AMAZON'S ACQUISITION OF WHOLE FOODS 3
The new acquisition of Whole Foods by Amazon will be focused on expanding the e-
commerce business for fresh food. The acquisition will allow more comfortable coverage of at-home
market target. The partnership will bring an opportunity to maximize the value for the shareholders of
Whole Foods while at the same time extending its mission of delivering the highest experience,
quality, innovation and convenience to its customers. According to the CEO of Whole Food, Amazon
will not change its organizational culture. According to Edgar Schein organizations can’t adopt the
culture in a single day (2016). Organizational culture is formed in due course of time because the
employees have to undergo significant changes, solve problems and adapt to both internal and
external environment.
Both companies should consider the three levels of organizational culture, which include
artifacts, values and assumed values of each one of them to set a healthy culture which is fit for all
employees. Artifacts refer to the organizational processes and structures which are visual, and easily
discerned but have to be evaluated and understood. Values are the organizational conscious
philosophies, goals, and strategies. Assumed values are the unconscious assumption, perceptions,
feelings and thoughts which are taken for granted in a firm. Amazon is interested in acquiring Whole
Foods because they recognize and appreciate the value of people, their brand, and their unique style
(Schein, 2016).
There is a big chance that these two companies will benefit because their partnership will help
solve problems like the previous inability of Amazon to provide and manage fresh foods at a cheaper
cost and their lack of knowledge on how to operate grocery stores. Through important strategies like
wallet-less payments, growing grocery delivery business, focusing on exotic customer experiences, a
better keeping of customer data and optimizing on Whole Foods customers, the companies will be