E-Business And Information Systems

E-BUSINESS AND INFORMATION SYSTEMS 1

E-Business and Information Systems

Student’s Name

Course

Professor’s Name

University

City

Date

E-BUSINESS AND INFORMATION SYSTEMS 2

Table of Contents

Letter of Transmittal ........................................................................................................... 4

Introduction ......................................................................................................................... 5

Executive summary ............................................................................................................. 6

Mobile Business and E-business ......................................................................................... 7

Characteristics of Business / Web 2.0 ................................................................................. 7

E-business models ............................................................................................................... 8

Measuring the success....................................................................................................... 10

M-business ........................................................................................................................ 10

Software, hardware, and networking infrastructure .......................................................... 11

Computer software requirements ...................................................................................... 11

Computer hardware needs................................................................................................. 12

Networking and communications ..................................................................................... 17

Business intelligence ......................................................................................................... 17

Data Mining ...................................................................................................................... 18

Collaborating systems ....................................................................................................... 20

Benefits of a collaboration system .................................................................................... 20

Benefits of External collaboration .................................................................................... 21

Structured and unstructured collaboration categories. ...................................................... 21

Knowledge Management System ..................................................................................... 22

Advantages of Content Management System ................................................................... 22

A content management system (CMS) is an application software used in creation and

management of digital content. Content Management System has a number of benefits for

businesses. The system is has simple functions for non-technically minded. The system makes

it easier to manage roles and publishing permissions for multiple users. A decent CMS helps

in integrating planned content with marketing plan for everyone to know what is happening.

With a CMS, one can make maintenance changes, update the software and add functionality

without infringing the site. CMS makes it easy when one is making design changes in

administrative dashboard which gives site a reliable appearance which is great for branding. In

addition, the greatest advantage is that with the CMS, one is in control having an ability to

assign roles and tasks as well as to check progress at any time. ............................................... 22

Drupal Content Management Software ............................................................................ 23

Social media ...................................................................................................................... 23

Policies in social media ..................................................................................................... 25

E-BUSINESS AND INFORMATION SYSTEMS 3

Conclusion and Recommendation .................................................................................... 26

Conclusion ........................................................................................................................ 26

Recommendation .............................................................................................................. 26

References ......................................................................................................................... 27

Appendix ........................................................................................................................... 29

E-BUSINESS AND INFORMATION SYSTEMS 4

Letter of Transmittal

Kinkajou

Technologies,

Email: [email protected],

Date 09/06/2016

Dr. Dorothy “Dodo” Little, Manager,

All Creatures Great and Small,

Shop 1, 10 Capybaras Boulevard, Toowoomba,

[email protected].

Dear Madam,

The report below describes comprehensively business operations the help streamline

performance. Various parts are tackled which are imperative in fostering business performance

entail the following:

 To outline the benefits that are related with collaborative system in business. Collaborative

systems help in structuring and setting a background for innovation, creativity and

communication forming an important aspect in business consideration.

 To concisely describe networking hardware and software in specific categories .Business

calls for arrangements to accommodate expansion due to increased workforce and the

nature of the work.

 To identify various methods of enabling a business to perform effectively online

 To explore all the issues of concern that must be incorporated in social media.

E-BUSINESS AND INFORMATION SYSTEMS 5

 To describe the importance of business intelligence both to the business in relation to the

current market and business performance

Recommendation at the end of the research gives some of the best perceived methods

for boosting the business based on vast research. The conclusion part gives an overview of the

entire report giving only the most crucial areas of the report. We highly appreciate for the

exposure in developing the report and are available for any consultation. The preparation has

ensured all the unnecessary material is sieved to secure success for the business ambitions.

Introduction

Scalability is a dream for every business as it leads to increased profits and reputation.

Nevertheless, it calls for adequate preparation to surmount all the challenges and always

confront business transformation or expansion. Online business enables a business to cover a

wide area due to increased use of website to source information concerning a particular

product. Due to increased completion a business need to anchor strongly in information

technology which comprise of business intelligence, social media and collaborative system,

networking infrastructure, Software and Hardware. Ample research has been conducted

through use of online articles and books to come up with a conclusion that is help in propelling

a firm to a great height.

The research by a small extend was confronted by various limitations during collection

and analysis of information. Extra time had to be negotiated due to busy schedule. In addition,

many organizations only withdrew key information to the fear of competitor to imitate their

E-BUSINESS AND INFORMATION SYSTEMS 6

competitive strategies. Due to a passionate desire to provide fine details extensive research had

to be takes, which was energy consuming.

