APPRECIATIVE INQUIRY 4
to ensure that its goals and objectives are met. The company has to form such an integration,
and the traditional method would be the most appropriate for such a company.
The team needs to undergo training so as to have a way in which they can have a standard
definition on what they are achieving. The training would also help the team know that
despite their qualifications from other companies, it would be best to lay that aside for the
common goal on making their goals work especially with the fact that investors would be
expecting to see results for the money that they have given to the startup.
The team also needs to lay down structures in which they share duties and responsibilities
based on their qualifications. The company is a startup, and it would be hard to say who fits
where and how all that can be shared among all the people involved in the startup. There
would be the creation of departments, public relations, innovations, human resources,
procurement among other departments that would form an organization. As such, the startup
would have to follow the traditional methods of setting up a company, have the structures in
place so that they can determine what works and what does not. The traditional method
would be the best way to get the startup to start in its operations.
One of the primary reasons on why the process went wrong is because of the outsider
perspective that has been incorporated in bringing up the ideal vision of the company. The
consultant seems to be out of touch with the reality and therefore does not understand the true
dynamics of the company. It is as if the consultant expresses the theoretical desire on what
needs to be done in creating the dream of the company but overlooks the design aspect. The
design is supposed to incorporate the personal commitments of the company employees in
realizing the dream. The consultant followed the due process of discovery by asking the