Can We Lose Our Cultural Identity

Running head: GLOBALIZATION AND CULTURAL IDENTITY 1

Can We Lose Our Cultural Identity Because Of Globalization?

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GLOBALIZATION AND CULTURAL IDENTITY 2

The broader aspect of globalization is viewed as in one way or another; people are

growing to be more similar. People eat the same food; watch the same television programs, and

attend the same school and religious services. They also listen to the same music and wear the

same types of losses. All these are characteristic implications of an eroding culture.

Globalization is significantly leading to the loss of cultural identity. In this essay, the primary

focus will be a review to support the fact that globalization is leading to the loss of cultural

identity.

Ass mass communication and means of transport are improving as a result of

technological advancement; it goes without saying that an equal measure of loss in cultural

diversity is imminent. People from different walks of life adopt the same way of doing things,

and this trend is as a result of mass production. Currently, it is different to distinguish the mode

of dressing of a man in America from that of a man in Scotland. People emulate and embrace a

standard way of doing things such that one is not identified with a particular situation. This is an

evidence of the erosion of the previously existing diverse cultures.

Our current cities are slowly becoming clones of each other. It is very common to find a

particular city would be distinct from its historical identification and setup, and carried much

cultural attachment (Chua & Lamoine, 2015).In ancient times, each region was identified with a

specific discrete cultural characteristic. That is lost in the contemporary world. In fact,

Johannesburg looks like Paris, an indication of loss of the enriching cultural difference with

particular specificities. People are becoming more stereotypical. All these are happening at the

cost of our cultural uniqueness.

GLOBALIZATION AND CULTURAL IDENTITY 3

At the verge of all these acts that are geared towards having a similar way of doing

things, we are losing our cultural identity. Despite the fact that all these advances being made at

the expense of bridging the gap that exists between our harmful disparities, culture is one of the

things that count most. Our identity and uniqueness makes us very special and instils the

boldness in us to stand out amongst the crowds. This issue being a topic with very heated

arguments, we naturally expect the extreme likes and extreme dislikes (Cleveland &Hallab,

2013). Despite every culture having its strengths and weaknesses, I don't consider it noble to

encourage embracing of the current trends and flowing with the glittering charm at the expense

of our beautiful culture that defines our identity.

Our current world may be simply describes as flat where geographical separation is just

an irrelevant issue. Through the existing global forces, the societies are growing to forget any

differences. The main pillar upon which cultural mainstream is established is the shared core

values that are improved over a long duration of time that a society develops. These values

include; literature, genetic traits, the system of belief, language among others. All these make

one community distinct from another. However, in the current world where one is likely to be

referred to any comer of the world at any time, they are likely to meet a new culture and hence

develop some coping technique. A neutral system that is not attributable to any society is thus

necessary. However, one loses the sense of belonging.

Indeed, globalisation is on the rise. Adopting a standard way of doing things has been the

order of the day in our current world. One cannot be identified with a particular trait of behaviour

due to the standard and centralised way of doing things. It is therefore evident that globalisation

is a contributor to the cultural loss and shortly, we may only have one culture.

GLOBALIZATION AND CULTURAL IDENTITY 4

References

Chua, R. Y., Roth, Y., & Lemoine, J. F. (2015). The impact of culture on creativity: How

cultural tightness and cultural distance affect global innovation crowdsourcing

work. Administrative Science Quarterly, 60(2), 189-227.

Cleveland, M., Laroche, M., & Hallab, R. (2013). Globalization, culture, religion, and values:

Comparing consumption patterns of Lebanese Muslims and Christians. Journal of

Business Research, 66(8), 958-967.

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