Company Research Harley Davidson

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Company Research: Harley Davidson

Whenever this company comes up, everyone in America recognize the branding, the

messaging and the quality to expect. Harley Davidson is America legendary bike production and

customization company. It features an incredible theme of open road freedom, fun rides and high

sophistication. This paper answers a few questions about the firm nitty-gritties including service,

mission, vision, and my general interest in it.

Question 1

The reason I want to be a part of the company is how it sell its brand. The firm

personality stipulates it as a bold, courageous and rebellious motorcycle company. The company

has attained iconic status and almost inspired a cult like following. I want to have a career in a

company that has found itself in that they know who their customers are, what they want and

how to create what they want. I feel like Harley Davidson offers the best chance for a career

growth due to its principles that encourages confidence and freedom.

Question 2

Harley Davidson has main products are touring and cruiser motorcycle. Nonetheless, the

company also sells motorbike spare parts and products while also licensing its brand name for

motor clothes, gears and dealers in motorbike services.

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Question 3

Harley Davidson has very detailed mission and vision statements. The firm vision is

focused on creating beneficial relationships with key stakeholders while especially consumers

and employees (Thompson). Its mission statement is focused on fulfilling riders dreams for

unique experiences, expanding its line of products and created more branded items (Thompson).

Question 4

Despite being an iconic firm, Harley Davidson faces stiff competition from a few

globally recognized brands. The top competitors are Victory Motorcycle, Yamaha Corporation,

Honda Motor Company, and Kawasaki Heavy Industries Motorcycle (Harley Davidson).

Question 5

To be as big as Harley Davidson, then there must be great leaders. I currently do not

know one working there, but, If I were to reach someone, it would be the manager leading

innovation at the company. This is because I think the future of the business is in innovation and

would love to be a part of it.

Question 6

Two things that makes Harley Davidson interesting to me revolves around the firm

competitive advantages. First, the firm has very rich designs and innovative ideas as reflected by

their heavyweight motorbikes. Secondly, the firm is American and inspires an American feeling

of patriotism, freedom and fun. These factors would make it interesting to work there because

they are centered on creativity. I also like companies born and operated in USA because am

patriotic.

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Question 7

One good article about the company was posted on Bloomberg on July 30

this year. It

talks about Harley Davidson planning electric motorcycles (Gardner). This article shows why the

company will continue to grow its creativity in product creation. This is the future and the

company can be the global leader in production of electric motorbikes.

Question 8

If I had an opportunity to meet someone, I would ask about career growth at Harley

Davidson. I would be interested in knowing how the company invests in continuous employee

development whether on a personal or professional level. I believe growth is key in life. As such,

I have to be in a company that believes in continuous pursuit of intellectual, professional and

personal growth.

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Works Cited

Gardner, Sarah. Harley-Davidson Plans Line of Electric Motorcycles. 30 July 2018.

<https://www.bloomberg.com/news/articles/2018-07-30/harley-plans-line-of-electric-

bikes-that-whir-rather-than-roar>.

Harley Davidson. COMPETITIVE ANALYSIS. 12 December 2017.

<https://harleydavidsoncom322.weebly.com/competitive-analysis.html>.

Thompson, Andrew. Harley-Davidson’s Vision Statement & Mission Statement. 7 February

2017. <http://panmore.com/harley-davidson-vision-statement-mission-statement>.

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