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has been on a steady rise and was it not for AWS, Microsoft would dominate the cloud industry.
Azure has more than twice as much cloud IaaS capacity as all other vendors running behind it,
which highlights the dominant nature of Azure not only in revenue generation but also
operational capacity. The article comprehensively compares the financial performance of
Microsoft’s Azure with other key competitors like Amazon and Google and also highlights the
ever growing status of the Microsoft’s cloud computing segment. It is important to note that,
although there is a stable growth of Microsoft’s cloud computing segment both in productivity
and revenue generation, the results are not projected significantly in the overall company
projection because other segments are not experiencing significant growth as well and the article
concurs with that. Hence, important issues regarding financial performance of the company are
highlighted.
However, the article does not mention the projection of Microsoft’s financial
performance and the potential of other cloud computing players like Google who are likely to
affect the market dynamics. It is important to note that, such institutions will play a very crucial
role in shaping the industry and such developments are likely to affect the performance of big
players like Microsoft and Amazon. Although Amazon and Microsoft are highly positioned
against their competitors, competition will always be stiff. For instance, the price cutting strategy
by Google will affect the key players in the market. It is likely to make price competition
notoriously tough and such development is likely to give little or no chance to small market
players whose pockets are too small to keep up with cloud computing major players.
Additionally, the article does not highlight how ventures into other segments like LinkedIn will
affect Microsoft to keep up with competitors, Microsoft has to allocate a lot of resources into the
cloud computing segment and investing in other ventures may divert resources, and this may
