Advertising Techniques | EssayIvy.com

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Advertising Techniques

Advertising is the process of creating awareness and entails application of techniques

such as repetition, association and claims for the purpose of capturing market attention. These

techniques will be outlined in the essay below with examples provided to foster a deeper

understanding of the subject.

Repetition

The process of mentioning the name of a product in the course of advertising is aimed at

reminding consumers of important issues raised in the awareness program. For example, the

Apple advertisement of its MacBook is done in such a way that customers are informed about

key features that make the gadget outstanding in the market. Through, repetition advertisers are

able to create the required sensitization among consumers who have different preferences. The

repetition technique of advertising has become common in the modern marketing landscape

deemed highly competitive.

Association

The association approach of advertising takes the shape of connecting a given product

with various interests such as popular people in the area of sports and fashion. According to

experts, this model of advertising ensures that customers develop a personalized connection with

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the product affiliated with a given person. Customers tend to show interest in the product as the

famous individual is seen with the product or using the service and spurs demand.

Claim

The claim element of advertising is a technique used by advertisers for promoting the

essence of a product and how it can meet the current consumer needs. As such, this technique is

about instilling confidence among customers and making them realize the benefits within the

required price range. The Dunkin Donuts advert on their new cream doughnuts utilizes this

technique by showing customers how consuming this product will make their experiences rich.

Conclusion

As seen in this essay, advertising awareness techniques such as repetition, association and

claims are instrumental for raising the interests of consumers while at the same time meeting

their needs. The bottom line is that advertising promotes communication between product

developers and consumers in responsible ways that support development of great experiences.

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