A Critique Of The 2017 Startup Muster

A Critique Of The 2017 Startup Muster 1

A CRITIQUE OF THE 2017 STARTUP MUSTER

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A Critique Of The 2017 Startup Muster 2

A CRITIQUE OF THE 2017 STARTUP MUSTER

This essay comments on the 2017 Startup Muster report that analyzes the state of

technological sector of Australia as well as the innovation ecosystem from a broader perspective.

The author provides commentary on the methods that the developers of the report adopted in the

collection of data and the manner in which they present the findings subsequently. The analysis

finds that the researchers used a digital method of data collection through an online survey,

which is synonymous with the type of research that they conduct. The report uses an innovative

approach to data presentation, using captivating symbols that appeal to the target audience.

However, this appraisal establishes that the data collection period was almost too short to capture

all the possible data that would have changed the nature of the statistics given. In addition, much

as the presenter uses appealing visuals, he is monotonous in his use of graphical analyses.

Commentary on the Methods Used

The researchers used an online survey in the collection of data used in the compilation of

the report. The researchers achieved a significant level of success using this approach for the fact

that despite the short time that was available for collection of information of only forty-one days,

the study managed to recruit a statistically large sample of 2214 respondents (Wulff et al., 2017,

p. 5). More interestingly, the survey and the recruited samples of respondents were still enough

to allow the inclusion of informants from three different categories despite the short time

allocated for data collection. Specifically, the group of respondents entailed 739 belonged to the

category of businesses that support startups, 472 of them identified as ambitious to establish

startups in the future while the remaining 1184 respondents were startup founders. However, the

research might have used more respondents had more time been allowed for data collection. This

method was also excellent for the nature of study that the researchers undertook. Precisely, the

A Critique Of The 2017 Startup Muster 3

research involved the collection of information on the manner in which technologies were

shaping the formation of businesses in Australia (Wulff et al., 2017, p. 1). Using an online

survey, therefore, connects the power of technology in the collection of information with the

success levels that businesses founded on the digital model would enjoy.

On the Presentation Method

The presenter excellently presents the findings of his study using captivating visuals. The

most interesting element of the presentation and the structure of the report is the way it blends

elements of coloration with the graphical visuals. The visuals are noticeable and visually

appealing to the target audience. Coupled with the fact that the report uses percentages to

compare among the different variables of the research, the findings of the research are easy to

understand. It is also clear that the report does not stuff too many words on the pages that would

make it unattractive to read. Nevertheless, despite the visual appeal that the report attains in its

presentation, one notices the monotony of bar graphs and percentages (Wulff et al., 2017, p. 6-

27). Therefore, it would have been better of the researchers considered using other charts, such

as pie charts that would break the monotony of the bar graphs.

Primary Findings of the Report and the State of Australian Startup Ecosystem

The project involved the collection of qualitative and quantitative data from respondents.

The qualitative element of the report concerns the factors that respondents identified as

challenges to the engagement in startups as well as those that enhanced their participation. The

quantitative aspect of the collected data concerned the figures on the volume of the Australian

startup ecosystem. The report suggests that the median age of startup entrepreneurs belonged to

the age bracket of 34-40 years (Wulff et al., 2017, p. 6). Of the startups that emerged in 2017, the

report further suggests, 74.1% were male while only 25.4% were female. Of the same group,

A Critique Of The 2017 Startup Muster 4

37.7% of the startups were not natives of Australia. Despite the low number of females in the

study, the research found that 37% of them suggested that they would involve in startups in the

future. Educational backgrounds proved effective in inspiring respondents to engage in the

venture since 22% of them indicated that they were still in school (Wulff et al., 2017, p. 6). Of

the universities in Australia, the University of New South Wales, Queensland University of

Technology, and University of Technology were three of the most attended institutions of higher

learning among the respondents (Wulff et al., 2017, p. 6). Most of the informants reported that

they were holders of Bachelor’s degrees (25.6% male and 25.5 female). The study also

established that most of the entrepreneurs are held back by the fact that they do not have stable

financial backgrounds to involve in the activity.

Conclusion

The Startup Muster report 2017 indicates an attractive approach to data collection,

analysis, and presentation. Despite the short period of collecting data, the study managed to

recruit a large number of respondents who gave enough data for analysis. The visuals used in

presenting data analyzed into percentages indicate that more males are involved in startups than

the female counterparts are and that lack of stable financial backgrounds is the biggest hindrance

to startups in Australia. Much as the visuals used in presenting data in the report are attractive,

they are monotonous, which suggests that they would have been better if the presenter would

have considered using a diversified approach.

A Critique Of The 2017 Startup Muster 5

References

Wulff, M. Hurps, M. Kedzierski, M. Paris, T. Geremia, R. Lea-Shannon, R. and Sha, A., 2017.

Startup Muster 2017 Annual Report. [Online] Available at:

https://www.startupmuster.com/reports/Startup-Muster-2017-Report.pdf [Accessed 17

Apr. 2018].

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