Content Print SCM Case Analysis

Running head: CONTENT PRINT SCM CASE ANALYSIS 1

Content Print SCM Case Analysis:

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Institution

CONTENT PRINT SCM CASE ANALYSIS 2

Content Print SCM Case Analysis

Describe the company's information management system.

Amazon has created a consistent and cohesive system for users to interface within the

same way no matter what product they are purchasing. “The entry in the framework is the

comparative and the client encounter is the same. This breeds recognition and solace for clients,

this, therefore, allows less anxiety as they explore new areas of the site.” (Rosenberg 2014).

Amazon has created this standard across all of the products they sell. Furthermore, they have

pushed this standard upward to their mainline producers. These producers submit their products,

product description, and specs in the way that Amazon desires in order for these products to be

eligible to be sold on the Amazon site. Amazon’s entire IMS is about consistency and clarity of

all products.

Does its IMS give the company a competitive advantage over their competition?

Users who wish to purchase a baseball can search Amazon for the term “baseball,”

because of the consistency in the product descriptions and the way the products are presented on

the site, a customer can easily compare two of the products that appear and choose which one

they would like to purchase. When the specs and descriptions are written in the same fashion,

there is no decoding when trying to compare two similar products. This has given Amazon the

competitive edge time and time again because other sellers allow the producers of the baseballs

to write their descriptions and specs in their format, which in turn leads to the consumer

decoding this information on their own. Amazon has eliminated this issue.

Secondly, because Amazon not only ships from its warehouses in one business day but

also ships from secondary producers in their shipping times, Amazon monitors the purchases for

CONTENT PRINT SCM CASE ANALYSIS 3

the most popular products to bring into their warehouses in order to ensure that customers can

receive those products in the shortest amount time. Again, keeping the customers the most

satisfied.

How does the IMS help coordinate between supply chain partners?

The IMS helps coordinate between supply chain partners because it offers a consistent

format in which the supply chain partners can exhibit their products via the Amazon website.

This provides consistency for not only the consumer that is attempting to make the purchases on

Amazon, but also for the producers that are members of the supply chain. In providing this

consistent format in which to exhibit products on the website, a producer can use this format

when developing new products or updating current products to be sold in the future on the site.

Having the consistent form also allows the producer to preplan the way a product will be

marketed on the website in which it will be sold.

Explain how the IMS helps to monitor orders and inventory levels and satisfy customers.

Amazon has a very personalized IMS. Each customer, whether they have registered with

the site or not, is being tracked and monitored while they are on the site. Quickly, Amazon

creates a profile for that customer and begins to develop a plan to place more products in their

line of site that will entice them to buy. This creates a system, where by monitoring the customer

they are presented with more and more items that they are likely to buy. This creates less stress

in finding items that meet their needs since related items will only be one click away. This, in

turn, increases the customer’s level of satisfaction.

As for inventory levels, without an IMS there would not be anything to monitor what the

customers are using and purchasing. An IMS develops data regarding customer interest as well

CONTENT PRINT SCM CASE ANALYSIS 4

as customer purchases which is important to inventory levels. If there is a great deal of interest,

then a large wave of buying, it is likely that inventory can be depleted. If inventory is depleted,

many customers will buy the product from another supplier. IMS helps prevent this loss of

business.

Explain why managing information is equally or more important to the company than

moving products.

If a company does not properly manage their information they will lose customers

interest in their products. The information can range from purchases to feedback. If a great deal

of poor feedback is being reported, then there is a great deal of unsatisfied customers. If a

company is not managing this information, after too many unsatisfying experiences, customers

will move on to other providers for the products that they are searching for. Secondly, a

company must manage the information of the purchases that are being made. If they fail to

properly manage this information a variety of consequences will ensue. First off, they will have

huge overages and underage due to improper inventory control. A company must accurately

estimate how popular a product is going to be before release and adequately stock that product to

meet the demand of the consumer. The only way this can be done is by reviewing previous

information and market research of like products. Next, they must manage the trend of the

purchases being made and adjust prices accordingly. If products are being bought at a rate that is

too high, they must increase the prices to ensure they are making the most profit possible on the

product, the opposites is needed if the product is priced too high and no purchases are being

made. This can only be done with proper information monitoring regarding the purchases and

prices of the units being sold.

CONTENT PRINT SCM CASE ANALYSIS 5

References

America, N. 1. (n.d.). Fit for the Holidays: Amazon Is Shaping Up and Shipping Out. Retrieved

February 16, 2017, from http://knowledge.wharton.upenn.edu/article/fit-for-the-holidays-

amazon-is-shaping-up-and-shipping-out/

Blanchard, D. (2010). Supply chain management best practices (2nd ed.). Hoboken, NJ: Wiley.

The Knowledge Management Genius of Amazon.com by Marc Rosenberg. (n.d.). Retrieved

February 17, 2017, from https://www.learningsolutionsmag.com/articles/1480/the-

knowledge-management-genius-of-amazoncom

Smoke, A. (n.d.). More than you want to know about wal-marts technology strategy part 1.

Retrieved from https://anthonysmoak.com/2016/07/21/more-than-you-want-to-know-

about-wal-marts-technology-strategy-part-1/

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