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Direct mail is an analogue means of advertising that is done on paper, while digital
marketing is purely done through computers. Over the years, most people have opted for digital
marketing over direct mail. Nonetheless, statistics show that direct mails are more efficient as
compared to digital mails.
Recipients prefer direct mails to digital mails. Direct mails do not require as much effort
as digital mails do.
Additionally, direct mails are more personal than digital mails; thus, they
make the recipient to feel valued, and that intrigues a positive response.
Moreover, research
shows that “people love paper,” and so, a direct mail would be more appealing to affluent
households as compared to digital mails.
Indeed, mails are more appealing to the audience as
compared to digital mails.
Still, people rarely snub direct mails. Research shows that 80-90% of direct mails get
opened, while only 20-30% of emails are opened.
Further, it is approximated that only 45% of
recipients open their emails immediately they receive them, while close to 80% of recipients
open direct mails immediately they receive them.
That implies that, potentially, 55% of
consumers are likely to forget to read their emails, while only 20% are likely forget to read their
Gabrielle Liner. “4 Facts about Direct Mail that will Surprise You.” The Daniels Group (n.d.), n.p. Retrieved from
https://www.groupdaniels.com/4-facts-direct-mail-will-surprise/
Erik Laracuente. “The Ultimate List of Direct Mail Facts & Statistics.” Resource for Solutions (2016), n.p.
Retrieved from https://www.resourceforsolutions.com/ultimate-list-direct-mail-facts-statistics/
Nilda Cerna. “45 Facts You Should Know About Direct Mail.” Romax (2017), n.p. Retrieved from
https://romax.co.uk/blog/45-facts-direct-mail/
