The availability of the products will then inform the decision to start marketing the product.
It starts by informing the market of the availability of the new product in the market which meets
their needs for beverages.
Carry out various campaigns to ensure the product gets good market reception.
Then the second opportunity comes in where the company has to reach out to new market niche
(healthy lifestyle promoters).
For a long time, these people have kept off the coca cola products citing high connection of the
coke based products to lifestyle diseases.
Entrance into the new niche completes the integration of the second marketing opportunity of
exploring new markets to increase consumer base.
Evaluation method to analyses each opportunity
In performance evidence, the company has to determine whether the opportunities meet
organizational goals. The management has to document current business activities and market
performance. State the resources required to enter the marketing opportunity and how to take
advantage of the current market situation.
In knowledge evidence, the management has to ensure marketing plan, organizational structure,
products, and services remain in line with the given opportunity.
Feedback enters the market reaction towards piloting project. The pilot will establish whether the
market is ready for the entry into marketing opportunity or not.
Relevant external factors in the industry
The competitor action informs how best the company should approach the market. The coca cola
company can choose to innovate and counter competitors or advance the techniques the current