Business Development Assignment Brief

Qualification: QUALIFI Level 5 Diploma in Business Management (601/6048/2)

UNIT Name (GLH)

Bus2.3: Business

Development

Assessment Criteria

Covered:

1.1, 1.2, 2.1, 2.2,2.3,

3.1 3.2, 3.3 & 3.4

UNIT Code

D/507/1614

Assign. Brief Created By:

Mr. Lewis Fernandes

Assignment No

Ver 1.0,02-Feb-2018

Assign. Brief Modified By

Student ID:

Brief Last Modified Date

02-Feb-2018

Student Name:

Assignment Brief I.V.

Submitted On

Assign. Brief Lead I.V.

Date of Issue

Assessor’s Name

Ms. Farah

Date of Submission

Assign. Asses. I.V Name

Criteria

reference

As listed below, 1. Achieve the

criteria, via the 2. Task Assigned

with the 3. list of Required Evidence:

Assessor’s Feedback

Constructive Feedback

Achieved?

AC 1.1, 1.2

1.1 Use the TOWS matrix to identify a

response to a future opportunity or threat.

1.2 Identify the business planning links

between marketing, finance, HR and

operations.

-Task No 1

-Evidence: By Report

YES

AC 2.1 , 2.2,

2.3

2.1 Produce an ‘opportunities matrix’ that

supports strategy development and responses

to external threats.

2.2 Use primary and secondary research to

define the size of an opportunity.

2.3 Identify both tangible and intangible

resources that exist and those required to

support a development strategy.

-Task No 2

- Evidence: By Report

YES

AC 3.1, 3.2,

3.3 & 3.4

3.1 Develop a business model to support a

development strategy.

3.2. Produce sales measures and key success

factors.

3.3 Prepare and deliver a pitch to raise

support and finance for a development

strategy.

YES

3.4 Take feedback on their development

strategy and make improvements.

-Task No 3

-Evidence: By Report

Learner’s Feedback (On Completion of the

Assignment):

Additional:

Observation or

Evidence

Signature:

Date:

Assignment title

Business Development

General Guidance.

Use of Harvard’s Referencing is mandatory for Assignments. Assignment submitted will be subjected to plagiarism

check. Assignment with more than 20% plagiarism will be rejected. Please refer to “FAQ” on Student Portal for

policies. Below each Task in an Assignment, Assessment guidance is provided.

Purpose of this Assignment

Scenario: Consider your own organisation in United Arab Emirates

TASK 1:

1.1 Use the TOWS matrix to identify a response to a future opportunity or threat.

1.2 Identify the business planning links between marketing, finance, HR and operations.

TASK 2:

2.1 Refer to 1.1 and produce an ‘opportunities matrix’ that supports strategy development and responses to

external threats.

2.2 (For the above opportunities), use primary and secondary research to define the size of an opportunity.

2.3 ( For strategy development and responses considered in 2.1), Identify both tangible and intangible

resources that exist and those required to support a development strategy.

TASK 3:

3.1 Develop a business model to support a development strategy.

3.2. Produce sales measures and key success factors.

3.3 Prepare and deliver a pitch to raise support and finance for a development strategy.

LEARNER ASSESSMENT SUBMISSION AND DECLARATION

Please list the evidence submitted for each task. Indicate the page numbers where the evidence can be found or describe the

nature of the evidence (e.g. video, illustration).

Task ref.

Evidence submitted

Page numbers or

description

Additional comments to the Assessor:

Student declaration

I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in

the work. I understand that false declaration is a form of malpractice.

Learner’s Signature (e-mail Address): [ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ] Date: DD-MM-YY

ASSESSMENT RECORD SHEET

Resubmission

authorization

by Lead Internal Verifier*

Date

* All resubmissions must be authorized by the Lead Internal Verifier. Only one resubmission is possible per

assignment, providing:

 The learner has met initial deadlines set in the assignment, or has met an agreed deadline extension.

 The tutor considers that the learner will be able to provide improved evidence without further guidance.

 Evidence submitted for assessment has been authenticated and accompanied by a signed and dated

declaration of authenticity by the learner.

**Any resubmission evidence must be submitted within 10 working days of receipt of results of assessment.

Sources of information

1. Master’s student portal under ‘Downloads’ Section.

2. Refer to Indicative resource materials like textbooks, Journals and Websites listed in the ‘Course Content’

provided.

General comments

Assessor

declaration

I certify that the evidence submitted for this assignment is the learner’s own.

The learner has clearly referenced any sources used in the work. I understand

that false declaration is a form of malpractice.

Assessor signature

Date

Learner comments

Learner signature

Date

See a Guide to Referencing and Producing a Bibliography http://www.masterei.com/2/resources.php

Task 1

1.1 TOWS matrix

Tow is an essential to necessary in comparing and contrasting strategies of a company. In

normal business operations there is usually a trade-off between the internal and external

factors of a company. The strength and weakness of the company are regarded as its internal

factors while opportunities and threats are its external factors. There are for strategies

advanced in this model that is strength/opportunity (SO), weakness/opportunity (WO),

Weakness/threat (WT), and strength/threat (ST). Using the four strategies will be essential in

evaluation the tows matrix in Al Jamar technologies ltd. The company deals with electronic

manufacturing.

Strength/opportunities (SO)

Al Jamar technologies ltd has its major strength in capital acquisition. Capital acquisition is

essential in enabling a company venture in more opportunity. The strategy under SO is

utilizing a company’s strength in venturing into new opportunities. Al Jamar technologies ltd

has the capability of opening up new plants to increase productivity and meet the ever-

growing demand for their products. The company also use its huge financial muscle to

venture into the exports business, thereby increasing its sales and revenue. The next

opportunity that Al Jamar technologies ltd can opt to undertake is buying off the small

companies and incorporating them in their business model which will enable them increase

their local market share while also reducing competition.

Weakness/opportunity (WO)

The strategy under WO is oriented with turning a weakness of a company to being an

opportunity. The key goal is to limit or mitigate the weakness while optimizing on the

opportunities. The most prominent weakness in Al Jamar technologies ltd is seen after its

Initial Public Offer, it resulted to many owners and voices during decision making. Therefore,

the process of making decisions within the company has been so strenuous. This weakness

can be mitigated by the company exploring new dimensions of leadership by implementing

the separate entity clause. The opportunities the company can seek due to this weakness is

seeking government support through tax incentives which is common when companies are

listed. The new shareholders can also be the new marketers of the company’s products

through constant updates to shareholders on the progress the company is making, the new

products being launched and ultimately letting them be part of the company by sharing

information on regular basis.

Weakness/threat (WT)

This is the least appealing type of strategy it entails minimizing the weakness while avoiding

possible threats. It is also known as a mini-mini strategy. Al Jamar technologies ltd is

involved in manufacturing industry. The one threat is inventory mismanagement and

obsoleteness dues to the dynamic nature of technology.to overcome this threat the company

need to maintain a standard reorder level that prevents having excess of inventory which

results in cash strapping. This will minimize the weakness of having liquidity issues during

production.

Strength/threat (ST)

The strategy under this method is exploring the strengths of the company to overcome any

potential threat. The threat being faced by the company, is the possibility of not meeting

customers needs and wants dues to a high demand force. The strategy is to capitalize on the

existing huge capital flow by investing in new equipment to increase productivity. The

company can also look for alternatives like outsourcing to ensure that the demand is met.

Outsourcing will be possibly due to the sufficient capital flow acquired by Al Jamar

technologies ltd during its IPO sale.

-------------------------------------End of Assignment Brief--------------------------

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