The report mainly focusses on how to improve performance online, diversify and

stabilize in the market despite stiff completions. Online business has be adopted by giant

companies that are able to devote enormous resources in improving their websites, discovering

trend and using systems that are highly yield. For a business to blossom to match with giant

business all aspects relating to operation system, business intelligence, collaborative system

and social media must be put in order.

Executive summary

The reports describe mobile business and e-business in a concise manner. Specify areas

discussed comprise of the advantage of e-business and e-commerce tools best suited for the

customers. Important considerations to make during expansion of the business such as proper

networking infrastructure, Software and Hardware have been discussed. The report details how

the new system offers various opportunities such as data mining in business intelligence. It

explains how to apply business intelligence, to counter attack competition from knowledge

obtained in data mining and the best tools for data mining.

Collaboration system has been explained on how they aid a business to beneficially

relate with its partners. In addition, the importance of content management system and various

issues to analyze before selecting the type of social media to use. Conclusion is provided at the

end of the reports and recommendations made.

E-BUSINESS AND INFORMATION SYSTEMS 7

Mobile Business and E-business

E-businesses use internet to integrate suppliers, traders and consumers. Customers are

able to view the most convenient prices and products to suite their need and have various

advantages. It has a wide coverage as goods can be sold overseas. It is cost effective in

marketing as a firms pays for the only adverts that are displayed and hence avoiding exorbitant.

It also enables a business to enjoy affiliate marketing increasing its popularity. E-business

facilitates better customer services and customer receives goods and services without leaving

their house. In addition, it eliminates the need for a middlepersons leading to increased profit.

E-business has various limitation. E-business requires substantial resources for

updating of websites, managing of computer systems, and employment of experienced

personnel and continuous training that consumes a large portion of company resources.

Component of e-business such as Enterprise Resource Planning and Electronic Data

Management are not preferred by most of firms due to rigorous procedure and high cost in

sourcing for experts who can perform the work efficiently (Laudon and Laudon 2010, p.451).

Internet currently experience high chances of fraud. When fraudsters impersonate a certain

company, they tarnish its reputation, as negative comments are vented on websites. The

company in long terms may lose some of the key customers due to increased suspicion.

Hackers also pose enormous threat to e-business. They are able to access and damage volumes

of essential information.

Characteristics of Business / Web 2.0

The definition and analysis of web 2.0 is key for the effective utilization of the web by the

business. This part identifies the various aspects of web 2.0 and the way the business should handle

the characteristics to establish an e-business (Chan 2013, p. 1). Web 2.0 allows for delivery of

E-BUSINESS AND INFORMATION SYSTEMS 8

services. The business should change to adapt to the delivery method supported by web 2.0. For

instance, packaged software may not be provided. Also, the users are considered to be important

for effective development and maintenance of web 2.0. The business should therefore involve

users for effective implementation and functioning over the web. Moreover, web 2.0 ensures easy

monitoring of the privacy of information and data sources. It is key for the business to have control

over the data source since they are difficult to replicate (Bharadwaj et al. 2013, p.72). Furthermore,

other features such as dispersion, user interfaces are key for ensuring user friendliness of the

business applications.

E-business models

E-business models in any company outlines the way operations are accomplished. Service

or product delivery is the key aspect of the that is considered when selecting a business model

(Stair et al. 2013, p.478). There exist several categories of e-business models, which the business

can utilize in its operations. Business-to-consumer (B2C) fits the online business expected to be

established. B2C model will enable the organization to advertise and sell its services and products

to the consumers directly over the website. Dr. Doro will select a unique identity or name that can

be used to attract and draw attention of the customers to the company’s services and merchandise.

The transaction fee and the service or product sales will enable the company to earn a revenue.

Some of the online companies that utilize B2C model are eBay and Amazon.inc. Face-to-face

interaction on implementation of this model is eliminated (Sharda 2013, p.49). The user or

consumer interacts with the system and requests for service delivery. B2C model is suitable

because user friendliness and customization is enhanced hence promoting user satisfaction.

Moreover, privacy is enhanced by enabling login of users to perform transactions.

