Digital Media Strategy And Final Report

Running Head: DEGITAL MEDIA STRATEGY AND FINAL REPORT 1

Digital Media Strategy and Final Report

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DEGITAL MEDIA STRATEGY AND FINAL REPORT 2

Digital Media Strategy and Final Report

This is a final report concerning the digital media strategy which is an overview of the

course studied. It involves stating the steps in digital media strategy, challenges and

interesting facts that have learned in the study. In this project have been able to learn a

number of things which have been of great help and will help me advance in my future career

as the skills are applicable in real life. The skills I learned are a great asset as it is something

that I will continue to develop as long as I keep working on different projects and ideas. For

example the creation of 3D images was one of the skills that can be applied in various fields

in our day to day life. This skill can be applied by industries and producers in advertising

their products to consumers. Through creation of attractive images to clients I can earn an

extra income. Some of the 3D images I created as part of my project were of my great

inspiration as they could be used by designers and architects to construct real life buildings

and other structures. Throughout the study I learned a number of skills and new ideas.

Again in the project I learned how to create websites by my own a great tool which is

important as a form of communication. Websites can also be used as a form employment as

most businesses have gone digital and prefer the use the digital forms of communication. A

website can be governmental website, non-profit organizations, personal or a commercial

website. A website can serve a number of purposes as websites are various types search as

static website, dynamic website, and multimedia and interactive media websites. Based on

the various types a website serves a number of needs search as marketing, channel of

communication for firms, collecting data and storing information for the users.

My great interest was based on 3D images whereby i created images of buildings which

have always been of great interest (Remondino, 2006). Just as most people are interested on

beautiful buildings so am I hence once provided with the opportunity to create 3D images of

my interest I opted to create images of buildings? The images I created are highlighted below.

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Why the contend I created was inspirational

I was greatly inspired to create pictures of buildings since decent house structures have

been my great inspiration I like well-designed houses as they are attractive and are good to

live in and everyone would comment on any well-constructed building. Again, have always

had a great interest on architecture and designing this becoming my greatest inspiration

towards creation of images of buildings using the tinker cad. Drawings of beautiful houses

have always attracted me and so have they attracted many other people hence having learned

how to create 3D images this was my first interest. This images would also be important as

they can be an alternative source of income as can sale them to designers who can later

implement the images into reality.

On the other hand I was able to create websites which is an important tool which in the

digital world as it can be used as a platform of communication. Websites are relevant in the

field if communication as they serve as the data bases for actions. While creating a websites i

was motivated my great interest on computer interactions as it’s always fun and interesting to

be online doing something constructive on the web. Have always liked to motivate people all

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over the world therefore I took the opportunity to create a personal website that i developed

to suit my need to motivate people. I therefore putting motivational stories on the website and

send the links to different people and also shared it on my social media channels where I

could make the website known to many. On the website I also created a live chat where I

could directly respond to people who need to be encouraged more. This helped me achieve a

desire that I have always hence this project made my dream come true.

Steps in creating 3D images

Creating 3D images does not involve many steps as it is a simple procedure made to depict

the right and left eye perspective. The tools involved in making 3D images include a digital

camera, photo editing software and 3D glasses. The steps are discussed below;

Take two photos.

One needs to have two photo of the image he wants to create the procedure involves

layering the two images.

Open both images in photo editing software.

A photo editing software is needed to edit the image. The most recommended software is

that which can allow colour and layer editing. An example of search software is Photoshop.

Open the photos on the photo editing software and open them in different windows (El-

Hakim and Godin, 2004).

Copy one image.

Select one of the images then copy using the Ctrl +C and close the window.

Paste your image in the other window.

Proceed to the next window with the other image and paste the image on the other.

Convert the background to a layer.

The image you paste serves as layer while the one pasted on serves as the background.

Double click on the background image and name it so that you can remember which image it

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is and then press ok to convert it into a layer (El-Hakim and Godin, 2004). Similarly you can

rename the other image by double clicking and name it differently for identification purpose.

Disable the left image’s red channel.

In this step you need to Double-click on the image and B,G and R boxes under the layer

style boxes Find the boxes labeled R, G and B under the layer style box. Select the R box

only and when the check mark disappears the image retains only blue and green colours (El-

Hakim and Godin, 2004).

Disable the undesired colour channels.

Double click on the image and click on the colour boxes you need to remove from the

image. Remove the check marks to remove search colours.

Move one of the pictures.

You may need to alter the situating of the layers to accomplish the coveted impact. The

move apparatus is in the upper left corner of Photoshop's left toolbar or in the tool stash menu

in GIMP. Utilize it to drag the correct layer towards the left one (Remondino, 2006)

Adjust the pictures over a point of convergence.

Pick a point you can concentrate on close to the focal point of the picture, for example, the

edge of the land to one side of the dock in the picture above (El-Hakim and Godin, 2004).

Move the correct picture towards the left one until the point that the real estate parcel in the

two pictures cover. You'll just observe one picture now.

Obstacles faced

On this world nothing comes easy hence I faced a number of challenges while coming up

with my project. I had to learn new skills which I would which had not thought would have

helped me before. Skills that I had to learn search as website creation and steps involved in

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creating 3D images are difficult to master hence required commitment and concentration so

as to be able to come up with the project

I had also to spend much time on my computer trying to perfect my work. Putting into

consideration that I had other activities to undertake balancing my day hours to accommodate

all I needed to achieve for the day was a great challenge. I would also take a long time to

create a single image during my first attempts therefore getting exhausted and a feeling of

discouragement for doing little over a long period. Working on a busy schedule is always

tiresome and exhausting hence it was not easy all through.

