Article Review Microsofts Profit Rises, Buoyed by Cloud Business

Surname 1
Article Review: Microsoft’s Profit Rises, Buoyed by Cloud Business
The article "Microsoft’s Profit Rises, Buoyed by Cloud Business" by Jay Greene is a
financial analysis of Microsoft Corp. the article focuses on the performance of Microsoft in the
cloud computing market and how it is positioned against other competitors like Amazon and
alphabet inc. According to the article, Microsoft has done so well in the cloud computing
industry, and its intelligent cloud segment has propelled it to a second spot as the most important
cloud computing company. The cloud segment has facilitated a rise in the company’s revenue
generation, and the trend continues. Compared to its competitors, Microsoft’s Azure, which is
part f the company’s cloud segment, is untouchable. As the article indicates, azure’s sales growth
has more than doubled in the recent quarters, but these results cannot be felt because there is a
slower growth rate in the overall business. This is because results from other business segments
like mobile phone and gaming businesses have not been that promising with revenue falling by
5% in this segment.
The article offers insight on the competitive nature of the cloud computing industry. It
highlights how Microsoft has managed to overcome the challenges of competition to impose
itself as the biggest cloud computing player after Amazon. It is important to note that Amazon
Surname 2
has been on a steady rise and was it not for AWS, Microsoft would dominate the cloud industry.
Azure has more than twice as much cloud IaaS capacity as all other vendors running behind it,
which highlights the dominant nature of Azure not only in revenue generation but also
operational capacity. The article comprehensively compares the financial performance of
Microsoft’s Azure with other key competitors like Amazon and Google and also highlights the
ever growing status of the Microsoft’s cloud computing segment. It is important to note that,
although there is a stable growth of Microsoft’s cloud computing segment both in productivity
and revenue generation, the results are not projected significantly in the overall company
projection because other segments are not experiencing significant growth as well and the article
concurs with that. Hence, important issues regarding financial performance of the company are
However, the article does not mention the projection of Microsoft’s financial
performance and the potential of other cloud computing players like Google who are likely to
affect the market dynamics. It is important to note that, such institutions will play a very crucial
role in shaping the industry and such developments are likely to affect the performance of big
players like Microsoft and Amazon. Although Amazon and Microsoft are highly positioned
against their competitors, competition will always be stiff. For instance, the price cutting strategy
by Google will affect the key players in the market. It is likely to make price competition
notoriously tough and such development is likely to give little or no chance to small market
players whose pockets are too small to keep up with cloud computing major players.
Additionally, the article does not highlight how ventures into other segments like LinkedIn will
affect Microsoft to keep up with competitors, Microsoft has to allocate a lot of resources into the
cloud computing segment and investing in other ventures may divert resources, and this may
Surname 3
affect the growth rate of the segment. For instance, customers have raised concerns about azure’s
outages, which necessitate the provision of non-Azure disaster recovery solution that is yet to be
provided. Such issues are important in predicting the growth of Microsoft’s cloud computing
segment, yet the article does not mention them nor does it highlight the future market dynamics
that are essential for the growth of Microsoft.
Surname 4
Works Cited
Greene, Jay. "Microsoft’s Profit Rises, Buoyed by Cloud Business". WSJ, 2017,

Place new order. It's free, fast and safe

550 words

Our customers say

Customer Avatar
Jeff Curtis
USA, Student

"I'm fully satisfied with the essay I've just received. When I read it, I felt like it was exactly what I wanted to say, but couldn’t find the necessary words. Thank you!"

Customer Avatar
Ian McGregor
UK, Student

"I don’t know what I would do without your assistance! With your help, I met my deadline just in time and the work was very professional. I will be back in several days with another assignment!"

Customer Avatar
Shannon Williams
Canada, Student

"It was the perfect experience! I enjoyed working with my writer, he delivered my work on time and followed all the guidelines about the referencing and contents."

  • 5-paragraph Essay
  • Admission Essay
  • Annotated Bibliography
  • Argumentative Essay
  • Article Review
  • Assignment
  • Biography
  • Book/Movie Review
  • Business Plan
  • Case Study
  • Cause and Effect Essay
  • Classification Essay
  • Comparison Essay
  • Coursework
  • Creative Writing
  • Critical Thinking/Review
  • Deductive Essay
  • Definition Essay
  • Essay (Any Type)
  • Exploratory Essay
  • Expository Essay
  • Informal Essay
  • Literature Essay
  • Multiple Choice Question
  • Narrative Essay
  • Personal Essay
  • Persuasive Essay
  • Powerpoint Presentation
  • Reflective Writing
  • Research Essay
  • Response Essay
  • Scholarship Essay
  • Term Paper
We use cookies to provide you with the best possible experience. By using this website you are accepting the use of cookies mentioned in our Privacy Policy.