Can We Lose Our Cultural Identity

Can We Lose Our Cultural Identity Because Of Globalization?
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The broader aspect of globalization is viewed as in one way or another; people are
growing to be more similar. People eat the same food; watch the same television programs, and
attend the same school and religious services. They also listen to the same music and wear the
same types of losses. All these are characteristic implications of an eroding culture.
Globalization is significantly leading to the loss of cultural identity. In this essay, the primary
focus will be a review to support the fact that globalization is leading to the loss of cultural
Ass mass communication and means of transport are improving as a result of
technological advancement; it goes without saying that an equal measure of loss in cultural
diversity is imminent. People from different walks of life adopt the same way of doing things,
and this trend is as a result of mass production. Currently, it is different to distinguish the mode
of dressing of a man in America from that of a man in Scotland. People emulate and embrace a
standard way of doing things such that one is not identified with a particular situation. This is an
evidence of the erosion of the previously existing diverse cultures.
Our current cities are slowly becoming clones of each other. It is very common to find a
copyright of a building in your town in another country. Long gone are the days where a
particular city would be distinct from its historical identification and setup, and carried much
cultural attachment (Chua & Lamoine, 2015).In ancient times, each region was identified with a
specific discrete cultural characteristic. That is lost in the contemporary world. In fact,
Johannesburg looks like Paris, an indication of loss of the enriching cultural difference with
particular specificities. People are becoming more stereotypical. All these are happening at the
cost of our cultural uniqueness.
At the verge of all these acts that are geared towards having a similar way of doing
things, we are losing our cultural identity. Despite the fact that all these advances being made at
the expense of bridging the gap that exists between our harmful disparities, culture is one of the
things that count most. Our identity and uniqueness makes us very special and instils the
boldness in us to stand out amongst the crowds. This issue being a topic with very heated
arguments, we naturally expect the extreme likes and extreme dislikes (Cleveland &Hallab,
2013). Despite every culture having its strengths and weaknesses, I don't consider it noble to
encourage embracing of the current trends and flowing with the glittering charm at the expense
of our beautiful culture that defines our identity.
Our current world may be simply describes as flat where geographical separation is just
an irrelevant issue. Through the existing global forces, the societies are growing to forget any
differences. The main pillar upon which cultural mainstream is established is the shared core
values that are improved over a long duration of time that a society develops. These values
include; literature, genetic traits, the system of belief, language among others. All these make
one community distinct from another. However, in the current world where one is likely to be
referred to any comer of the world at any time, they are likely to meet a new culture and hence
develop some coping technique. A neutral system that is not attributable to any society is thus
necessary. However, one loses the sense of belonging.
Indeed, globalisation is on the rise. Adopting a standard way of doing things has been the
order of the day in our current world. One cannot be identified with a particular trait of behaviour
due to the standard and centralised way of doing things. It is therefore evident that globalisation
is a contributor to the cultural loss and shortly, we may only have one culture.
Chua, R. Y., Roth, Y., & Lemoine, J. F. (2015). The impact of culture on creativity: How
cultural tightness and cultural distance affect global innovation crowdsourcing
work. Administrative Science Quarterly, 60(2), 189-227.
Cleveland, M., Laroche, M., & Hallab, R. (2013). Globalization, culture, religion, and values:
Comparing consumption patterns of Lebanese Muslims and Christians. Journal of
Business Research, 66(8), 958-967.

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