E-BUSINESS AND INFORMATION SYSTEMS 9

Figure 1: Business-to-consumer model

E-commerce tools

Effective operation of the online business calls for the utilization of various e-commerce

tools. Communication is an important aspect of e-business because it enhances the understanding

between customers and the business. Internet connection is key for the access of the business

platforms to both the customer and the business. The business should establish cyber store which

will be utilized by its workers to facilitate the operations of the business (Bharadwaj et al. 2013,

p.72). Moreover, a tool such as ShopIntegrator will be needed to assist the business in marketing

its services and merchandise. The tool is user friendly and will include a management systems

which will help in managing the whole business. For instance, suppliers will be easily accessed

and customer satisfaction will be controlled using the tool. Also, CommerceHub is suitable for the

implementation in the business. The CommerceHub tool facilitate request fulfillment by

E-BUSINESS AND INFORMATION SYSTEMS 10

connecting suppliers with the retailers. It is therefore important to use the tool for maximum profit

realization and performance of the business (Sharda 2013, p.49). Furthermore, to monitor the

electronic store of the business, a Fishbowl tool needs to be used. Availability of services for

customer purchase and managing customer demands is achieving through this tool. Besides,

Zendesk enables the business to collect customer chats facilitating a streamlined system. In

summary, online businesses depend on diverse types of e-commerce tools, which influence their

performance and effectiveness.

Measuring the success

Success is the expectations of any business and must be measured in all extends. E-business

should measure its success frequently using various ways. Users or customers access the company

services through its website. The number of visits made to the website can be used to evaluate and

calculate the success of its operations. Frequent and large number of visitors to the website imply

that many people are interested or buying the company’s items and services. Optimization of the

company will be easy to evaluate through monitoring of the visits to the website. Moreover,

surveys and customer feedbacks are tools that can measure the effectiveness of the e-business.

Surveys indicating that customers retention is achieved implies success of the business. Feedbacks

from the customers or users can be used to understand the view of the business from user

perspective. Positive feedbacks indicate success and customer satisfaction while negative response

means that the e-business has failed. In summary, data is collected from various sections of the

business and analyzed during the evaluation of success.

M-business

The company can also utilize mobile business for the functioning of the business. Some of

the customers may not be accesses using the e-business. Mobile business has adverse benefits,

E-BUSINESS AND INFORMATION SYSTEMS 11

which can enhance the performance of the company. Some of the advantages of mobile business

include easy interaction, portability, intuitive and instant connection to networks. Expenditure is

cut for small businesses through the use of m-business because investment is minimized (Hofmann

& Klinkenberg 2013, p.68). Challenges are however accompanied with the use of m-business such

the need for mobile phones, security of devices or data and cultural differences. In summary,

mobile business can replace the e-business and fits small-scale organizations.

Software, hardware, and networking infrastructure

Computer software requirements

The online business demands for the selection of the necessary applications and programs

for effective functioning. Below is a description of the software needs. Database management is

necessary for the appropriate storage, manipulation, organization and update of organizational

data. The business should get a database management system for easy monitoring of transactions,

levels of inventory, consumers, and suppliers.

Operating system is needed since it is the platform where all other applications and

programs run from. Some of the operating systems are windows, Linux and Vista. It is important

to maintain updates and upgrades of the windows for high performance of the business systems.

Word processing involves applications and programs that help in editing and writing of

business documents such as emails, reports and letters. Data is captured and manipulated using

various programs such as Microsoft office suite.

Spreadsheets are used by businesses to develop financial statements, business plans, and

budgets which require mathematical calculations. The program makes it easy for complex

calculations to be done in a quick and accurate way. Desktop publishing, bookkeeping, and

E-BUSINESS AND INFORMATION SYSTEMS 12

accounting are similar programs that help in business calculations and tasks (Hofmann &

Klinkenberg 2013, p.68).

Software packages are a requirement of the online business. Integration of packages makes

it possible for businesses to acquire software according to their customization. The business should

therefore purchase software packages to ensure that they acquire the right programs based on their

needs.

Software

Quantity

Cost

Database management

system

1 for 50 computers

$ 50000

Antivirus

1 for 50 computers

$ 500

Operating system

1 for 50 computers

$ 10000

Office suite

1 for 50 computers

$ 1000

Total 61500 dollars

Figure 2: price of software components

Computer hardware needs

Computer hardware is essential for the installation of business software such as programs

and applications, which facilitate the functioning of the business. The main hardware requirements

include a keyboard, a monitor, a CPU, a hard drive, and printer. Moreover, other components such

as DVD drives, scanners, and modems are important for the functioning of the e-business.

Hardware requirements have been discussed below.

