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Organizational Profile

Eden Project overview

The Eden project construction began in February 1999 and was opened to the public on

17th March 2001 to improve garden tourism in the UK (Eden Project 2017). Different species

were used in the project to ensure that there are an increased number of people willing to view

the garden. Environmental conservation is the primary reason for the project as it provides an

overview of a pollution free environment. It is essential to handle the pollutants in the

environment for a sustainable performance of an organization. Eden project provides education

to individuals in ensuring that there is increased understanding of the benefits of environmental

conservation. According to Eden Project (2017), there are over 135,000 plants from 6,000

species that are in the project to offer required information to visitors and students using the

project. The 50,000 insect species in Eden project provides the learners with the required

information to improve knowledge on the species. The rainforests in Eden Project are used to

provide necessary information of rains from different regions in the world.

Eden project trends and development

The Eden project can offer proper services to the visitors due to increased collaboration

with the community. The development in the management of Eden Project involves the

educational programs to the students to acquire needed knowledge about environmental

sustainability. The organization provides graduate and postgraduate programs to the learners to

improve understanding of conservation of the environment through reduced pollution by the

community. Proper strategies are implemented by the organization to offer an increased

performance of sustainability in the community. The events prepared by Eden project

management provide the required information about environmental conservation to the visitors.

The Eden sessions are highly successful due to the increased number of people attending the

events. The sessions are rated at 94% with over 40,000 people attending the Eden sessions (Eden

Project 2017). The management of Eden Project comes up with videos that are posted for the

community to have an insight in need of conserving the environment. The sustainability policies

are aimed at increasing the corporate governance of business for a steady performance in the

targeted market. The mission, values and strategies provide the organization with required

guidelines to achieve set production objective.

Mission, strategic objectives and aims

The mission statements are essential in providing the stakeholders with the direction the

business is taking towards achieving set goals. The staffs are required to operate following the

mission statement for a sustainable financial performance of the company. The strategic

objectives are implemented by the top management to achieve a long-term goal of production

(Smith, 2014). The business management is required to apply plans that will offer a long-term

operation in the industry. Eden mission is to restore forests and empower communities to

increase the level of environmental conservation in the region. It is essential to building a local

economy which focuses on environmental growth for an improved long-term performance of the

society. The projects implemented are aimed at restoring hope to the society through

improvement of the environment in the community. Pollution is supposed to be reduced for a

sustainable economic and social performance of a nation. The strategic aim of Eden project is to

come up with a cost-effective reforestation which plans a minimum of 100 million trees annually

(Edenprojects.org, 2017). The planting of trees is vital in environmental restoration in a region as

it reduces the rate of pollution in the region.

Operation of charity status

The Eden project mainly uses charity funding in accomplishing the set objectives of

production to the visitors. The Eden trust is established under the management of Eden project to

acquire increased money from public contribution. The government, non-governmental

institutions and the community are main contributors to the environmental conservation

programs. The events prepared by the projects leads to increased revenue that is used to facilitate

other projects and conservation actions of Eden project. The tourists are charged when entering

the Eden Project for increased money to facilitate the flow of the business. According to Eden

Project (2017), the millennium commission in the Lottery funding was £37.5 million and other

lottery tickets provided the Eden project with £56 million. The financial institution offers loans

and investment options for Eden project that increased the amount of working capital in the

organization. The European Union contributed £26 million which assisted in finding the project

towards increased environmental conservation. Eden project had £ 20 million of commercial

loans and £8 million of the reinvested amount to the financial institution.

Eden project corporate governance

Corporate governance provides the organization with a required guideline to achieve set

production objectives. The direction of an organization is determined by the corporate

governance implemented by the management. According to Ahola et al. (2014) decisions made

are required to consider the major stakeholders of the business by accessing the actual and

expected position of the company. The mission and strategic aims implemented by Eden project

provide the management with required information about corporate governance. The corporate

governance provides the management with the oversight necessary to control operations in the

business. Eden project corporate governance aims at ensuring that there is increased participation

of the stakeholders by reducing the powers of top management. The board of directors of the

company is required to implement strategies based on the views of other stakeholders. It is

crucial for an organization to have improved collaborations between the stakeholders involved in

a successful project.

