Big Skinny Next Focus

The Big Skinny Company Next Focus

Big Skinny Company Next Focus

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The Big Skinny Company Next Focus

Introduction

Online marketing is used by businesses I order to reach different consumers who cannot

be reached an online basis. Kiril Alexandrov who is one of the best successful CEO at Big

Skinny, who is an all-time expert in researching stuff online. The Big Skinny wallets are

originally designed by Kiril himself, the market demand is high as it is there taste and preference.

The wallets are preferred by the market because they have overcome problems that other

competitors were unable to solve such as the size, weight, card pockets and the lack of

versatility. The Big Skinny company used to sales its products through retail distribution back

then in 2005 during its foundation. The corporate wanted more sales so in 2010 they had to

engage in online Marketing which was not successful as planned. Kiril had to consider better

strategies to improve the demands of the market, he did rethink through the social media aspect,

email marketing and more so coupon sites such as Groupon. Currently the company is mainly

based in Harvard Square in the US. The Big Skinny’s plan on online expansion and the business

engagement with other companies is the expectation of consumers globally.

The next Focus of Big Skinny Company

The Big Skinny business mainly deals in wallet distribution online but lately, Kiril is

experiencing difficulties with online marketing, this means that there is need to focus in a way

better online marketing to be able to bring in new consumers. The rise of new competitors in the

market makes more companies fight for customers who prefer better services and quality

products. The Big Skinny has had a successful business when it comes to street fairs using the in-

person sales method. The selling f wallets it is obvious they can easily create attention to more

consumers if they are given more proper tools. The success of Kiril in the market can be

achieved if he does consider the development of the digital market efforts which contains the

The Big Skinny Company Next Focus

mixture of the of long-tail marketing, behavioral targeting, and the internet advertising formats.

This is a technique that will allow the success of Big Skinny in the new markets globally. The

use of media services will allow the products to be recognized by different retailers and

consumers who will get the information using different ways such as rich messages and adverts.

The success of any business needs a strategic plan which mainly focuses on the growth of the

business in the near future (Greg LaFollette, 2017).

More so, the business should allow the use algorithmic search to allow bidding of higher

keywords, which allow the consumers to increase their chances of getting the products they

searching to allow more sales to go on. The keywords allow the people to know in specific what

the company is selling. The company should include more keywords like thin wallet, thin leather

wallet, world’s thinnest wallet and ultra-wallet. This allows the search from websites by

consumers to be found easily relating to Big Skinny company and therefore this will allow more

capture of consumers. The best way to have an effective business is to have an effective

marketing plan in the society which is making sure they gain the support of Google which is the

largest world’s search engine. The people always get intention on social media it is either funny

or more serious, the Big Skinny should allow funny clips which are related to their products and

this will bring attention to the consumers and even increase demand. The success of Big Skinny

company can also be increased by the business having less focus in interactive content, this

allows the customers to have less control over the situation and more so it takes more time to

interact with the customers who may end up abandoning the transaction (Vianelli, 2016).

The effectiveness of Big Skinny on Social media

The effectiveness of a company in the market it is felt by the services it provides to the

consumers if there are more sales. Big Skinny uses mostly online advertisements of its products

The Big Skinny Company Next Focus

which has been a great problem to them as most of the internet users tend to ignore online

advertisements because they think it is a waste of time or will not be of importance to them. The

Big Skinny company does sell their products using the keyword “Big Skinny” which may not

ring a bell to some of the customers. Moreover, other customers may not be aware of the brand

the company is advertising and what it deals with their marketing process. Therefore, the use

simple keywords that relate to the products of the company will make the search easy. Social

media platforms such as Facebook, Twitter and Instagram are the best media platforms to

advertise and to create relationships with customers globally. This will eventually reduce the

marketing costs incurred every year.

The social media sites have become so addictive that a person has to take at list an hour

in a day to browse and watch different adverts from social media. The Big Skinny involvement

with different social media sites would be a great growth to the company in terms of having

more customers which means more sales. Research shows that at list 71% of people from social

media are likely to buy a brand that they have been following online. They are more

opportunities using social media than other sites because they have the highest number of

customers who can easily trust a brand. There is lotta of potential customers who use Amazon or

eBay for shipments orders with the combination, Big Skinny company will grow to have more

customers and more deliveries globally (Haverila, 2015).