The CPU is a key component that influences the speed of the system operations or

processes. The processor controls all processes in the computer systems and the processing chip is

E-BUSINESS AND INFORMATION SYSTEMS 13

the key aspect. When selecting the CPU, the size of the RAM is essential because it provides

storage space for the running programs (Hofmann & Klinkenberg 2013, p.68).

Keyboard is another component that is used to key values in the computer for processing.

It is important to be keen when selecting a computer keyboard. Ergonomic keyboard are known to

be the best and fit for performing business operations. Input devices such as a mouse can replace

the keyboard.

Monitor varies in size and functionalities. It is important to understand the business needs

before buying a monitor. Quality of monitors matters a lot as they help in saving cost. Large

monitors enhance visibility and hence convenient for businesses. problems such as eyestrain can

be prevented by acquiring large monitors.

Hard drives are important for the storage and retrieval of business information (Sharda

2013, p.49). Critical information about the business and its customers is collected and stored in

hard drives. The sizes of hard drives vary which dictate the amount of data to be stored. External

hard drives help in storage of copies of information stored in the computer hard drive. They include

flash drives, CD-ROM and DVD.

E-BUSINESS AND INFORMATION SYSTEMS 14

Figure 3: Desktop computer

Printers are of different types such as laser and inkjet which vary in prices. Laser printers

are known to be expensive while inkjet printers are cheap. The cost of printers should not be the

only consideration when selecting a printer. The speed of printers is important as it determines the

time that will be wasted performing the printing. Different types of businesses require different

types of printers. The needs of an organization are paramount when purchasing a printer.

E-BUSINESS AND INFORMATION SYSTEMS 15

Figure 4: Printer

Wireless connection / Modem is an alternative devices that can be used to connect devices

to the internet. Communication is facilitate through sharing information over the network. Routers

can be alternative devices for connecting devices to the network. Wireless routers are preferred

because sharing of network is easily achieved.

E-BUSINESS AND INFORMATION SYSTEMS 16

Figure 5: Wireless router

Other hardware devices such as switches, mobile phones, scanners and other network

devices are important for the business setting.

Hardware

Quantity

Cost

Laptops

5 @ $4500 each

22500

Servers

2 @ $500 each

1000

Desktop comps

50 @ $500 each

25000

Internet connection

200 USD per month

200

Routers

4 @ $300 each

1200

Total = 49900

Australian Dollars

E-BUSINESS AND INFORMATION SYSTEMS 17

Networking and communications

Online business demand for internet connections for effective business functioning. Fiber-

optic cables should be used when developing network connections because they are faster and

convenient. Virtual Private Networks should be established since they are easy to control and

manage (Chan 2013, p. 1). The cost of maintenance and exposure to vulnerability should be

considered when developing network and communication channels. An open network architecture

suits this business because customers come from diverse locations.

Figure 6: Network infrastructure

Business intelligence

Business intelligence provides a base for concrete decision-making. It provides

answers to key business questions. One is able to peruse data concerning a company rapidly.

Trends are easy to monitor allowing quick and efficient monitoring. Business intelligence will

enable the company to align the strategies with activities conducted through the day. It prevents

wastage of time by departments on thigs that do not contribute to the final target on the

E-BUSINESS AND INFORMATION SYSTEMS 18

organization by streamlining the tasks undertaken. Software is used to detect any deviation

calling for accountability and correction to the desirable trend. Adequate information

concerning the target of any organization leads to dynamism among the employees and

increased value of the organization. All employees are transformed to decision makers and are

custodian of the direction taken by a given company.

Business intelligence eliminated times used in entry of data and manipulation. The

employees are not overworked in the transferring date from other sources and performing

tedious calculations. The managers of a firm are able to monitor preferences of customers and

behavior and a company is able to work to meet the satisfaction of its customers. Moreover,

business intelligence displayed essential information for reducing extra cost incurred by

business in areas such as advertising in a population that provides limited profit to the firm and

neglecting the core population.

Data Mining

Data mining entails analysis and the method of deriving new knowledge from a huge

database. They are currently applied by e-business in learning the trend of customers and the

preference of products. The information obtained is incorporated in the strategic management of a

given firm. Data mining boost competition by the following ways:

Data mining aids in affinity analysis. It gives an overview of the method the clients are

using to purchase goods to be able to predict future trends in terms of behavior and preferences.

By evaluating the credit cards, business is able to investigate cases that arise such as fraud in the

use of credit cards (Baltzan and Phillips 2008, p.259). The companies are also able to identify

features used in phone to know their compatibility and features that can be improved to ensure

E-BUSINESS AND INFORMATION SYSTEMS 19

efficiency of services offered. It helps identify opportunities that can be utilized in future

promotions enabling a company to withstand increased competition in the market.