The Eden project is required to follow set UK corporate governance code of 2017 for a

steady performance of the project (Financial Reporting Council, 2017). Corporate governance is

required to consider accountability, transparency and fairness in business production.

Accountability provides the leaders with the required information in ensuring that there is

improved financial management and integrity for strong business performance (Smith, 2014).

The organization is required to reduce the waste in production for the achievement of set long-

term goals of production. The systems and processes of production require being audited in

ensuring that there is increased market share of the business. The Eden project implements

accountability in service provision to the public by offering an update on the finances from

charitable activities performance by the management. Fairness is mainly used in dealing with

employees of the business for increased production levels of business. The management is

required to implement staffing policies that do not discriminate individual due to the age, sex,

gender or race. The procedures executed focuses on increasing the guideline to the people for a

sustainable performance of the business. Transparency is essential in increasing the reputation of

the company for an increased market share in the market. According to Hayward (2015), the

leaders are required to have skills and knowledge to improve the transparency of the business for

a competitive advantage in the market.

Implications of observing corporate governance

Eden project implements corporate governance in coming up with a proper plan to ensure

that there is increased number of visitors in the project. It is essential to increase accountability,

fairness and transparency in business production for a sustainable performance of the business.

The stakeholders with great influence are considered first in coming up with a long term strategy

that will influence the long term performance of the business. The stakeholders involved in the

Eden project site Cornwall include the contractors, public, European Union commission, project

team, financial institution, architects and biologists to come up with a pollution-free garden that

attracts tourists (Alderman and Chris, 2011). The collaboration between the different

stakeholders of Eden Project is made possible through the implementation of proper corporate

governance in the business.

Source: (Alderman and Chris, 2011)

Key stakeholders

Stakeholder

The stakeholders are individuals that have interest in the performance of the business.

The management is required to consider the interest of stakeholders when coming up with a

decision to reduce cases of stakeholders’ conflict of interests. Proper evaluation of stakeholders

in business provides an organization with the required information to handle different issues in

the market for a stable performance from production (Peppard & Ward 2016). The needs and

expectations of projects are identified by a stakeholder requiring the management to come up

with proper plans to handle the changes in the business environment. Projects are required to

have a mission and vision that guides the operations of the organization for a sustainable

financial performance. Eden project aim is to ensure that there is increased forestation in the UK

through increased conservation measures and planting of trees. The board of directors in Eden

projects considers the views of various stakeholders of the project for successful business

operations. The stakeholders of a business include; managers, directors, employees,

shareholders, competitors, consumers, community, government, creditors, suppliers and trade

union (Lumen Learning, 2017). It is essential for the management to consider the views of

different stakeholders of the business for a smooth flow of production.

Source: (Lumen Learning, 2017)

Stakeholders of Eden project

The stakeholders of Eden projects are the board of directors, employees, European

Union, donors, UK government, suppliers, visitors and community. The board of directors is

required to consider the interests of stakeholders in handling issues facing the Eden project. The

financial results are used to identify the proper cooperation between the Eden project and

stakeholders. The employees are required to work towards environment conservation in the

project for an increase in the number of visitors for the project. The stakeholders involved in the

business are required to focus on increasing the performance of the organization for the

achievement of set long-term goals of production (Caputo, 2013). Different managers are needed

to acquire views of stakeholders in ensuring a stable performance of the business. The European

Union and government of UK facilitate the flow of the business through donations to the

environmental conservation projects. The projects are essential in social and economic progress

in a nation. The donors are the individuals that contribute to the project for a proper flow of

operations. The suppliers are the stakeholders who bring the Eden projects with required

resources and the visitors with foods for a stable performance of the business. Visitors and

community are needed by Eden project to corporate in increasing the financial position of the

project.

Stakeholder degree of interest

It is crucial for the management to have n insight on the interest of the stakeholders in

coming up with policies that are widely accepted in the market. Eden project is required to

determine the interest of board of directors, employees, European Union, donors, UK

government, suppliers, visitors and community for a stable performance of the project. The Eden

project interest the community with the need of implementing proper plans that will conserve the

environment in the region. The board of directors has an interest on the project by coming up

with long-term decisions that will increase tourists visiting the site (Peppard & Ward 2016).

