According to Nevid (2009), punishment involves a consequence that leads to decrease in
the frequency of a given behavior. A positive punishment involves the presentation of an
unfavorable stimulus in order to weaken the response of a given behavior. An example is caning
a child who has misbehaved. A negative punishment involves the presentation of a response that
enhances removal of some stimuli that influence behavior. An example is depriving a child of his
toy as a result of the exhibition of undesirable behavior. Extinction involves a decline in a given
behavior, given the fact that some behaviors lack any consequence at all. Extinction here is used
to refer to as any action aimed at terminating an undesirable behavior.
It is easy to operantly condition natural human behavior since the exhibition of any given
natural behavior is not accidental. It is enhanced by reinforcement. Here, reinforcement is
considered as any behavioral consequence that strengthens behavior. In his famous experiment,
Skinner placed a hungry rat in a box. The rat accidentally pressed a lever in that box and some
food fell for the rat to eat. As time went by, the rat continued to press the lever, this time not
accidentally but intentionally. Thus the pressing behavior was reinforced and became part of the
rat’s actions (Risley, 2002).
Unlike unnatural behaviors that are dynamic and not predictable, natural behaviors tend
to take a stable form once established (Phillips & Soltis, 2004). It normally takes time to form
and shape natural behaviors. It is not something that can be learned and internalized within a
single day. This suggests that learning natural behavior is a process that consumes time. It is a
progressive process that is gradually built through positive reinforcement as each behavior
approaches the final goal of perfection. Given such circumstances, it is therefore easy to
operantly condition natural human behaviors due to the fact that there is enough time to do so.
Consequently, once the conditioning is effected, natural human behavior tends to remain stable.