Data mining is imperative in sales forecasting. The company is able to determine the

market share. Data enables company to know the coverage in terms of consumers and the location

of competitors nearby. In forecasting, a company should consider three areas. They comprise of

pessimistic, realistic and optimistic projections. Through the projection, a company allocates

enough money to be able to meet the uncertainties.

Data mining aid businesses in database marketing. The marketers use the knowledge

obtained from mining by checking psychographics and demographics and build profiles. They are

able to design websites to help the product to market themselves duet other trend displayed by the

customers (Kalakota and Robinson 2009, P.215). The database used should be evolving with time

to understand various emerging issues. The addition of database information could be through the

use of questionnaires, subscription from technological experts, the number of sales recorded in a

computer and general servery of the market conducted by managers (Baltzan and Phillips 2008,

p.315). Various methods are currently used to gather information. They comprise of gathering

information through the recording of transactions carried through club cards, accessing

information in the vicinity of the business and use of Twitter methods.

Merchandise planning is an important aspect of data mining. Data mining aids a company

to get information concerning inventory getting outdated. It enables a company to know the goods

that have slow movement and fast movement goods. Balancing of stock is easy, and companies

are able to set prices to align to the competitors in the market. Merchandise planning eliminates

poor performance by ensuring client receive the best services. All the goods are delivered in good

time preventing occurrences of delay. It many increase cost due to the unplanned ordering of low

E-BUSINESS AND INFORMATION SYSTEMS 20

amount of goods and hence high prices which do not match the prices of competitors. Without

merchandise planning, customer loyalty dissolves declining the return level of a company.

The above methods are important in collecting information concerning the interest of

customers, trends and where they prefer a certain business more than the others for competitive

purposes.

Tools that can be effectively used in mail ordering business comprise of micro-strategy,

sisense, Board all-in-one business tools (BOARD’S AIO) and Microsoft tools. Micro-strategy

organizes information for analysis. It is important in helping business receive timely answers,

optimize revenues, identify new opportunities, fortify relationships of clients and boost cost

efficiency. Sisense is important in performing queries. BOARD’S AIO is key due to the growth of

the company; it allows multi-dimensional analysis. The firm is able to discover key information

that is utilized in budgeting or additional or reduction of a certain commodity. Through efficient

use of Microsoft Office or SharePoint, employees are able to integrate online data with the

currently existing data for analysis and proper governance.

Collaborating systems

Benefits of a collaboration system

A Collaboration system is basically designed for one main purpose, that is helping unite

people are working on a similar task, to complete their job and achieve their set goals. A

collaboration system is a multi-user program, where more than one person can use and find lots

of information. The system has a number of advantages including improved access to

information and people in the organization, accelerated decision making on-demand availability,

wide sharing of enterprise knowledge and resources and also enhances ideal utilization of

E-BUSINESS AND INFORMATION SYSTEMS 21

disseminated resources to increase productivity and profits (Laudon & Laudon 2010, p.52).

Other advantages includes reduced capital costs where cloud-based collaboration is used,

reduced risks as well as ensuring happy end users since the employees do not use own

smartphones which could lead to a mix of work and play.

Benefits of External collaboration

External collaboration happens between a brand and its consumers. Social media

channels or platforms for example blogs, Twitter, or online communities are employed. These

dynamic platforms allows brands to look for ways to increase revenues, reduce costs, enhance

customer service as well as gain input and reach to new people. External collaboration can be

leveraged within workplaces and helps builds relationships with consumers, upsurges revenue,

decrease research and improvement of customer service. Crowd cast platform can be used in

market predictions whereby this information is shared to an external community and leads in

balancing consumer expectations. Customers also support companies with caring reputation

which are interested in developing long-term relationships with them (Laudon & Laudon 2010,

p.58)..

Structured and unstructured collaboration categories.

Collaboration in the enterprise involves structured and unstructured

approaches. Unstructured approach has guidelines and best practices but usually leaves

employees unregulated on how to collaborate and use internal tools and platforms. Structured

collaboration has rules in place to help guide discussions and outcome which varies between

organization and project (Laudon & Laudon 2010, p.61). Companies employ collaborative

E-BUSINESS AND INFORMATION SYSTEMS 22

systems aiming at keeping employees motivated. Businesses with well-organized structures use

structured approach since it is hierarchy based and needs leadership to keep moving.

