To begin, Uber has become one of the most successful businesses in mobile
applications technology because of the convenience it provides of being able to get a
driver to you with the tap of a finger. People all over the world spend about sixteen hours
on their phone on the internet and with the applications installed in Smartphone’s; it
becomes easy to work using a phone. The taxi industry has been surrounded by many
rules, regulations and sometimes cartels that dominate and control the efficiency of the
business. With Taxi and cabs being highly regulated and Uber having no obligation to
comply with those rules, Uber took advantage of creating their own regulations. Those
regulation known as the “50% Premium” charged customers for using their Smartphone’s
to find out the prices, locations, and times of arrival of their Uber cars (Ingham). This has
been their best competitive advantage over the other taxis in the industry. Another
interesting aspect that has made the Uber Taxi services a success is that the first ride is
always free for most clients. This has made it act like a bait to the new customers who
frequent the area. Their level of security is also high which gives the riders the
confidence they need to ride in their taxis. This means that they employ highly qualified
staff with the right kind of training.
Another of their advantage that has contributed to their success is the qualified
staff and personnel that they employ as drivers. They do a thorough training and teach on
the ethics that they need to handle the different customers that they may face each day as
they work. This is a high contrast to the other industries as they just employ their drivers
based on other factors other than ethics. Maintenance of the application is highly efficient
as it gives the rider and the owner of the taxi the exact position on the Google maps. The
