In the modern day, we have been privileged to see small start-up businesses grow to mega corporations.
It doesn’t matter how they started but the bottom line is the achievement. In the interest of time, you might
consider making gradual growth instead of progress and failures. In this article, we shall discuss 5 tips
that could help grow your start-up.
1. Focus
People who own businesses that are still in start-up stages tend to test many channels at once. Trying
many possibilities might sometimes work but it will prove more expensive in terms of resources and time
as well. Time being a key factor could go to waste due to delayed decision making and evaluation of
every channel. It would be more efficient to just focus on one channel to allow more effort and faster
evaluation of progress.
2. Monitor Growth
This tip always gives good results in the long term. It calls for patience and might not actually give
accurate results in a little time duration. The growth of a business is mostly measured by loyal customer
base. This is because loyal customers act like evangelists to your business. They’ll most likely
recommend your product to their friends because they know its significance. If you can evaluate your
growth after fixed periods of time, you will easily know if your business is a growing concern or otherwise.
It helps to know the right measures to put in place.
3. Social Media
This tool has obtained an upper hand when matters about reaching out to people arise. Anything posted
on social media reaches millions of people in a very short duration of time. In USA for example, Pew
Research Center has it that at least 70 percent of people in USA own at least a single social media
profile. This only means that information relayed on social media spreads faster than bush fire. It’s only a
matter of determining which social media entity suits your business. Instagram for example may suit
businesses dealing with fashion but might not work well for technology related firms.
4. Target Small Niche
Many start-up businesses mostly fail in the long run due to unrealistic demographic targets. Sometimes
starters target a large population with aims of far-reaching which in the end takes a lot of time to process
the vast information. Targeting a small demography means edging closer to your customers. Only
customers can help you make your product better or get rid of their demerits. It also helps to narrow down
and create more time for research and analysis of relevant customer data.
5. Networking
This involves building a network especially with key influencing people in your industry. It’s always a win-
win situation when you have such people share your brand within their networks not because you asked
them to but because they deem it crucial to do so. If you don’t have an extensive network, you should
start working on building one. These are the very people who can offer you advice on networking and
help you take your business a step further.
In conclusion, it’s always better not to expect so much when starting up. Give your business time to grow
as you still input your effort. It's also important to know that every move you make impacts the business
directly. Just focus on nurturing it because the output always scales from the input.
