DSS - WEB ANALYTICS 2
Executive dashboards are rapidly becoming the new trend in the corporate society with
every elite organization rushing to get their hands on this essential tool. An executive dashboard
is defined as a visual representation that provides executives with fast and simplified ways to
monitor their companies’ performances in actual-time. An excellent dashboard pulls information
from the entire enterprise and develops reports and metrics that are easily accessible at a glance.
As such, and effective executive dashboard program is designed to capture the mindset of a
viewer within microseconds and spam decision makers’ minds with data for sustainable
competitive advantages. My intent for writing this essay is to illustrate how to build an effective
executive dashboard program with a high-end focus on the Trinity mindset.
An active executive dashboard balances a few critical aspects and qualities. These aspects
include; ensuring that the program supports decision-making processes and enables users to
access, sift, and analyze huge chunks of data (Kaushik, 2010). As such, this ensures that users
compile information that can be useful in solving critical issues due to enhanced decisions.
According to Bremser and Wagner (2013), the developer should focus on the primary objectives
of the organization to ensure that only relevant information is displayed. As such, the developer
should consider why the dashboard is needed to enable him or her to customize a useful program
that will meet the demands of the respective organization. Besides, the dash must contain
enhanced visual techniques for quicker engagements with the guests. For instance, the optical
techniques might include the utilization of buttons, dials, graphs and charts, attractive colors, and
strategic positioning of data on the screen to capture the guests’ attention.
There are steps to follow when establishing an effective program. As such, it is essential
to understand the targeted group before embarking on the building and designing phase to ensure
a useful and actionable executive dashboard (Ledford, Teixeira & Tyler, 2009). First, a pane