Again some software’s needed to be installed into my computer so as to come up with a

good project as some things could not be created using the basic software’s of a normal

computer. I therefore had to find a software engineer to develop and install the required

software’s

Another obstacle I faced is that of creating unique images and websites. To achieve my

desire of invasion had to find an idea of something that has not been done before or develop

that which has been. Coming up with the idea was a great challenge as almost everything has

been done before hence it took me long to develop the idea.

If you would like to commercialise your images/objects/website, where would you

place them?

To commercialise my images simply means making them available for trading or for sale.

Commercialising images, objects and websites is one of the simplest exercises as search

creation speak much for themselves hence no need to convince potential customers to

purchase them but just go by those who are convinced. These images can be placed on social

media platforms search as Facebook, Twitter, Instagram and Pinterest where people can view

the images and pick that which is of great interest to them.

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If you would like to create a social media presence for your project's online identity,

what social networks would be the right outlets?

A number of social media outlets can be made use of search as Facebook, Instagram,

Google +, twitter, promotional emails, Pinterest and LinkedIn. To market my projects I will

make use of a number of social media that can increase awareness on my project. The social

media I would make use of are discussed below.

Facebook

Facebook being one of the worlds used social media network would be a right outlet for

me make use of. Due to its high number of users I would be able to reach a great number of

people thus creating awareness to a great population. This media would serve a great purpose

as it’s a global social media therefore reaching people globally (Heymann, 2012). I would

upload my project creations on a page and give a wide range of individuals to view the

images and other works of my project.

Google +

This is another globally used social media. It involves sharing web pages and images with

friends. Sharing the images created during the project would increase awareness as friends

would share with their friends and make known to them how my work as is important. On

Google + videos can also be shared on how search images can be created hence people would

also try making other different images that would be of great importance to them. Through

this media platform therefore I reach majority of individuals. As communication in media

involves reaching as many people as possible in the world this would act as an important

outlet.

Instagram

This is an important social media platform for marketing as it mainly makes

communication through the use of images and videos therefore one of the best outlets for my

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project. This would act as a centre for exposing all my works including those on progress.

Through the use of images and videos people would easily be lured into my work therefore

winning their trust and would in a way become there designer for various structures and

objects. Since media communication involves frequent updates and use of new skills i would

use this platform to expose my current works and recent developments.

Promotional emails

Through the use of emails aimed to promote my projects to a majority of friends and

emails that I can easily access would be a great tool. Promotional emails are much convincing

and can easily redirects clients to any websites as many people have trusted use of email as a

means of communication for genuine and important information (Heymann, 2012). Emails

are currently been used by people at all age brackets hence are an important tool to meet need

of different age bracket.

Twitter

Making use of twitter is important as I would get people’s reactions on my projects and

areas that need to be improved. People often use this media to react to situations hence

uploading my creations on this media I would get a reaction on my progress on various

projects and images that I design (Heymann, 2012). Putting into consideration majority

recommendations I would improve on my creation and even receive more ideas from other

people interested on my projects and designs.

This media makes use of images as a marketing tool. I would make use of this media to

show my different variations on my images and designs. Variations would win a great

number of people based on what I can create and they would become my clients especially by

designers.

DEGITAL MEDIA STRATEGY AND FINAL REPORT

Once you have identified what other actions might amplify your project's reach,

what would be the next steps of content creation?

After identifying other actions that would amplify my project reach my next step of

content creation would be to commercialise my images and embark on producing more and

more images that capture public attention hence making higher sales thereby boosting my

creations. I would also create images that condemn vices in the society and put them on

billboards. This would help fight some vices search as drug abuse and corruption hence

advocating for uprightness in society something that will encourage me to work more and

more to serve the society.

A digital strategy for amplifying the reach of digital content always requires the

production of more digital content. How would that be different from the content you

have just created?

I would create a variety of images with different variations hence increasing validity on

the images available. This will increase the images available on my display therefore will

produce more and more images. I will embark on large scale production so as to meet the

demands of the market available.

References

DEGITAL MEDIA STRATEGY AND FINAL REPORT

El-Hakim, S.F., Beraldin, J.A., Picard, M. and Godin, G., 2004. Detailed 3D reconstruction

of large-scale heritage sites with integrated techniques. IEEE Computer Graphics and

Applications, 24(3), pp.21-29.

Heymann-Reder, D., 2012. Social Media Marketing. Addison-Wesley Verlag.

Iddan, G.J. and Yahav, G., 2001, January. 3D imaging in the studio (and elsewhere...). In

Proc. SPIE (Vol. 4298, No. 1, pp. 48-55).

Remondino, F. and El‐Hakim, S., 2006. Image‐based 3D modelling: A review. The

Photogrammetric Record, 21(115).

Staub-French, S., Fischer, M., Kunz, J., Paulson, B. and Ishii, K., 2002. An ontology for

relating features of building product models with construction activities to support

cost estimating. Center for Integrated Facility Engineering Working Paper.

Tuten, T.L. and Solomon, M.R., 2014. Social media marketing. Sage.

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