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A research proposal to address the problems faced by Visa Inc

1
Running head: A RESEARCH PROPOSAL
A research proposal to address the problems faced by Visa Inc.
Name of Student
Institutional Affiliation
Name of Professor
Date
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A RESEARCH PROPOSAL
Background of research and problem statement
Visa Inc. is a multinational financial services corporation which was formed in 2007. It
was started in the United States and has its headquarters at Foster City in California, United
States. Visa Inc. has helped to facilitate the transfer of funds electronically in the whole world.
The most commonly used Visa products are the Visa credit cards and the Visa debit cards. These
cards have been globally accepted, and are used in transactions to pay for goods or services in
different places all over the world (United States Patent No. US7650308 B2, 2010).
Since establishment, Visa Inc. has been expanding across the whole world and has
managed to enter almost all the countries in the world. In its growth and expansion process, Visa
Inc. has encountered various problems. Among the major problems faced by Visa Inc. include
problems of fraud, competition from other similar companies, and lack of trust from some
members of the general public. These problems form the basis of our research.
The purpose of the research
In this research, we are going to address some of the major problems faced by Visa Inc.
As we stated in the problem definition section, the major problems which have been limiting the
performance of Visa Inc. are increased cases fraud, stiff competition from other similar
companies like MasterCard, and lack of trust from some members of the general topic. In this
proposal, we shall analyze these problems in details to determine how they have affected
different users of Visa Inc. products in Australia. Visa Inc. Corporation has been working very
hard to identify these problems and do the necessary rectifications to eliminate these problems
for it to offer better services to its customers.
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A RESEARCH PROPOSAL
The major objectives of our research are:
To research on the major problems which affect Visa Inc.
To research on the other minor problems which are faced by the users of Visa Inc.
products.
Research design
Research design defines the methods or approaches which should be used in carrying out
research. There are three main commonly used research designs. These are qualitative research
design, quantitative design, and the mixed methods research design (Creswell, 2013).
Qualitative research is the approach which deals with the collection and analysis of the
non-numerical type of data (Silverman, 2016). In qualitative research, the data is collected in
forms of images, videos, recordings, texts, and many other non-numerical forms. On the other
hand, quantitative research is an approach where data is collected and analyzed in numerical
forms (Beck and Polit, 2010, pp. 1451-1458). Due to the numerical nature of the data, the
analysis of the data requires the use of some mathematical software such as Excel or SPSS or use
of some mathematical devices such as calculators. Mixed methods design combines both
numerical and non-numerical types of data. The combination of the different forms of data
makes this method better than any of the other two research designs since it overcomes the
limitations of the individual methods (Onwuegbuzie and Leech, 2009, pp.265-275).
In our case, we shall use mixed methods design to carry out the research. The mixed
methods research design will be the most appropriate design in our research since we shall use
both numerical and non-numerical forms of data.
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A RESEARCH PROPOSAL
Our research objectives are to identify the major problems faced by Visa Inc. The results
of our research can be used to come up with the necessary measures to address these problems.
To meet our objectives, we shall do extensive research to meet different people who use the
products of Visa Inc. in Australia and determine the major problems which are faced by these
people. We shall use questionnaire data collection method in our research. Questionnaire method
is an appropriate method of collecting data in our research since it will give the respondents the
privacy and freedom of expressing their views without any manipulation effects (Gillham, 2008).
The questionnaire form to be used in data collection
(please fill all the spaces accordingly)
Date……………………………………
1. What is your name?
………………………………………………………………………
2. Which product(s) of Visa Inc. do you use? (please tick accordingly, more than one
product is allowed)
Visa debit card Visa credit card Visa prepaid card
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A RESEARCH PROPOSAL
Other Visa products (please specify)
………………………………………………………………………………………
………………………………………………………………………………………
………………………………………………………………………………………
………………………………………………………………………………………
3. What challenge(s) or problems(s) have you faced from the use of Visa products in
your transactions? Please tick accordingly, more than one problem is allowed)
Fraud cases
High transaction charges as compared to the transaction charges of other electronic
cards like MasterCard
Being discouraged from using Visa products by the people
Any other problems or challenges (please state all the problems)
………………………………………………………………………………………
………………………………………………………………………………………
………………………………………………………………………………………
………………………………………………………………………………………
………………………………………………………………………………………
………………………………………………………………………………………
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A RESEARCH PROPOSAL
………………………………………………………………………………………
4. In your views, what do you think should be done by Visa Inc. to address the problems
you have stated above?
………………………………………………………………………………………
………………………………………………………………………………………
………………………………………………………………………………………
………………………………………………………………………………………
………………………………………………………………………………………
………………………………………………………………………………………
………………………………………………………………………………………
(Dear customer, we value your feedback. Thank you for your honest feedback)
Sample design
We have various sampling techniques used in research. Some of the sampling techniques
which are commonly used include random sampling, stratified sampling, and cluster sampling
(Cochran, 2007).
