Apples Policies And Initiatives

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Apple’s Policies and Initiatives

Companies produce different products depending on the area of specialization. These

products, however, have impacts on the environment. Unless the effects are adequately managed,

they may lead to fatal consequences that are detrimental to environmental development and

preservation. Companies have consequently come up with remedial initiatives that help in the

use and disposal of their brand products in a way that is friendly to the environment. Apple is a

company with elaborate and well-crafted policies and environmental initiatives that deal with

their brand products because it has central claims and objectives in the initiate that speaks for

itself.

The company brags and enjoys a lot of environmental progress, thanks to their initiatives,

which have been successful passé. During their recent launch of a new iPad as well as smaller

iPhone, the company took the opportunity to showcase something else that surprised many: their

environmental initiatives. The principal claims of her actions include the following. The first one

is the forestry agenda, which aims at protecting more than 35,000 acres of forest in the eastern

U.S. and another 1 million acres of forest in China (Apple 8-32). Moreover, "The rollout of Liam

(the 29-armed research robot) that tore down the defunct iPhones for recycling. This is by far the

most significant claim in Apple's environmental initiative" (Freedman). Finally, Apple is about

93% reliant on renewable sources of energy. This claim is on course to achieve 100% reliant on

renewable sources. The company has reached 100% renewable sources reliant in 23 countries

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including in the United States of America. Coupled with other initiatives, the management has

tirelessly worked with like-minded companies, governments and organizations to help protect

and conserve the environment in many countries where the company operates. The results of this

association are indeed visible from the progress the company has made concerning

environmental conservation.

Initiatives can be mere proposals and claims if not put into practice. Having good plans is

of no use if not implemented. Many companies have good plans and initiatives that would bring

success to them. Failing to put the programs in practices, however, leaves them as claims. Apple

unlike other companies has tangible evidence in support of their environmental initiatives. These

proofs are, nonetheless, spread across the many countries they operate in. They include solar

expansion in China, which is one of the many countries where Apple operates. In April and

October 2015, the company announced solar power expansion in China. This was through the

launch of a massive clean energy program in October 2015. It further announced a new project

of solar power installation in Apple’s China factories (Greenpeace.org). This is a proof that the

claims are implemented hence evidence to the same.

Secondly, Apple’s partnership with Chinese suppliers is evident and has greatly helped in

the deployment of solar power. Faxconn is one of their main partners. Moreover, the 35,000

acres of forest in the U.S. and another 1 million acres in China is under the protection of Apple

hitherto. This has greatly helped in environmental preservation in the two countries, which is a

proof of Apple's efforts in protecting the environment (Apple 10). In addition, by 2016, 96% of

the electricity used at Apple’s global facilities came from renewable energy. This reduced its

carbon emission by 585,000 metric tons. Apple also uses 99% of recycled materials in packaging

their products. This helps in saving trees hence conserving the environment. Recycling materials

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do not include only saver trees but also keeps the environment from unnecessary wastes. This is

indeed a good initiative towards conservation of the environment. Finally, Apple is ahead of all

its major competitors when it comes to replacing brominated flame-retardants and polyvinyl

chloride with greener replacements in its products, mainly the iPod (Ford par. 12).

Critics concur with the progress made by the company in its environmental initiatives.

There are, however, obstacle and a lot that needs to be done to fully realize its plans. The

following evidence point out the fact that Apple has not achieved much of this initiatives. Much

of the energy currently used in China comes from coal. This source of energy is the most carbon-

intensive fuel. This shows that Apple’s has not done much in reducing global warming and

taking care of the environment. Another proof that Apple has not and not achieving her claims

any sooner is the habit of continually rolling out new products. By doing this, the company is

contributing largely to consumerism that is extremely difficult to ever neutralize from a carbon

standpoint. Lastly, though built in a solar-powered factory, Apple's phones are shipped via

planes powered by fossil fuels (Cook and Jardim 8). They are consequently charged by energy

sources that are dangerous to the environment such as coal.

In conclusion, it is prudent to infer from the evidence given that Apple is one of the few

companies that have worked extra hard to not only protect but also conserve the environment

through the elaborate environmental initiatives. Government and other environmental agencies

should, therefore, joins hand with Apple to protect the environment. There exists a gap between

the initiatives and their full realization. This gap can only be filled when other parties join hands

in the fight.

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Works Cited

Apple. "Environmental Responsibility Report: 2017 Progress Report, Covering Fiscal Year

2016." Apple, 2017,

images.apple.com/environment/pdf/Apple_Environmental_Responsibility_Report_2017.

pdf. Accessed 27 Mar. 2018.

Cook, Gary, and Elizabeth Jardim. Guide to Greener Electronics. Greenpeace Inc., 2017.

Greenpeace. www.greenpeace.de/sites/www.greenpeace.de/files/publications/20171016-

greenpeace-guide-greener-electronics-englisch.pdf. Accessed 27 Mar. 2018.

Ford, Matt. "Green electronics: The good, the bad and the better." CNN, 2010, p. n.p.,

edition.cnn.com/2010/TECH/01/15/green.electronics.report/index.html. Accessed

27 Mar. 2018.

Freedman, A. "Apple brags about its environmental progress, but the truth is it still has work to

do." 21 Mar. 2016, mashable.com/2016/03/21/apple-environment-goals-

consumerism/#qQyoWtyiN8qV. Accessed 27 Mar. 2018.

Greenpeace.org. "Guide to Greener Electronics." Greenpeace International, 2017,

www.greenpeace.org/archive-international/en/campaigns/detox/electronics/Guide-to-

Greener-Electronics/. Accessed 27 Mar. 2018.

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