E-Commerce On Shopping Sample Essay APA

Running head: E-COMMERCE ON SHOPPING 1

E-Commerce on Shopping

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E-COMMERCE ON SHOPPING 2

E-Commerce on Shopping

The invention of the Internet has had various impacts on business, people and

institutions. One of these impacts include shifting of consumer buying behavior from physically

buying items from the shops to online retailing/shopping or e-commerce. E-commerce entails the

use of several channels and avenues to close sales that include but of course not limited to, online

shopping where direct sales to customers are made, online marketplaces that primarily process

third-party business to consumer or C-C deals and other similar platforms. These platforms

mostly entail unifying and bringing B-B, C-C and B-C end in achieving various interests. Since

its inception, the volume of transactions from one end to the other has massively grown as the

digital era takes toll of modern times, evident with the number of online stores and sale points

and the number of people that are currently connected to the internet.

First, e-commerce has indisputably over the years taken center stage in revolutionizing

purchase of various commodities by people across the world. E-commerce has changed the way

people shop and the view on the role it has played in this regard is hindsight enough of its very

contribution and role (Park, Pandey & Rhee, 2015). The world has grown in complexities with

the surging population painting a clear picture of competition. There has increased in intensity

the competition level courtesy of this, so there is a need to work harder for the same results as

before. This has turned people into busy bees with very little or no time for going physically to

the stores for shopping. But they still need these items anyway (Andam, 2014). E-commerce

steps in and fits in well to give them solutions to this headache and undesired situation. Logging

into the site of choice, placing an order, making payments and expecting the shipment can be

made anywhere, anytime at one`s discretion. There can always be the consensus here that

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convenience is a package in this regard that E-commerce has brought to the disposal of users and

shoppers.

Second, e-commerce has enhanced research and advanced selection to promote proper

costumer service. The modern consumer has their understanding of their right and the

indispensable golden role they play in completing the business circuitry improved, and continues

to do as time passes. They have continually realized that there is a dead end without them. This

coupled with the hardness, and its understanding and realization, of minting money make them

cling to the tenet and philosophy of value for money (Pee, 2016). In step of this, therefore, they

take time to select the products they want, matching correctly and strictly their capabilities

regarding qualities to the pricing. Digital interactions make it possible to burrow through

volumes of products and across numerous sites within a short period to complete their search and

subsequent selection (Turban, Outland, King, Lee, Liang & Turban, 2018). The physical store

purchase would make this a nightmare and an uphill task, slippery and at the same time so

tiresome with no guarantee that results would be as expected.

Moreover, knowledge and information sharing and interactions has improved

significantly thanks to recent developments in e-commerce. Modern times have almost equated,

or probably they have, wealth to access to information. Not just access, but timely access to the

accurate and relevant information (Rutherford et al. 2016). It is information that acts as a

substrate of and springboard to rational decisions. Having it right makes one as compelling as

they can ever want to be if they used it for just that. The present times have seen people of

different places have close interactions, closer than they would with a next-door neighbor

(Ogilvie, Lindsey, Reynolds & Northington, 2016). The time of contact has also increased. This

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way, people have been able to share ideas and information as well as updates on developments

and changes in brands of different products. In so doing, they have been to advise each other on

buying or even shunning some products on account of various relevant reasons. This is so

different from how things used to be and still are in more ways than not, in the conventional way

and style of shopping where heavy dependence was on media advertisements to drive and keep

information among consumers. This meant the chance of getting at speed was tied on your access

to the media. That happens anytime, anyhow when it comes to E-commerce (Pappas,

Kourouthanassis, Giannakos & Chrissikopoulos, 2016).

Furthermore, e-commerce has impacted shopping through price comparisons and planned

purchase. Different stores have different pricing with justifications for the same (Chiu, et al.

2014). This is a fact, but this may not be known unless takes a tour of them and does a

comprehensive analysis shopping. That is not only time consuming, but it also could be an

expensive and primitive exercise, especially when the volume of what is to be bought is small. E-

commerce pools together these stores, sometimes on one site and so makes this comparison easy.

When price differentials have been ascertained, what ensues is planning for the item (Park,

Pandey & Rhee, 2015). However, since every coin matters, there is need to have it for an

additional item because this is a cost-cutting strategy which is also possible.

In conclusion, e-commerce continues to enhance shopping and giving it an entirely new

look. People now have a wide range of options at their disposal regarding matters shopping.

Internet platforms has provided an avenue for establishment of online stores from where

customers from all parts of the country can access and purchase items. With all these hindsight, it

is irrefutably true that E-commerce has revolutionized shopping and this has happened

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inconspicuous ways that can no go unnoticed. This, in essence, means buyers and sellers meet

online to exchange whatever is on offer as opposed to the conventional way of exchange that is

physical.

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References

Andam, Z. R. (2014). e-Commerce and e-Business.

Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding Customers' repeat

Purchase intentions in B2C e‐Commerce: The Roles of Utilitarian Value, Hedonic Value,

and perceived Risk. Information Systems Journal, 24(1), 85-114.

Ogilvie, J., Lindsey, K., Reynolds, K., & Northington, W. M. (2016). Examining Reactive

Customer Engagement Strategies in Online Shopping Cart Abandonment: A Regulatory

Fit Perspective. In Rediscovering the Essentiality of Marketing (pp. 755-756). Springer,

Cham.

Pappas, I. O., Kourouthanassis, P. E., Giannakos, M. N., & Chrissikopoulos, V. (2016).

Explaining Online Shopping Behavior with QCA: The Role of Cognitive and affective

Perceptions. Journal of Business Research, 69(2), 794-803.

Park, S. R., Pandey, S., & Rhee, S. (2015). Co-creation of Customers' Extrinsic Value through

C2C and E-store interaction in an E-commerce Setting. International Journal of Services

Sciences, 5(3-4), 255-273.

Pee, L. G. (2016). Customer Co-creation in B2C e-Commerce: Does it lead to better new

Products? Electronic Commerce Research, 16(2), 217-243.

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Rutherford, B., Dagher, A., Wiseman, M., Paie, D. J. M. C., Rans, J. P. E., Ates, F., &

Wankmueller, J. (2016). U.S. Patent No. 9,514,458. Washington, DC: U.S. Patent and

Trademark Office.

Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Marketing

and Advertising in E-Commerce. In Electronic Commerce 2018 (pp. 361-401). Springer, Cham.

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