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Career Research paper

Public relations and communication strategies is the career I chose. Public relations and

communication strategist is a person that creates a mutual relationship between different

organizations and their public use such people to develop rapport with their clientele, suppliers,

investors, etc. Their services go a long way in the marketing of a company’s products and

influence the community’s attitude towards them. (“What Are PR Communication Tools &

Techniques?”2018)

I chose this career because of its dynamic environment. Public religionists have a plate full of

their daily schedules while interacting with stakeholders of a company. These activities include

interacting with clients, communicating, and writing. Each day is dynamic and unique in its own

right. Promising job outlook. There is a vast chanced of public relations job opportunities to grow

in the future as more business are cropping up hence the urgent demand for a publicist.

Career flexibility. A public relations professionals can switch between cares very easily. Due to

their networking skills brought about by the work environment, it is quite easy to work with

different files. For instance television, healthcare or even become a freelancer.

Become a communication guru. A public relations and strategic communications professional

have excellent research, verbal and presentation skills. Perfect communication is fundamental in

this line of work as it plays a huge role in the effectiveness of the work.

Some of the skills needed to become a public relations and strategic communications expert are

excellent communication skills. This is an essential skill in the everyday work of public relations

and strategic communications expert. Thoughts must be communicated clearly, and excellent

listening skills are needed. Awareness of your social surroundings while talking is also critical.

Picking non-verbal cues of information is essential.

Excellent writing skills. A Public Relations professional must be able to write in a captivating

manner. Excellent command of language and an eye for details will make a big difference

between a bad and good PR professional. Good presentational samples of articles, press releases

act, are essential.

Knowledge and understanding of social media. Social media is a massive part of today’s

businesses. An inept knowledge of social media platforms and how to manage them to the

advantage of the company is critical. A good PR professional can be the company’s brand voice

on social media.

Creativity. Whether during presentations, writing press releases, marketing a PR professional has

to come up with ways of being creative. Ability to think outside the box is a huge plus; creativity

is a powerful tool in any business.

A four-year degree in a public relations and strategic communications fields such as marketing

and communications is the minimum qualification for a lot of entry-level jobs. Specific courses

for public relations or business communications is also a plus. A good writing score is also

outstanding. Doing your internship with a department in public relations while studying will give

you an edge. (“Benefits of Getting a Degree in Public Relations,”2018)

My interviewee was Katja Presnal. Katja Presnal is the owner and founder of lifestyle brand and

editor in chief of Skimbaco Lifestyle online magazine. She is a social media expert and public

relations and strategic management expert. She worked as a Community director of Collective

Bias and done a lot of work for Colgate an Abbott on social media platforms. She is a respected

speaker at conferences on social media. (“Katja Presnal,”2018)

I interviewed Katja Presnal and some of the questions, I had were like how did she find the vital

balance between being objective and advocating for your clients interests. She maintained it is

crucial to remain objective as possible while maintaining the interests of the organization. One of

the ways to do this is to stick with the facts but present them in a way that does not hurt the

company. “Maintaining a balance between not disclosing details to consumers and not hurting

the business is very important.”Katja concluded.

How would she express her writing? She said excellent writing skills are important for any

public relations professional. She did a huge deal in English during her school life. She was very

strong in written and spoken English. She took part in editorial activities and debate.

I learnt how you could manage crises in the PR world. Katja advocated for self-control and

flexibility r any public relations expert. Total representation of facts is very important,

downplaying facts in any situation only adds to the disaster. Maintaining a somber atmosphere is

very important, sincere apologies should be issued.

Her take on social media in public relations was that social media is a major driving force in PR.

Some of her favorite social media platforms are Facebook, Instagram, twitter and Snapchat. All

these platforms have different target audiences.it is crucial to identify target market and the

social media platform to reach them through.

I learnt the crucial balance that needs to be stricken between work life and personal life. Public

relations is a demanding job. “Learn to strike a balance between your work and life’s world

never really sleeps, a lot of sacrifice has to be made to work extra hours.”Katja said. Spare time

should be found to make time for family and social life.

Katja Presnal was a fantastic interviewee. She gave compelling insights on the power of public

relations on every growing business and most importantly the constant need to learn as much as

possible as quick as possible. She notes that skills and experience are everything in public

relations and communication strategizing.