Knowledge Management System

A knowledge management system (KMS) is an information system designed particularly

to assist the sharing and integration of knowledge. A well-organized KMS helps a business

increase staff performance, client satisfaction, as well as quality of service and increase of revenue.

An effective systems facilitates IT employees with up to date information on ever-changing

technology. The system enhances reduced costs without compromising quality of services.

Knowledge management system improves staffs engagement and communication as well as helps

in delivery of better accountability and measurement (Kendall 2007, p. 40). The system ensures

an existing knowledge base where employees can access all information they need. Lastly, it helps

support new technologies easily and capture new information for future use.

Knowledge management system enhances an integrated approach in identification,

capturing, evaluating, retrieving as well as sharing of enterprise's information assets. These

enterprise information assets include databases, policies, documents, procedures, and also the

previously un-captured expertise as well as experience of individual workers

Advantages of Content Management System

A content management system (CMS) is an application software used in creation and

management of digital content. Content Management System has a number of benefits for

businesses. The system is has simple functions for non-technically minded. The system makes it

easier to manage roles and publishing permissions for multiple users. A decent CMS helps in

E-BUSINESS AND INFORMATION SYSTEMS 23

integrating planned content with marketing plan for everyone to know what is happening. With a

CMS, one can make maintenance changes, update the software and add functionality without

infringing the site. CMS makes it easy when one is making design changes in administrative

dashboard which gives site a reliable appearance which is great for branding. In addition, the

greatest advantage is that with the CMS, one is in control having an ability to assign roles and

tasks as well as to check progress at any time.

Drupal Content Management Software

Drupal is the type of CMS that has a great value to the company than others as it has a very

large active community which means that it has a high support for plugins as well as other general

questions (Kendall 2007, p. 44). Drupal CMS is tremendously scalable, that is one can start with

5 pages and grow to 5000 without ever having to change anything. Drupal CMS is 100% free that

is one does not need licenses or recurring fees, else, it is an open source software where one just

needs to install the software files to the server and is good to go. Lastly, Drupal is also valuable as

it is known for its solid security, constant security patches and its dependability.

Social media

The business should incorporate social media in its operations. Most of the current

generation spent their time in social media such as Facebook and Twitter. They are able to share

their experience concerning a particular product in masses increasing the returns of a firm. The

business will be able to get publicity. When the services and good provided are of high quality,

the social media rapidly increases the growth of a business due increased demand. Social media is

an important tool for obtaining customer reviews (Jussila et al. 2014, p.610). The managerial

department will be able to spot key customers complains and improve problematic areas.

Employees of the company are able to participate in various discussion held in the social media.

E-BUSINESS AND INFORMATION SYSTEMS 24

They are able to mine information concerning their clients’ trend. Various areas of interest such as

the most preferred product or company are identified. The firm is able to evaluate the main

competitor and the methods used to propel competition. Will sufficient information from all

corners, the business manager will be able to make viable decision increasing the returns of the

company.

E-BUSINESS AND INFORMATION SYSTEMS 25

Companies such as JCPenney, Zappos and Bust Buy have greatly adopted the use of

online business to conduct their transactions transaction, learn important information concerning

customers among others.

Policies in social media

The company need to place various polices in order to streamline all the functions of

an organiation. The various polices important.

1. The company managers should pass rules to secure the privacy of the company. Sensitive

information such as passwords, the earnings of a busiess in specific areas and strategic

plans should not be exposed to the public.

2. The employees shoud be highly keen when posting information online and follow the

correct format to ensure the information is neatly presented online.

3. Etiquette should always be excercised in the company and the employees should use

respectuful language while addressing the cliets.

4. Employees should be keen when respoding to discussions held in the socia media to

ensure the reputaton of the company remains.

E-BUSINESS AND INFORMATION SYSTEMS 26

Conclusion and Recommendation

Conclusion

The analysis of various strategies of establishing an online business and weighing on its

pros and cons gives the company a go ahead to establish it considering that that the profit is quite

rewarding. The company should therefore not consider resources used in purchase of software and

hardware tools as a waste. The report has covered on the best strategies to use for the business

competitive advantage.

Recommendation

According to the report, advantages of establishing online business outweighs the

disadvantages, therefore, the company should be given a go ahead to establish the online business.

There are a number of strategies that can be used in establishing online business, therefore,

the company is recommended to employ those that have greater positive impacts.