The effectiveness of Expansion of online Distributors

The Big Skinny company has to consider working with other online distributors in order

to improve the sale of their products globally. The key consideration of every company is

increasing the customer's satisfaction and profit maximization. There is world known online

distributors such as Amazon and eBay who can be of great help to the sales of the company. The

The Big Skinny Company Next Focus

use of sites such as Groupon which seems to be bringing loss to the company. The Groupon sites

are so expensive in their business deals as they require 50% commission on the sales that take

place which makes the company not utilize the profit fully. The value of a brand should be taken

into consideration so that to allow people to understand why the company is making good

products that need to reach the market. A company’s is like it’s pride, when Big Skinny uses its

brands with site like Groupon, which only allow bargain of products with customers and more

so, they work with the same customers who will go back to Groupon instead of Big skinny

looking for a way to bargain and get the products at a cheap price. The use online distribution

like Amazon always allows fast shipment of products to customers when orders and this builds

the reputation of the company with customers and increases trust with customers. Having high

prices of products in their website Big Skinny creates more chances of customers to buy their

products through Amazon and more so the company will incur high ratings. Using Amazon

reduces the workload of shipment of products to customers and this allows Big Skinny to receive

larger profits.

Moreover, apart from an online distribution with Amazon and eBay, there are more ways

Big Skinny can improve their ratings and fulfill high maximization of profit. The Big Skinny

need to be so concerned with the comments left behind by happy customers and unhappy ones.

The happy customers allow the company to grow in terms of bringing more customers to buy

their products. Big Skinny does receive a low rating of 2.5 which should be a great worry to the

company. The company should reach out to the negative comments and be aware the problem

that the customers did face throughout their process of buying the commodity. This allows the

dissatisfied customers to be helped and the company to know where an improvement needs to be

handled. The good relationship with customers allows them to come again because they will

The Big Skinny Company Next Focus

always feel satisfied with the services provided. Also, the Big Skinny should keep the revenue

from top paid sponsored searches rather than eliminating them all together (Greg LaFollette,

2017).

Lastly, the company can also start using a more traditional advertising medium such as

TV and radio station. This advertising medium may seem outdated but are the best to attract

more customers and bring in more recognition to the company. The Big Skinny is the best when

it comes to the selling of their products through the retail stores this is because of their marketing

structure which is based on the value of the product and impulse. Big Skinny can reach more

stores in the market through advertising their products to reach out to a different audience such

the Big Skinny Sport. This will allow the partnership of more retail chains, therefore; the

company will be able to generate more revenue. The Big Skinny company doing more adverts

through the television is still a good strategic plan because compared to social media, the average

time a person spends watching a television is about 6hours in a day while browsing the net takes

around an hour. The more hours allow exposure to different adverts and customer can easily

learn about a new product by looking at it through media services and that’s where taste and

preference are built.

Conclusion

The key decisions every company needs to consider is increasing more customers to buy

the products and improving profitability. The big Skinny company has managed to be successful

through retail stores but the company can be able to build its brand and get more customers

through social media and use of online distribution companies such as eBay and Amazon. Thee

CEO Kiril Alexandrov should be responsible for the delegation of different tasks to be able to

move the company into the direction. The management should be concerned with the negative

The Big Skinny Company Next Focus

reviews from different customers and make sure they satisfy the client complaints and this will

eventually remove the negative ratings to the company. The price of the wallets should be

increased by the director of sales, in order to increase its value in the market and more so, bee

able to choose the correct online distribution outlet, which is more trusted globally. This will

allow the growth of Big Skinny company and effectiveness of profit maximization to the

company.

The Big Skinny Company Next Focus

References

Ghifari, M. and Iskandar, B.P., Journal of Business and Management.

Nickels, L., 2016. Your flexible friend: FRP with a hinge. Reinforced Plastics, 60(1), pp.66-68.

Brizek, M.G., 2014. Coffee wars: The Big Three: Starbucks, McDonald's and

Dunkin'Donuts. Journal of Case Research in Business and Economics, 5, p.1.

Greg LaFollette, C.P.A. and CITP, C., 2017. Expanding your app-titude. Journal of

Accountancy, 223(3), p.80.

Simmons, C., 2017. Wallet Accessibility Aid and Organizing Apparatus. U.S. Patent Application

15/183,176.

Vianelli, D., Pegan, G. and Valta, M., 2016. Diesel: An Unconventional, Innovative,

International-Lifestyle, Italian Company. In Fashion Brand Internationalization (pp. 65-

88). Palgrave Pivot, New York.

Dhar, S., 2018. Kitchen Equipment And Gadgets For Your Raw Food Kitchen.

Vieira, R., 2014. Should my company use Bitcoin? (Doctoral dissertation).

Klamann, S., 2014. Putting the pulp in pulp fiction.

Haverila, M., 2015. What’s in your smart wallet? Challenges and roadblocks.

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