Some people have argued that it’s the authors and publisher lack of creativity in
marketing and distribution which has birthed the need for online retailers that is now dominating
This is a market constraint depicted on the side of publishers and authors, and it’s apparent that
Amazon has seized this opportunity.
Perhaps, the government should bring a suit to protect the authors and publishers from
exploitation by Amazon and investigate Amazon’s monopoly practices.The European
Commission and the Department of Justice had launched a probe following the provocation of
authors to allow them to set prices themselves rather than letting Amazon.
It can be good for consumers if suppliers price their products as they wish rather than
giving a distributor free rein to do so.Minimum prices deals helped to erode Amazon’s initial
dominance in e-readers by encouraging competition from B&N and others.
There is an option to allow some publishers to set e-book prices above the level Amazon
caps it, that is fine if and only if they do not collude to fix prices.A conglomerate dubbed Author
United had sought the help of the federal government to regulate Amazon for what they call a
monopoly on the book selling the business.
Several complaints put forward by Author united against Amazon painted a true picture
of a monopolist, and they included the following; the company controls 75 percent of online
physical sales,65 percent of e-books sales, and 40 percent of new book sales, along with an
enormous 85 percent interest in self-published e-books, the company mounts a lot of pressure on
publishers by threatening to block sales, the company has engaged in content control based on
the relationships with the publisher, status of the author, or even political leanings,the company
uses its marketing power to direct readers to its own books, which disadvantage others, and