A number of resources is required to establish the business for example resources for

purchasing hardware systems and installation of software’s, therefore, the company should ensure

that it has all the necessities for the process.

E-BUSINESS AND INFORMATION SYSTEMS 27

References

Baltzan, P. and Phillips, A., 2008. Essentials of business driven information systems. McGraw-

Hill, Inc..

Bharadwaj, A., El Sawy, O.A., Pavlou, P.A. and Venkatraman, N., 2013. Digital business

strategy: toward a next generation of insights. Mis Quarterly, 37(2), pp.471-482.

Chan, L.K., Tan, H.K., Lau, P.Y. and Yeoh, W., 2013. State-of-the-art review and critical

success factors for mobile business intelligence. Communications of the IBIMA, 2013,

p.1.

Hofmann, M. and Klinkenberg, R. eds., 2013. RapidMiner: Data mining use cases and business

analytics applications. CRC Press.

Jovarauskienė, D. and Pilinkienė, V., 2015. E-Business or E-technology?. Engineering

Economics, 61(1).

Jussila, J.J., Kärkkäinen, H. and Aramo-Immonen, H., 2014. Social media utilization in business-

to-business relationships of technology industry firms. Computers in Human Behavior,

30, pp.606-613.

Kalakota, R. and Robinson, M., 2009. e-Business. Roadmap for Success: Addison Wesley.

Kendall, K.E., Kendall, J.E., Kendall, E.J. and Kendall, J.A., 2007. Systems analysis and design

(Vol. 2). Prentice-Hall.

Laudon, K.C. and Laudon, J.P., 2010. Management information systems(Vol. 6). Upper Saddle

River, NJ: Prentice Hall.

Liautaud, B. and Hammond, M., 2011. e-Business intelligence: turning information into

knowledge into profit. McGraw-Hill, Inc..

E-BUSINESS AND INFORMATION SYSTEMS 28

Nickels, W.G., McHugh, J. and McHugh, S., 2010. Understanding Business 9th ed.

Patterson, D.A. and Hennessy, J.L., 2013. Computer organization and design: the

hardware/software interface. Newnes.

Phan, D.D., 2003. E-business development for competitive advantages: a case study. Information

& Management, 40(6), pp.581-590.

Rouibah, K., Lowry, P.B. and Almutairi, L., 2015. Dimensions of Business-to-Consumer (B2C)

Systems Success in Kuwait: Testing a Modified DeLone and McLean IS Success Model

in an E-Commerce Context. Journal of Global Information Management (JGIM), 23(3),

pp.41-71.

Sharda, R., Delen, D. and Turban, E., 2013. Business Intelligence: A Managerial Perspective on

Analytics. Prentice Hall Press.

Stair, R. and Reynolds, G., 2013. Principles of information systems. Cengage Learning.

E-BUSINESS AND INFORMATION SYSTEMS 29

Appendix

Journal

Date

Activity

Reference

duration

name

20/06/2016

Study on web

2.0

In the duration of 6

days, Titus on Web 2.0

did the research with

the aim of

understanding the

requirements of the

web that should be

considered. Issues

related to web 2.0 may

hinder the

establishment of the

business. The objective

of the research was to

familiarize with the

features of web 2.0.

Phan, D.D.,

2003. E-

business

developm

ent for

competiti

advantage

s: a case

study.

Informati

on &

Managem

ent,

40(6),

pp.581-

590.

6 days

Titus

E-BUSINESS AND INFORMATION SYSTEMS 30

Rouibah, K.,

Lowry,

P.B. and

Almutairi

, L., 2015.

Dimensio

ns of

Business-

to-

Consumer

(B2C)

Systems

Success

Kuwait:

Testing a

Modified

DeLone

and

McLean

Success

Model in

E-BUSINESS AND INFORMATION SYSTEMS 31

an E-

Commerc

e Context.

Journal

of Global

Informati

Managem

ent

(JGIM),

23(3),

pp.41-71.

26/06/2016

Selection of

best hardware and

software tools

To achieve

maximum

performance, the best

software and hardware

tools must be selected.

. Laudon, K.C.

and

Laudon,

J.P.,

2010. Ma

nagement

informati

systems(

Vol. 6).

days

Cynthia

E-BUSINESS AND INFORMATION SYSTEMS 32

Evaluation of

the performance of the

tools and programs is

important to ensure

compatibility issues are

sorted. Cynthia aimed

investigating the

capability of various

devices and their

performance under

diverse conditions.