Katja Presnal was a fantastic interviewee. She gave compelling insights on the power of public

relations on every growing business and most importantly the constant need to learn as much as

possible as quick as possible. She notes that skills and experience are everything in public

relations and communication strategizing.

Following my Interview with Katja Presnal, I intend to apply for an internship opportunity. I

plan to pursue my studies further to a master’s level in business communication. This would horn

the business skills I line public relations.

(“Public Relations Interview Questions & Answers,”2018)

I possess some personal attributes that I think align with my career choice some of these

attributes are; Flexible. The requirements of business keep changing due to the dynamic nature

of any business. Therefore, the role of a PR expert keeps changing. A PR expert keeps an eye

for change and adapts according to their situation especially in maintaining a lively presence on

social media.

Agility. Especially on entry-level job position, agility is a key attribute. Learning never ends in

PR. learning on the job and as fast as you can is a plus.

Social and friendly. A person that blends well with social structures is fundamental. A person

that quickly makes an acquaintance with people and builds a rapport with them to form a mutual

relationship is right for business.

Patience. Patience when dealing with the press, producers, and clients is a critical success factor.

Especially during running campaigns, regular contact with stakeholders while pushing for

updates at the same time promoting for deadlines requires a lot of patience.

Optimistic and bear criticism.PR is mainly a job about opinions and attitudes. Positive criticism

is significant for optics; positive criticism should be taken so that one can modify stores, ideas,

and profiles and in the long run make them stronger.

Business orientated. The purposes of any company is to make the profit. A Public Relations

expert should consider activities to undertake that would bring about benefit. All activates should

keep the business objectives in mind. Press releases are significant as they represent the business

stand on a particular issue.

(“Effective Personality Traits to Become a Smart PR Person,”2018)

Works cited

1. What Are PR Communication Tools & Techniques? | Chron.com. (Nod). Retrieved April 2,

2018, from

http://www.bing.com/cr?IG=29DBC47720BE46A4BA1250A178B7980D&CID=1D5455924E2

56B4711CB5E574F8A6AEE&rd=1&h=GWXNvciwKK4u0bE_DsxO2MxPhbabBV6c-U-

7TUl5hNI&v=1&r=http://smallbusiness.chron.com/pr-communication-tools-techniques-

56475.html&p=DevEx,5069.1

2.5 Benefits of Getting a Degree in Public Relations. (2016, June 13). Retrieved April 02, 2018,

from https://www.students.org/2016/06/13/5-benefits-of-getting-a-degree-in-public-relations/

Sheehan, J. (2018, January 18).

3.10 Effective Personality Traits to Become a Smart PR Person. Retrieved April 02, 2018, from

https://www.educba.com/smart-pr-person/

4. Katja Presnal. (nod). Retrieved April 02, 2018, from https://www.skimbacolifestyle.com/katja-

presnal

5.Public Relations Interview Questions & Answers | MyPerfectResume. (n.d.). Retrieved April

03, 2018, from https://www.myperfectresume.com/how-to/interview-tips/public-relations-

interview-

questions/?utm_source=google&utm_medium=sem&utm_campaign=1047235110&utm_term=

&network=g&device=c&adposition=1t2&adgroupid=51635203337

Bibliography

5 Benefits of Getting a Degree in Public Relations. (2016, June 13). Retrieved April 02, 2018, from

https://www.students.org/2016/06/13/5-benefits-of-getting-a-degree-in-public-relations/

Katja Presnal. (n.d.). Retrieved April 02, 2018, from https://www.skimbacolifestyle.com/katja-

presnal

Shethna, J. (2018, January 18). 10 Effective Personality Traits To Become a Smart PR Person.

Retrieved April 02, 2018, from https://www.educba.com/smart-pr-person/

What Are PR Communication Tools & Techniques? | Chron.com. (n.d.). Retrieved April 2, 2018,

from

http://www.bing.com/cr?IG=29DBC47720BE46A4BA1250A178B7980D&CID=1D5455924E2

56B4711CB5E574F8A6AEE&rd=1&h=GWXNvciwKK4u0bE_DsxO2MxPhbabBV6c-U-

7TUl5hNI&v=1&r=http://smallbusiness.chron.com/pr-communication-tools-techniques-

56475.html&p=DevEx,5069.1

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