The Big Skinny Company Next Focus
mixture of the of long-tail marketing, behavioral targeting, and the internet advertising formats.
This is a technique that will allow the success of Big Skinny in the new markets globally. The
use of media services will allow the products to be recognized by different retailers and
consumers who will get the information using different ways such as rich messages and adverts.
The success of any business needs a strategic plan which mainly focuses on the growth of the
business in the near future (Greg LaFollette, 2017).
More so, the business should allow the use algorithmic search to allow bidding of higher
keywords, which allow the consumers to increase their chances of getting the products they
searching to allow more sales to go on. The keywords allow the people to know in specific what
the company is selling. The company should include more keywords like thin wallet, thin leather
wallet, world’s thinnest wallet and ultra-wallet. This allows the search from websites by
consumers to be found easily relating to Big Skinny company and therefore this will allow more
capture of consumers. The best way to have an effective business is to have an effective
marketing plan in the society which is making sure they gain the support of Google which is the
largest world’s search engine. The people always get intention on social media it is either funny
or more serious, the Big Skinny should allow funny clips which are related to their products and
this will bring attention to the consumers and even increase demand. The success of Big Skinny
company can also be increased by the business having less focus in interactive content, this
allows the customers to have less control over the situation and more so it takes more time to
interact with the customers who may end up abandoning the transaction (Vianelli, 2016).
The effectiveness of Big Skinny on Social media
The effectiveness of a company in the market it is felt by the services it provides to the
consumers if there are more sales. Big Skinny uses mostly online advertisements of its products