Change and External Environment 4
Consumers – Consumers are the major stakeholders of the business operations and corporates
activities. The organization must establish a comprehensive review of its existing consumers in
the UK, and the prospective customers in the foreign country. Through such analysis, the
organization will gain a comprehensive insight of who its consumers are, their needs and their
views on organization’s operations (Senior, 2000, pp 10). As a result, the change strategy of
venturing into the new market will enhance the company’s understanding of its consumer needs
in both the existing and new market. Consequently, the organization’s analysis of the UK
consumers will enhance its understanding of the customers in the new market and establish
which aspects to improve on for an effective market restructuring strategy.
Environment – The business environment is critical in determining the manner in which the
organization aligns itself with the market needs and trends. The organization must perform a
comprehensive analysis on the various environment aspects to ensure that there is improved
efficiency and integration of its operations and the environment needs (Thornhill, 2000, pg 263).
For instance, the organization must analyze trends such as competition, pricing strategy and
compliance and regulation standards, and compare them between the existing market and the
new market (Cameron and Green, 2015, pp 242-243). As a result, the organization will gain
insights on which operations will need to be conducted differently, and which operations will
have to be dropped or assimilated.
Employee relations – In both the existing and the prospective market in the new country, the
organization must understand its already established employee relations and the required
relations for the new environment. The organization must reflect on its recruitment and retention
programs to determine the need for improvements and adjusting in the new market. The main
aim of engaging in people resource analysis is to promote the ability of the organization to