Marketing communications plan for Nutri™ Organic Juice 14
Monteiro, C.A., Levy, R.B., Claro, R.M., de Castro, I.R.R. and Cannon, G., 2010. Increasing
consumption of ultra-processed foods and likely impact on human health: evidence from
Brazil. Public health nutrition, 14(1), pp.5-13.
Nederkoorn, C., Houben, K., Hofmann, W., Roefs, A. and Jansen, A., 2010. Control yourself or
just eat what you like? Weight gain over a year is predicted by an interactive effect of
response inhibition and implicit preference for snack foods. Health Psychology, 29(4),
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2003. Gaining a competitive
advantage. Irwin: McGraw-Hill.
Padel, S. and Foster, C., 2005. Exploring the gap between attitudes and behaviour:
Understanding why consumers buy or do not buy organic food. British food
journal, 107(8), pp.606-625.
Schlee, C., 2013. Introduction. In Targeted Advertising Technologies in the ICT Space (pp. 1-7).
Springer Vieweg, Wiesbaden.
Tsakiridou, E., Boutsouki, C., Zotos, Y. and Mattas, K., 2008. Attitudes and behaviour towards
organic products: an exploratory study. International Journal of Retail & Distribution
Management, 36(2), pp.158-175.
Venture Harbour, 2014. Startup Marketing: Your Ultimate Strategy For Incredible Growth.
[Online] Available at: https://www.ventureharbour.com/ultimate-startup-marketing-
strategy/ [Accessed 24 Mar. 2018].