Coca Cola Presentation

Coca-cola presentation

Marketing opportunities identified

Coca-cola realized the change in consumer preference where the potential consumers tend to

look for health beverages (having little sugar).

The opportunity called for production of healthy products that would meet the consumer taste

and preferences.

Exploring other markets to increase consumer base and sell more products.

The need to expand to other markets originated from the presence of competitors and need to

diversify consumer base.

The company received much criticism and public outcry when it came out those coke products

contributes immensely to the rising indices of obesity in the USA and across the world.

. The complaints led to the strategizing thus the realization of a marketing opportunity by

producing coke free products and releasing them onto the market.

Also, the change in consumer preference towards coke as they tend to drink natural juice and

waster leaving coca cola products led to the identification of the marketing opportunity of

product diversification.

With the increasing competition, the company had to rethink how it approaches the market.

Competition from Pepsi and companies producing natural juices led to the shrinking of the

market predominantly occupied by Coca-Cola Company (Sauerbronn, Barros, and Faria, 2018).

The management thus saw it wise to come up with a new marketing strategy to take the

customers back.

That informed the decision for the company to focus on reaching out the market with

various campaigns and new products through various sponsored activities like sports and

advertisements over the media.

How to integrate marketing opportunities

Coca-cola has to first produce coke free drinks and water.

The availability of the products will then inform the decision to start marketing the product.

It starts by informing the market of the availability of the new product in the market which meets

their needs for beverages.

Carry out various campaigns to ensure the product gets good market reception.

Then the second opportunity comes in where the company has to reach out to new market niche

(healthy lifestyle promoters).

For a long time, these people have kept off the coca cola products citing high connection of the

coke based products to lifestyle diseases.

Entrance into the new niche completes the integration of the second marketing opportunity of

exploring new markets to increase consumer base.

Evaluation method to analyses each opportunity

Performance evidence

Knowledge evidence

Feedback

In performance evidence, the company has to determine whether the opportunities meet

organizational goals. The management has to document current business activities and market

performance. State the resources required to enter the marketing opportunity and how to take

advantage of the current market situation.

In knowledge evidence, the management has to ensure marketing plan, organizational structure,

products, and services remain in line with the given opportunity.

Feedback enters the market reaction towards piloting project. The pilot will establish whether the

market is ready for the entry into marketing opportunity or not.

Relevant external factors in the industry

Competitors

The competitor action informs how best the company should approach the market. The coca cola

company can choose to innovate and counter competitors or advance the techniques the current

competitors use.

Social responsibility

The company has a social responsibility of being self-regulator to ensure products meet all legal

requirements beyond expectations.

Social responsibility contributes to better brand recognition, consumer loyalty and ensures

organizational growth

Legal framework

Refers to production and marketing in a way that conforms to the legal framework of every given

market niche.

Technological changes

Changes in technology impact the product lifecycle and marketing techniques the company has

to use at any given time. Having majored in social media, the company can now use social media

to reach more potential clients thus easing marketing strategy.

Economic and political environment

Being an international company, the production, distribution, and consumption gets much

influence from the political and economic status of every country it operates.

The uncertainty in political and economic status affects the marketing opportunities

Changes needed an organization in relation to the opportunity

The hiring of more staff

Sourcing natural fruits to produce natural juices

The rebranding of bottles specifically for natural products produced

Considering marketing media which can inform the new market nice the availability of products

they want

Resources required capitalizing marketing opportunities

Increased budgeting by the company to avail required finances to facilitate opening of new

production branches

Need for a more human resource to produce, distribute and market the products

Raw materials needed to facilitate production of the natural products.

Place new order. It's free, fast and safe

Paper type

Deadline

Page count

550 words

Total price: $ 15.00

Our customers say

Jeff Curtis

USA, Student

"I'm fully satisfied with the essay I've just received. When I read it, I felt like it was exactly what I wanted to say, but couldn’t find the necessary words. Thank you!"

Ian McGregor

UK, Student

"I don’t know what I would do without your assistance! With your help, I met my deadline just in time and the work was very professional. I will be back in several days with another assignment!"

Shannon Williams

Canada, Student

"It was the perfect experience! I enjoyed working with my writer, he delivered my work on time and followed all the guidelines about the referencing and contents."

Place new order. It's free, fast and safe

Our customers say

Jeff Curtis

Ian McGregor

Shannon Williams