Accountancy 3
Limitations of Using Ratios
In as much as ratios can be used to measure the performance of a company over a
given period or relative to other organizations in the industry, they also have some
limitations. For example, inflation may affect the figures in the financial statements. Since
ratios are usually derived from the financial statements, variations in the calculations may not
depict an improvement in the organizational performance. Secondly, a company with
subsidiaries in different regions such as Tesco PLC may have different accounting practices
in each store, hence making it difficult to compare the performance of subsidiaries or
divisions within the same company. Finally, the application of accounting practices may also
differ across firms within the same industry, thereby making it impossible to conduct a cross-
sectional analysis and to gauge the performance of a business compared to its competitors.
Other Factors affecting Tesco in 2017
Apart from the low prices and the high operation costs, the performance of Tesco
PLC in 2017 was also influenced by other external factors. For instance, Tesco merged with
Booker Group to increase its presence in the UK market and enhance the growth of the
company’s revenue and profitability (Tesco PLC, 2018). Additionally, the company launched
its corporate social responsibility strategy known as the Little Helps Plan with the aim of
tackling the issue of food waste and promoting the health of communities, thereby increasing
the customer in the UK market.
Part two
The evaluation of investment options, such as in the case of Tesco Ltd, is necessary as t helps
in determining the attractiveness of the project regarding recovery of funds used in the project
and the profits earned. Below is a discussion of the appraisal techniques that can be applied to
the two projects.