Coach Speach

Running head: COACH SEGMENT

Coach Segment

Student’s Name

Institutional Affiliation

COACH SEGMENT 2

Slide 2: Introduction-History of Coach Travel

Coach Travel is a tour, journey or voyage made by bus. It is functionality within the Transport

Distribution System that deals with the road network. Coaches are used for long distance

journey than being used inside cities. Buses are an important mode of student

transport. Coaches in general are more comfortable and provide more spaces for

luggage than buses

In Australia, it started in 1993 (Jim and Carol Bosnjak) through privatization of public transport

corporation (BITRE, 2015). With expansion and growth, a comprehensive network of bus routes

has emerged to many coach segment companies like the bus Queensland, coastal liners, coach

tour Australia among others.

Slide 3: Companies that offer Coach Travel

The following companies provide coach travel and contribute to TDS in Australia; Cardwell’s,

bus Queensland, terra nova, Australia Transit Group (ATG), AFJ Limited, Brendan Australian’s

Tours, Deluxe Coach in Australia, Norway coach travel and victor tours (TourRadar, 2019).

These coaches operate on tickets to allow one hop on and off en route to different destinations in

Australia.

Slide 4: Important Stakeholders

The ten stakeholders in the coaching segment include employees, customers, suppliers,

shareholders, DMO’s, creditors, managers, owners, and society. These stakeholders have a

different level of influence and level of interest that together determines the level of importance

of the stakeholders (Prideaux, Wei & Ruys, 2004). The level of importance in an increasing

COACH SEGMENT 3

order for the stakeholders are, Creditors, DMOs, Government, Shareholders, Suppliers,

Managers, Owners, Employees, Customers and Society.

IMPORTANT STAKEHOLDERS

Y AXIS (LEVEL OF INFLUENCE)

society

Employees

customers

Managers

owners

suppliers

DMOs

government

shareholder

Creditors

0 1 2 3 4 5 6 7 8 9 10

X AXIS Level of interest

COACH SEGMENT 4

Slide 5: Location of the coach segment in the tourism distribution system

The coach segment occurs in part shaded in green. In TDS, this point highlights a wide range of

individual and collective impacts that affect coach segment, individuals, families and friends and

community, and society at large. Economic, environmental, socio-cultural and political impacts.

Others that dictated the location of the coach segment are the destination and consumption of all

stages of coach travel, the tourism mobility, and transit zones and global and local tourism

influence.

Slide 6: PESTEL analysis

Political factors include Warfare, terrorism, violence and Coups, Political unrests, strikes, and

travel rules and regulations can affect the comfort, safety, and leisure of tourists. Economic

factors include the disposable income of the customers, the changing lifestyle of the customers

and the fluctuation in currency rate and inflation (Haseeb, 2017). The social factors include

different social values and norms of the tourists, crowd behavior, criminal activities and level of

community interaction. The technological factors include technology on ticket services, and

boarding service technology, booking services, and communication services. Environmental

factors include noise pollution, fuel and wastage oil in traveling aspects (Haseeb, 2017). The

legal factors include travel rules and regulations, safety rules, pollution rules, and licensing rules.

Slide 7: Issue of change

COACH SEGMENT 5

The two main issues of change in coach travel are Google maps and Buupass. The Google Maps

has been currently in use by the passengers to locate departure, arrival, and routes as well as to

estimate the travel time (BIO, 2018). The Google Map App has made the coach travel easier.

BuuPass is another issue of change and allows tourist to make an online booking. The passengers

pay online and get receipts with little inconvenience (BIO, 2018).

Slide 8: Future Directions

The future of coach segments still lies in improved technology and social interactions. The

social media networks like Facebook and Tweeter are essential tools that will be used in the

coach segments in the future. Technologies that help in promoting access and dissemination of

information will be necessary for the companies (BIO, 2018). As I conclude, it is essential to

understand the speed with which the technologies are changing the world and tourist distribution

system is also affected.

COACH SEGMENT 6

Slide 9: References

BIO. (2018). HOW DIGITAL TECHNOLOGY IS REDEFINING COACH TRAVEL. Retrieved

from https://www.thebioagency.com/news-and-views/blog/how-digital-technology-is-

redefining-coach-travel/

BITRE. (2015). Australian Government: Department of and Regional Economics. Retrieved

from https://bitre.gov.au/publications/2016/files/is_075.pdf

Haseeb. (2017). Pestle Analysis of Travel Industry. Retrieved from

http://marketingdawn.com/pestle-analysis-of-travel-industry/

Prideaux, B., Wei, S., & Ruys, H. (2004). Tour coach operations in the Australian seniors

market. Journal of Hospitality and Tourism Management, 11(1), 65-77.

TourRadar (2019)10 Best Australia Tour Operators & Travel Companies with 38794 Reviews -

TourRadar. (2019). Retrieved from https://www.tourradar.com/g/australia-tour-operators

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