COMMUNICATION BARRIERS 2
Communication breakdown in a negotiation can be frustrating. Failing to address the
problem in communication can deteriorate the situation further. In the negotiation between the
Director of Sales and the Director of Marketing, communication breakdown occurred where they
had different perceptions of the name of the new brand (Chaney & Martin, 2013). They both had
different names, approaches that they thought would have been effective to get to the name of
the brand, and they could not agree on a common name. The marketing department ignored the
feedback they obtained from the focus group. The target group, Director of Sales and the
Director of Marketing, had conflicting views of the business, and hence there was difficulty
encountered when they were trying to work together as a team.
Perception is how differently people interpret the world around them. The effect of
perception in communication is about how the same message is interpreted differently. For
effective communication, business people need to spend their time effectively in investigating
the factor needed. Communication breakdown in the meeting broke since the groups interpreted
how the product could be named differently. The judgment by the first impression was another
factor that led to a different perception. The marketing director thought that the feedback
obtained from the focus was not important for naming the product.
Solving the communication breakdown
The communication breakdown could be solved by developing a communication plan
and being aware of the weak communication points that may lead to endless arguments. The
right communication plan could have prevented communication breakdown in the case above.
Through a communication plan, the marketing director could have considered the importance of
the feedback from the group (Chaney & Martin, 2013). A communication plan would dictate