The Cloud and IT Systems 3
satisfaction leads the development of trust by the customers to the service providers. Ultimately,
the reputation will be developed, and everyone will seek for similar services. The market
structure is an essential social issue in computing and IT world. The service providers require to
set up the market in a customer friendly manner. The customer is the king and will always seek
for the services that favor the wants and demands. A sophisticated market structure for the
computing and IT will keep the customers away (Parameswaran, & Whinston 2007, p. 339).
The social issues serve in strengthening the relationship between the involved parties.
They deal with human aspect and the ways of establishing a healthy business relationship. The
effects of the social network to the human beings, the creation of trust and reputation,
establishment of a friendly market structure, and the monitoring of the customer satisfaction play
a vital role in developing the social fabric between the customer and the computing service
provider. A healthy relationship leads to the ease in the development of computing and IT
services.
Ethical issues
According to Singer & Vinson (2002, p. 1172), some relevant ethical issues in clouding
includes; the right to disclosure, the competence, right to discontinue the contract, and the
voluntariness. When dealing with the cloud and IT services, the concept of disclosure and
confidentiality is unavoidable. It is prudent to determine the person to whom certain information
will be revealed to. Some information is very private and requires limited access. The ethics
allow stipulating the level of confidentiality to certain computing information. The right to
terminate the contract needs to be handled with the utmost respect. Ethics do not allow a service
provider to discontinue the contract without issuing a proper ultimatum to the client. The terms