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Task 1

Customer Behavior

Introductions

Customer behavior involves the study of people, associations, and the process they consider in

selecting, securing, using as well as discarding their products and services. Consumer

performance is also associated with cultural as well as marketing benefits of buying as well as

selling products. Product usage is the most considerable interest in marketer since; it influences

how a product should be increased for consumption. With the customer performance in the

market, buyers are placed psychologically into a position of how to think, feel, and reason as

well as acts of selecting alternative products. The market, therefore, is obliged in creating a

suitable environment for the customers, to influence their behaviors. Every business success

depends on the customer’s behavior which, the marketers adapt to improve their marketing

strategies effectively to reach consumers. The organization generates buying phases for their

clients which, are broken down into stages; Interest, attentiveness as well as procure. The

sections are essential because they aid in understanding the consumer’s need on each cycle with

ease (Piercy and Lane, 2009).

Customer awareness is a situation where clients learn of the producing company and, the first

impression they get. The organization marketing, as well as the publicity team mainly focuses on

alertness, by generating a sense of brand consciousness that allows the company to promote

itself. Before buying whatever the business if offering the consumer must be interested in its

product thereby; it has to inform in details how it improves client’s needs (Moore and Pareek,

2009). The customer’s interest is created where a business sells their products with offers as well

as promotions. The final stage of customer performance is a purchase which includes the actual

buying of substances as well as services. The investment is the situation that differentiates

customers from the interest phase to the desire of consumers. With this aspect, the market

understands that clients are not only interested in what they offer, but have given a direct

indication that they want to purchase it. Through the consumer purchase, the market creates an

opportunity to seal the deal with its clients. The core success of an organization lies in customer

behavior thereby; it is essential for markets to understand their buying behavior. Understanding

consumer behavior and dealing with it is the only possible way to reaching as well as connecting

with them (Loudon and Della, 2013.)

Customer behavior not only aids in understanding the past, but also predicting the future. The

performances are also essential for students deciding on what college to attend notably, based on

where they want to live. Personal preference is a significant consideration to students before

deciding on what college to join because their behavior must be influenced by dislikes, priorities,

morals as well as values. An Individual viewpoint can be a central manipulating factor since they

pertain a consumer’s style plus fun. The advertisement is crucial since it influences the aspect of

creating a private buyer's likes and dislikes thus; exerting greater pleasure on the final decision

(Yoell and Behavior Research Institute, 2017).

Marketing Framework

A student behavior while probably selecting a school must be reflected in the needs, for them to

make right decisions. However, the condition in which the student earns a choice generates

emotional involvement. The relation with the institution is profoundly influenced by social

pressure thereby; one should be more self- conscious while making the decision (Ramesh, 2009).

Just like consumer behavior, the college admission process is around years in the recent days

whereby; individuals are influenced by groups. Pressure by a group of performance in marketing

that seems to affect the consumer’s decision. The first confusing members of the client’s choice

are family members while others involve neighbors and acquaintances who might generate

higher pressure. In consumer behavior marketing, there must be the involvement of interaction

with individuals, thinking, feeling as well as actions. It is, therefore, the obligation of marketers

to understand the value of their products plus brand to clients. There must be strategies used by

the organization on elaborating what their preferred consumers must do to get the attraction for

purchase. The market, therefore, is obliged in creating a suitable environment for the customers,

to influence their behaviors (Kardes, Cline and Cronley, 2011).

An impulse purchase is one concept that encourages consumer behavior whereby clients make

decisions on items with little or no thought of planning involvement. The perception engenders a

science which places a crucial role in the marketing sector for its success (Loudon & Della,

2013.) A creative expression is created in the consumer’s mind thus, easily extends the thought

imagination over a product and captures the eye. Impulse buying acts as the advertising stimuli

which are placed to lure the consumer’s promotions. However, impulse buying affects the

consumer’s performance in a given environment. Thus, marketers, as well as organizational

owners must understand the surrounding of their target customers. Involvement of clients in

business is pressured by various external sources as well as agencies (Loudon and Della, 2013.)

Customer performance is profoundly influenced by culture because people’s tradition decides on

the way as well as the manner in which they behave. Religion as the value of an individual has

the impact on product purchase decision. Every person differs from sets of habits, beliefs as well

as activities, which developed from family status as well as the background. Culture influence on

client’s performances, insightful thus; it should be understood to avoid the product fail into

another competitive market. Buyers are faced with purchase decisions nearly every day though;

not all end result treatment are similar. In consideration of a situation where students are making

decisions on what school to join, they find some arrangements delicate as compared to others

thereby; more effort is required from them. Consumers face various types of buying decisions;

minor new buying, core new purchasing, major and minor re-purchase. The less new purchase is

a new product in the eyes of consumers but, not vital to them thus; shopping is regardless of

financial status. Minor re-purchase is a situation where the client keeps buying a similar product

without considering others as options. On the hand is the core new buying, it is a condition

where the product is of much importance to the buyers, but they have little experience in it thus;

lacks confidence in it. Major re-purchase as the situation whereby; the consumer’s decision

matters since they had a previous experience with the product. However, it is essential for the

marketers to understand how their clients treat the decisions they make on buying (Ramesh,

2009).

Conclusion

In conclusion, a student searching as well as deciding on the best school, the phases are

applicable since they aid in understanding how different institutions varies. However, the

conclusion opts for generating the best because some administration might face a similar

situation at the same time. The consumer performance concept is readily identified with the

consideration of the types of purchase in the market which are; low, medium as well as high. It is

genuine in marketing that, depending on the customer’s experience and skills; most of them can

make decisions while few must get involved in information before buying. However, the

student’s chosen pretend business probably generates a thought of the need from a dozen of

organizations. Some products do not require data for purchase instead; buyers find themselves in

the process of procurement depending on their needs.

Consumers are involved in a process that responds to their performance, especially when they

decide on the down buying process. The routine causes the consumer purchase items depending

on the information they had gathered in the past. A creative expression is created in the

consumer’s mind thus, easily extends the thought imagination over a product and captures the

eye (Piercy and Lane, 2009). Impulse buying acts as the advertising stimuli which are placed to

lure the consumer’s promotions. However, impulse buying affects the consumer’s performance

in a given environment. Thus, marketers, as well as organizational owners must understand the

surrounding of their target customers. However, every business success depends on the

customer’s behavior which, the marketers adapt to improve their marketing strategies effectively

to reach consumers. The organization generates buying phases for their clients which, are broken

down into stages; Interest, attentiveness as well as procure (Moore and Pareek, 2009).

References

Kardes, F.R., Cline, T.W. and Cronley, M.L. (2011) Consumer behavior science and practice

International edition.

Loudon, D.L. and Della Bitta, A.J. (1984) Consumer behavior: Concepts and applications. McGraw-

Hill Companies.

Moore, K. and Pareek, N. (2009) Marketing: the basics. Routledge.

Piercy, N.F. and Lane, N. (2009) Strategic customer management: Strategizing the sales

organization. OUP Oxford.

Kumar, S.R. (2009) Consumer behavior and branding: concepts, readings and cases-the Indian

context. Pearson Education India.

Yoell, W. A., and Behavior Research Institute (2017) a science of advertising [through an

analysis of total consumer behavior and experience]: How you can know your advertising

concept will arouse consumers. Peekskill, NY: Behavior Research Institute

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