Upper

Saddle

River,

NJ:

Prentice

Hall.

Liautaud, B. and

Hammon

d, M.,

2011. e-

Business

intelligen

ce:

turning

informati

on into

knowledg

e into

profit.

McGraw-

Hill, Inc..

E-BUSINESS AND INFORMATION SYSTEMS 33

Nickels,

W.G., McHugh,

J. and McHugh,

S., 2010.

Understanding

Business 9th ed.

08/07/2016

Evaluation of

the limitations of e-

commerce

E-commerce is

not easy to establish

and manage. The

evaluation done by

Timothy focused on

analyzing the

drawbacks of the

online business.

relevant strategies were

implemented to handle

the limitations. Policies

and rules were

Jussila, J.J.,

Kärkkäin

en, H. and

Aramo-

Immonen,

H., 2014.

Social

media

utilization

business-

to-

business

relationsh

ips of

technolog

8days

Timothy

E-BUSINESS AND INFORMATION SYSTEMS 34

analyzed to help sort

the issues with e-

commerce.

y industry

firms.

Computer

s in

Human

Behavior,

30,

pp.606-

613.

Kalakota, R. and

Robinson

, M.,

2009. e-

Business.

Roadmap

for

Success:

Addison

Wesley.

Kendall, K.E.,

Kendall,

J.E.,

Kendall,

E-BUSINESS AND INFORMATION SYSTEMS 35

E.J. and

Kendall,

J.A.,

2007.

Systems

analysis

and

design

(Vol. 2).

Prentice-

Hall.

16/07/2016

Research on

the e-business models

Selecting the

best model is a

procedure that must be

accomplished when

establishing an online

business. Titus made a

Bharadwaj, A.,

El Sawy,

O.A.,

Pavlou,

P.A. and

Venkatra

man, N.,

2013.

3 days

Titus

E-BUSINESS AND INFORMATION SYSTEMS 36

research to understand

the different models.

On evaluating the

business models, he

made a conclusion on

the best model to

utilize in the business.

Digital

business

strategy:

toward a

generatio

n of

insights.

Mis

Quarterly

, 37(2),

pp.471-

482.

Chan, L.K., Tan,

H.K.,

Lau, P.Y.

and Yeoh,

W., 2013.

State-of-

the-art

review

and

critical

E-BUSINESS AND INFORMATION SYSTEMS 37

success

factors

for

mobile

business

intelligen

ce.

Communi

cations of

the

IBIMA,

2013, p.1.

Hofmann, M. and

Klinkenb

erg, R.

eds.,

2013.

RapidMin

er: Data

mining

use cases

and

business

E-BUSINESS AND INFORMATION SYSTEMS 38

analytics

applicatio

ns. CRC

Press.

20/07/2016

Research on

privacy

The privacy of

information in the

online business is key

for effective

functioning of the

business. Cynthia

conducted a study to

evaluate the privacy

issues linked to e-

business. internet

issues expose critical

data and information to

threats. The best

strategies to handle

Baltzan, P. and

Phillips,

A., 2008.

Essentials

business

driven

informati

systems.

McGraw-

Hill, Inc..

Bharadwaj, A.,

El Sawy,

O.A.,

Pavlou,

P.A. and

4days

Cynthia

E-BUSINESS AND INFORMATION SYSTEMS 39

privacy was

implemented.

Venkatra

man, N.,

2013.

Digital

business

strategy:

toward a

generatio

n of

insights.

Mis

Quarterly

, 37(2),

pp.471-

482.

Chan, L.K., Tan,

H.K.,

Lau, P.Y.

and Yeoh,

W., 2013.

State-of-

the-art

E-BUSINESS AND INFORMATION SYSTEMS 40

review

and

critical

success

factors

for

mobile

business

intelligen

ce.

Communi

cations of

the

IBIMA,

2013, p.1.

Place new order. It's free, fast and safe

Paper type

Deadline

Page count

550 words

Total price: $ 15.00

Our customers say

Jeff Curtis

USA, Student

"I'm fully satisfied with the essay I've just received. When I read it, I felt like it was exactly what I wanted to say, but couldn’t find the necessary words. Thank you!"

Ian McGregor

UK, Student

"I don’t know what I would do without your assistance! With your help, I met my deadline just in time and the work was very professional. I will be back in several days with another assignment!"

Shannon Williams

Canada, Student

"It was the perfect experience! I enjoyed working with my writer, he delivered my work on time and followed all the guidelines about the referencing and contents."