Communication barriers

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Communication breakdown
Communication breakdown in a negotiation can be frustrating. Failing to address the
problem in communication can deteriorate the situation further. In the negotiation between the
Director of Sales and the Director of Marketing, communication breakdown occurred where they
had different perceptions of the name of the new brand (Chaney & Martin, 2013). They both had
different names, approaches that they thought would have been effective to get to the name of
the brand, and they could not agree on a common name. The marketing department ignored the
feedback they obtained from the focus group. The target group, Director of Sales and the
Director of Marketing, had conflicting views of the business, and hence there was difficulty
encountered when they were trying to work together as a team.
Perception is how differently people interpret the world around them. The effect of
perception in communication is about how the same message is interpreted differently. For
effective communication, business people need to spend their time effectively in investigating
the factor needed. Communication breakdown in the meeting broke since the groups interpreted
how the product could be named differently. The judgment by the first impression was another
factor that led to a different perception. The marketing director thought that the feedback
obtained from the focus was not important for naming the product.
Solving the communication breakdown
The communication breakdown could be solved by developing a communication plan
and being aware of the weak communication points that may lead to endless arguments. The
right communication plan could have prevented communication breakdown in the case above.
Through a communication plan, the marketing director could have considered the importance of
the feedback from the group (Chaney & Martin, 2013). A communication plan would dictate
how the project could have been communicated to the right name of the product is reached.
Creating good communication plan would have involved listing down what to communicate
exactly before and after given events. It would have defined preferred channels, deliverables and
the target for each event in the project. A communication plan would include a stakeholder-
specific communication protocol. The stakeholders that would have been involved in the
negotiation in the meeting could have been indicated in the plan. Identifying the stakeholders in
the communication protocol would have considered the contribution of the focus group in
naming the product.
Identification of the weak points in the communication process could have solved the
communication breakdown in the conversation. Identification of the weak points would have
involved considering some of the factors that were neglected before the marketing manager
decided to give the product a name. After they are identified, these weak points should be fixed
to ensure the negotiation process considers when reaching the points. Identifying the weak points
would involve digging and identifying team members who have reputations and those who are
bad communicators. It would also identify the communication channels that have unusual poor
response rates on the projects done before and the communication tools that may have been used
to make the communication better. After they are identified, the solutions to the programs can
then be fixed. The two parties can then come to a solution once the weak points are identified
and fixed. The perceptions of the teams could then be harmonized. From the harmonization, the
sales and marketing managers could then come to a solution where all the parties would have felt
favors all of them.
Chaney, L., & Martin, J. (2013). Intercultural business communication. Pearson Higher Ed.

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