Company Research Harley Davidson

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Company Research: Harley Davidson
Whenever this company comes up, everyone in America recognize the branding, the
messaging and the quality to expect. Harley Davidson is America legendary bike production and
customization company. It features an incredible theme of open road freedom, fun rides and high
sophistication. This paper answers a few questions about the firm nitty-gritties including service,
mission, vision, and my general interest in it.
Question 1
The reason I want to be a part of the company is how it sell its brand. The firm
personality stipulates it as a bold, courageous and rebellious motorcycle company. The company
has attained iconic status and almost inspired a cult like following. I want to have a career in a
company that has found itself in that they know who their customers are, what they want and
how to create what they want. I feel like Harley Davidson offers the best chance for a career
growth due to its principles that encourages confidence and freedom.
Question 2
Harley Davidson has main products are touring and cruiser motorcycle. Nonetheless, the
company also sells motorbike spare parts and products while also licensing its brand name for
motor clothes, gears and dealers in motorbike services.
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Question 3
Harley Davidson has very detailed mission and vision statements. The firm vision is
focused on creating beneficial relationships with key stakeholders while especially consumers
and employees (Thompson). Its mission statement is focused on fulfilling riders dreams for
unique experiences, expanding its line of products and created more branded items (Thompson).
Question 4
Despite being an iconic firm, Harley Davidson faces stiff competition from a few
globally recognized brands. The top competitors are Victory Motorcycle, Yamaha Corporation,
Honda Motor Company, and Kawasaki Heavy Industries Motorcycle (Harley Davidson).
Question 5
To be as big as Harley Davidson, then there must be great leaders. I currently do not
know one working there, but, If I were to reach someone, it would be the manager leading
innovation at the company. This is because I think the future of the business is in innovation and
would love to be a part of it.
Question 6
Two things that makes Harley Davidson interesting to me revolves around the firm
competitive advantages. First, the firm has very rich designs and innovative ideas as reflected by
their heavyweight motorbikes. Secondly, the firm is American and inspires an American feeling
of patriotism, freedom and fun. These factors would make it interesting to work there because
they are centered on creativity. I also like companies born and operated in USA because am
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Question 7
One good article about the company was posted on Bloomberg on July 30
this year. It
talks about Harley Davidson planning electric motorcycles (Gardner). This article shows why the
company will continue to grow its creativity in product creation. This is the future and the
company can be the global leader in production of electric motorbikes.
Question 8
If I had an opportunity to meet someone, I would ask about career growth at Harley
Davidson. I would be interested in knowing how the company invests in continuous employee
development whether on a personal or professional level. I believe growth is key in life. As such,
I have to be in a company that believes in continuous pursuit of intellectual, professional and
personal growth.
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Works Cited
Gardner, Sarah. Harley-Davidson Plans Line of Electric Motorcycles. 30 July 2018.
Harley Davidson. COMPETITIVE ANALYSIS. 12 December 2017.
Thompson, Andrew. Harley-Davidson’s Vision Statement & Mission Statement. 7 February
2017. <>.

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