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Running head: BUSINESS STRATEGIES

Business strategies

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BUSINESS STRATEGIES

Business level strategy

Business level strategies are the actions taken by the business to provide more values to

their customers and gain more competitive advantages through the exploitation of the core

competencies in the specific, the individual products, or service markets. It is mainly concerned

with the firm’s position in the industry relative to the competitors and the five major forces of

competition (Teece, 2010, pp.172-194). It is good for all the businesses to consider business

level strategies in their operations to become more competitive and earn more profits in their

operations.

In this essay, we shall discuss the business level strategy observed by a38, which is a

major company in Budapest, Hungary. We shall also identify and analyze the generic strategic

choices which the company appears to have made to enhance its operations.

A38 has been a very successful entertainment business in Hungary and have famed the

Hungarian festivals especially in the last two years. Among the major contributors to its success

is the adoption of a good business level strategy. The business has valued its customers and has

offered the best services to its customers who have helped to improve its competitiveness in the

market.

Good strategic choices are also important in improving the performance of any business

(Casadesus-Masanell and Ricart, 2011, pp.100-107). In the process of adopting the good

business level strategy business, a38 has also made some important generic strategic choices

which have helped it to rise to be among the highly ranked entertainment businesses in the

world. Among the major strategic choices which have been made by the company include the

following:

BUSINESS STRATEGIES

The cost leadership/control strategy. A38 has controlled the cost of its services and

products to the levels which can be afforded by their customers. The control of the cost of their

products and services to their customers’ satisfaction has helped to attract more customers to

their business, which has helped the business to earn more profits and become more successful.

The differentiation strategy. The business has made sure it produces products and

services which are unique and of high quality as required by their customers. The production of

the unique and high-quality products has been enhanced by embracing modern technology and

innovations. The unique and high-quality products have attracted more customers to the highly

successive business.

The focus strategy. The business has given special attention (focus) to its products and

services only to make sure they give the best products and services which will be of great

benefits to the users. This strategy has helped the business to earn more customers who have

aided in its growth.

Integrated cost leadership-differentiation strategic choice. The business has integrated the

aspects of cost and differentiation to make sure it produces high-quality, distinctive products and

services at a favorable cost which can be afforded by most of its customers. The integrated cost

leadership-differentiation strategic choice has helped the company to have a very big number of

customers within Hungary and the whole world. These many customers have played a great part

in the growth and the success of the business.

A38 business has made the strategic choices discussed above which has helped it to grow

and become one of the most successful businesses in Hungary and the whole world in general.

BUSINESS STRATEGIES

Corporate level strategy

A corporate level strategy involves the strategic decisions which are made by any

business and affects the performance of the business either directly or indirectly (He, 2008,

pp.10-15). The decisions made by any business affects its performance, and therefore, all the

business should be very careful in making their decisions to make sure they will come with

decisions which will affect the performance of the business positively. In the corporate level

strategy, it is always important to consider your competitors to come up with some good

decisions which will enhance the performance of your business to outdo the competitors.

A38 has made some good strategic decisions which have enhanced its performance as it

has been enjoying rapid growth and expansion in the last few years. In the last two years, the

company has received very many customers and has established numerous entertainment theatres

to accommodate the increasing number of customers. The rapid growth and expansion of the

company in the last two years have resulted from the good business level strategy and the good

corporate level strategy which have been embraced by the business (Meyer and Wit, 2010).

To continue enjoying the successful performance, the business must consider the future

competition which they may face. This means that the business must come up with some

strategic decisions which will cater for its performance in the future to overcome the stiff

competition in the market. Some of the strategic decisions which should be made to help the

business stand against the future competition include:

Establishing strong goals for the business. The business should establish strong goals to

be achieved in the future and should work towards the realization of the goals which will help it

to remain as a top performer.

BUSINESS STRATEGIES

Embracing the modern technology and innovation as it changes with time. The business

should make sure it embrace the modern technology and innovations as they change to enable to

come up with modern products and services which will always attract the people.

The quality decision. The business should make sure that it maintains the best quality of

their products which will help it to maintain its original customers and attract even more

customers.

The customer satisfaction policies and decisions. As the business looks into its future

performance, the customers should be given the highest priority as they keep the business

growing. The business should make decisions and policies which favor and satisfy their

customers to maintain them in the business which will help the business to compete well with the

other businesses in the future (Wilczek, Hahn, and Homburg, 2014).

We have many other strategic decisions which can be made by the business to enhance its

competitiveness in the future market. However, it is important to note that the business should

make these decisions in considerations of the requirements of their customers since they are the

main contributors of the success of the business.

BUSINESS STRATEGIES

References

Casadesus-Masanell, R. R. (2011). How to design a winning business model. Harvard business

review, 89, 100-107.

Christian Wilczek, H. H. (2014). Looking beyond the horizon: How to approach the customers'

customers in business-to-business markets. American Marketing Association.

Fredrik Battistini, B. V. (2013). Strategic choices in converging industries. MIT Sloan

Management Review, 55(1), 65.

He, H.-W. (2008). Corporate identity/strategy interface: implications for corporate level

marketing. European Journal of Marketing, 42, 10-15.

Meyer, B. W. (2010). Strategy: Process, Content, Context. London: Cengage Learning.

Teece, D. (2010). Business models, business strategy and innovation. Long range planning,

43(2), 172-194.

BUSINESS STRATEGIES

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