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A RESEARCH PROPOSAL
Random sampling is the sampling technique where all the members of the whole
population have equal probabilities of being selected. The selection of any member of the
population is done randomly, and the selection is not influenced by the other members in any
way (Yossef, Technion, and Haifa, 2008). Stratified sampling is a technique where the researcher
divides the whole population into different sub-groups referred to as strata. The researcher will
then select the samples randomly from each of the different strata. In cluster sampling, the
researcher first selects some small groups from the entire population. These small groups are
referred to as clusters. After selecting the clusters, the researcher can now select the individual
subjects from the clusters by simple or systematic random approaches (Baffetta, Bacaro, and
Fattorini, 2007).
In our research, we shall use random sampling. The main advantage of random sampling
is that all the samples are selected randomly, and this gives all the samples an equal chance of
being selected which will represent the whole population fairly without any bias.
We shall use a sample size of five thousand users of Visa Inc. products in Australia.
These users will be selected randomly, and we shall select users from different parts of the
country to reduce some geographical limitations. This sample size will be good to give fairly
accurate results which will represent all the users of Visa Inc. products in Australia.
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A RESEARCH PROPOSAL
Data collection, processing, and analysis
This is the stage which involves collecting and analyzing the data of the most common
problems facing the users of the products of Visa Inc. To ease the process of data collection, the
researchers will be divided into fifty different groups. Each of the fifty groups will visit a
different place within Australia to deliver the questionnaire forms to different users of Visa Inc.
products. The researchers should make sure all the questionnaire forms are given to the right
respondents.
After collecting the required data, we shall do the necessary analysis of the data to help
us to answer the research questions. Our analysis will mainly involve the comparison of the
numbers of customers facing various problems. We shall consider the most common problems
which have been faced by most of the users of Visa Inc. products and our results will help us to
make the necessary recommendations in our final research report.
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A RESEARCH PROPOSAL
Budget and timeline of the research
The budget and time allocated to different tasks of the research is shown in the table
below:
Research Activity
Start Date
Duration
in Weeks
End Date
Carrying out a detailed
literature review of the
major problems facing the
users of Visa Inc. products
10
TH
October
2017
1
17
TH
October
2017
Preparation of the
questionnaire forms to be
used.
18
TH
October
2017
1
25
TH
October
2017
Data collection (Travelling
to different places for
collecting the required data)
26
TH
October
2017
3
15
TH
November
2017
Data processing and
analysis
16
TH
November
2017
2
30
TH
November
2017
Preparation and
documentation of the final
research report
1
ST
December
2017
2
14
TH
December
2017
Total budget
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A RESEARCH PROPOSAL
Dummy tables
A sample dummy table of the hypothetical results
Problem faced
Number of
users who
have faced
this problem
Percentage of the
number of users
facing this
problem
compared to the
total number of
users (5000)
Classification of the
problem as a major
problem or minor
problem
Fraud cases
4177
83.54%
Major problem
High transaction charges
1019
20.38%
Minor problem
Discouragement from the
other people
3355
67.1%
Major problem
Other problems
807
16.14%
Minor problem
These are just hypothetical results of our research. Carrying the actual research will help
the researchers to know the major and the minor problems facing the users of Visa Inc. products
and the researchers can give the necessary recommendations to address these problems.
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A RESEARCH PROPOSAL
References
Beck, D. F. (2010). Generalization in quantitative and qualitative research: Myths and strategies.
International Journal of Nursing Studies, 47(11), 1451-1458.
Cochran, W. (2007). Sampling techniques. John Wiley & Sons.
Cooper, P. S. (2008). Business Research Methods (10TH ed.). McGraw Hill.
Creswell, J. W. (2013). Research Design: Qualitative, Quantitative, and Mixed Methods
Approaches (Fourth ed.). London: Sage Publications.
David Richey, M. K. (2008). Method and system for facilitating electronic dispute resolution.
California: Visa U.S.A. Inc.
F. Baffetta, G. B. (2007). Multi-stage cluster sampling for estimating average species richness at
different spatial grains. Community Ecology, 8(1).
Gillham, B. (2008). Developing a Questionnaire. London: Continuum International Publishing
Group.
Indrani Medhi, S. N. (2009). A comparison of mobile money-transfer UIs for non-literate and
semi-literate users. ACM, 1741-1750 .
John Hamilton Macllwaine, P. S. (2010). The United States Patent No. US9697520 B2.
Kahn, J. B. (2016). Research in education. Pearson Education.
Loc Nguyen, S. P. (2010). United States Patent No. US7650308 B2.
Onwuegbuzie, N. L. (2009). A typology of mixed methods research designs. Quality & Quantity,
43(2), 265–275.
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A RESEARCH PROPOSAL
Porter, M. E. (2008). On Competition. Cambridge: Harvard Business Press.
Robert W. Taylor, E. J. (2014). Digital Crime and Digital Terrorism (3rd ed.). New York:
Prentice Hall Press.
Silverman, D. (2016). Qualitative Research. London: Sage Publications.
Sion, R. (2010). Financial Cryptography and Data Security. Tenerife: Springer International
Publishing AG.
Ziv Bar-Yossef, T. a. (2008). Random sampling from a search engine's index. Journal of the
ACM, 55(5).

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