BUSINESS MANAGEMENT 3
Apple’s Strategic Plan
The SPACE matrix is the foremost crucial of all the matrices in the Apple’s business
plan. This is because it is well placed to predict the major themes that will be involved right
from the beginning throughout the entire execution of the strategic plan. Therefore, to
determine the specific strategies and long-term objectives of the Apple project, it is important
to focus on the key areas that affects the attainment of the organization’s goals and these
includes: Industry Attractiveness and Environmental Stability on the external side of the
organization and Competitive Advantage and Financial Position of the organization on the
internal side.
In relation to the IFEM matrix, the Apple organization can borrow from the SPACE
matrix in a number of ways to strengthen its internal and external factors that affect the
development of the company. These factors include the topnotch advertising, customer
satisfaction, high demands and innovation among others. In order to keep up with good
customer service, which can also be termed as the “industry attractiveness”, the company will
be compelled to, according to the developers of the SPACE matrix- Rowe, Mason and others,
examine the growth potential, profit potential, financial stability, expertise, resource
utilization, and capital intensity among others (Jurevicius, 2017). In all of the above
mentioned aspects, it will need to figure whether in each, it is high or low. For instance, if the
profit potential is high, that means success for the organizations and vice versa.
The examination of the industry attractiveness may incur a number of costs depending
on the timeline. To improve the attractiveness, the areas that have weakness within the
company must first be addressed accordingly (Jurevicius, 2017). Below is an example of
some of the internal factors affecting the company explained on the IFE matrix.
