Business Plan Proposal 2

Running head: BUSINESS PLAN PROPOSAL 1

Business Plan Proposal

Name

Institutional Affiliation

BUSINESS PLAN PROPOSAL 2

Business Plan Proposal

Business description

Product/Services

DEFPA is a financial institution based in Dublin, and it provides a variety of products

and services to the customers. These include daily financing services, loan facilities,

investment and insurance to the market. It further offers financial advice coupled with

flexible working hours to enable all the customers to access these services. With the already

existing services, the bank has added others like mobile banking, master card products to suit

the differing needs of the clients. The company also provides some employment opportunities

to qualified personnel to work in different capacities to achieve its goals and objectives.

Current trends

After analyzing the forces of demand in the market today, it is evident that the

banking industry has dramatically grown in the past decade. There had been a banking crisis

in the Irish Banking sector; however, this has been shadowed by a steady rise in the financial

institutions especially the large banks. Currently, the property market of Ireland has improved

steadily thus increasing and improving the banking sector’s confidence. According to

O’Brien (2014), the significant growth of the banking industry has enabled banks to employ

new workers which prove developments especially in Dublin, which has become a major

financial services hub globally.

Location

DEPFA is a German-owned bank headquartered and located in IFSC in Dublin,

Ireland. It is strategically located in the town of Dublin which is steadily and continually

becoming a major financial hub. Such positioning gives the bank the opportunity to tap into

the financial service base of the nation. Additionally, Dublin couples as the capital and largest

city in Ireland, making it the most inhabited city in the country. Currently, the city is

BUSINESS PLAN PROPOSAL 3

experiencing significant growth in the financial and economic sectors. Objectively, a high

population indicates an increased market base and being a business hub; it provides immense

opportunities for profitability.

Benefits

DEPFA bank offers affordable interest rates specially designed and tailored to the

needs of the clients. The bank is focused on ensuring that customers acquire residential

homes at reasonable mortgage rates in the market. Conversely, a wide range of residential

mortgages to the clients gives the company a unique selling point. It creates competition and

provides the bank with a competitive edge in the banking industry.

Market analysis

Target markets

DEPFA bank targets various customers within the market including people and

organizations around the city in need of banking services. The primary target market for the

bank is the consumer market where the bank looks to serve both organizational groups and

individual bankers through offering financial support and advice. The company targets people

in all age brackets, gender, income levels, education levels as well as organizations including

start-ups and already established enterprises. The company is therefore driven towards the

satisfaction of the needs and demands of its different market segments.

Rationale for the markets

The reason for the consumer market is to ensure that the DEPFA bank provides

personalized services and offers giving it the opportunity to satisfy their needs better. Further,

there is better communication with the consumer segment as well as feedback about different

banking issues. Such a target market enhances business innovation in providing financial

services and products to the market. Additionally, the industrial market primarily drives the

economy due to large amounts of financial transactions.

BUSINESS PLAN PROPOSAL 4

Competition

Competitors

The major competitors with DEPFA bank are Deutsche Bank, Dexia Group, and IKB

Deutsche Industriebank AG. Deutsche Bank is one of the leading financial services provides

in Ireland as well as a big employer in the banking sector with subsidiaries like DB service

center and Deutsche International Corporate Services. Dexia Group, a European group,

manages sizeable and long-dated maturity asset portfolio in the interests of the shareholders

with focus on public and wholesale banking (Dexia, 2016). IKB Deutsche Industriebank AG

is an Irish bank with significant experience in the banking sector.

Strengths

All these competitors have experience in the financial sector which has given them

recognition and acceptance in Dublin with a loyal customer base. These also provide unique

customer experience, and their location is strategic for accessibility.

Weaknesses

The major weakness of the competitors is the high-interest rates charged on mortgage

loans for the customers. Specifically, IKB Deutsche Industriebank AG has been facing

significant losses due to the subprime mortgage crisis.

Summary

IKB Deutsche Industriebank AG is headquartered in Dusseldorf Germany, and it

supports medium-sized businesses throughout Germany and Europe with advisory services,

loans, and risk management (IKB Deutsche Industriebank AG, 2017). It has an asset base of

€19.2 billion with profits of €10.4 million and subsidies like IKB Funding Trust. Deutsche

Bank is a Germany bank with headquarters in Frankfurt grossing at €30.01 billion as of 2016

with subsidies including Deutsche Postbank (Bhasin, 2017). Dexia Group is headquartered in

BUSINESS PLAN PROPOSAL 5

the City of Brussels Belgium with profits of 353 million as of 2016 with DenizBank and

Crediop among others as subsidies.

BUSINESS PLAN PROPOSAL 6

References

O’Brien, P. (2014). The revival of Ireland’s banking sector: business & Finance. Retrieved

from https://businessandfinance.com/the-revival-of-irelands-banking-sector/

Bhasin, H. (2017). SWOT Analysis of Deutsche Bank.: marketing. Retrieved from

https://www.marketing91.com/swot-deutsche-bank/

IKB Deutsche Industriebank AG. (2107). About us: retrieved from

https://www.ikb.de/en/about-us

Dexia. (2016). Profile: retrieved from

http://www.dexia.com/EN/the_group/profile/Pages/default.aspx

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