Proper development of attraction site in the Eden Project garden is vital to satisfy the needs of

visitors. The visitors’ interest in the project is to enjoy or learn from the different species in the

garden. The EU and UK government interest is to offer support to increase environmental

conservation in the region. Environmental protection is crucial towards the achievement of set

macroeconomic goals of a nation. The education and events prepared by Eden project are aimed

at increasing the knowledge of the society towards environmental conservations. Communities

are required to work together for the achievement of a sustainable development of the

environment in the nation.

Stakeholder degree of power

The degree of power of stakeholders is used to influence the decision-making process of

an organization. The board of directors of Eden project is required to consider the views of the

most influential stakeholders in coming up with policies that are accepted by the majority. Proper

stakeholder analysis provides the management with required information to maximize on the

decision making process for a sustainable performance in the industry (Eden & Ackermann

2013). Financial performance is used to measure the success of an organization requiring the

Eden Project management to come up with plans that will increase the revenue from production.

The management is required to develop policies that will ensure proper strategies are

implemented in production. Eden project focuses on shareholders’ interests and power in coming

up with an appropriate decision for the organization. The board of directors is the stakeholders

with most powers in Eden project as they determine the choice to be applied for a stable

performance of the project. The donors, EU and UK government provides required funding to

facilitate the success of the project requiring the management to evaluate their views on decision

executed. The community and tourist provide the Ede project with resources needed for a steady

performance in the tourism industry.

Current issues

Eden project has developed learning programs that increase the environmental

conservation knowledge to the community. Individuals are encouraged to enroll in the learning

courses in Eden project for a sustainable environmental conservation by the society. The

leadership programs aimed at increasing the skills and knowledge of individuals to influence

others towards conserving the environment in the region. The analysis of current and expected

environmental position in the UK makes it possible to Eden project to develop events to educate

the community. Membership program provides the management with required information on

the progress of Eden project. The membership registration increased by 51% increasing the

number of people attending Eden project events (Eden 2017). Eden project has come up with

higher learning about sustainability through a degree in environmental sustainability and masters

of Science in environmental sustainability. Individuals are required to study online or in Eden

project which increases the knowledge of individual on environmental conservation techniques.

The management is required to analyze the performance of individuals in ensuring that there is

improved knowledge to individuals in regards to the conservation measures to take to reduce

pollution in the community.

Impact of stakeholder theory on Eden Project

The stakeholders have contributed to the growth of the project by offering proper gardens

that are attractive to tourist from different parts of the world. Stakeholders have made it possible

to develop the outdoor landscape, humid tropics biome and the warn temperature biome to

increase the number of visitors (Beautiful Britain, 2017). The stakeholders contribute the

required amount of resources and facilitate the success of the project in environment

conservation. The board of directors consults the stakeholders in coming up with an event or

program for Eden project. Decision making considering the views of the stakeholders increases

the performance of the business due to the reduced rate of resistance. The degree of power is

used by the management in satisfying the needs and interest of stakeholders for a sustainable

performance in the tourism industry. Eden visitors were above 1 million in 2016 with a cash

surplus of over £1.6 million due to an implementation of proper policies (Kennedy, 2017). The

shareholders of Eden project work together towards an increased number of tourists visiting the

sites in the garden.

Conclusion

It is evident that Eden project implements proper corporate governance to deal with

different stakeholders of the business. The degree of interest and power of stakeholders is used

by the board of directors of Eden project in coming up with decisions that are widely accepted in

the targeted market.

References

Ahola, T., Ruuska, I., Artto, K. and Kujala, J., 2014. What is project governance and what are its

origins? International Journal of Project Management, 32 (8), pp.1321-1332.

Alderman, N. and Chris, I. (2011). Translation Convergence in Projects - Organizational

Perspective. Pmi.org. Available at: https://www.pmi.org/learning/library/translation-

convergence-projects-organizational-perspective-5420 [Accessed 7 Nov. 2017].

Beautiful Britain (2017). The Eden Project - Cornwall's Eden Project at St. Austell.

Beautifulbritain.co.uk. Available at:

http://www.beautifulbritain.co.uk/htm/outandabout/eden_project.htm [Accessed 7 Nov.

2017].

Caputo, A., 2013. Systemic Stakeholders' Management for Real Estate Development

Projects. Global Business and Management Research, 5 (1), p.66-82.

Eden Project (2017). About us, charity, funding, annual reports - Eden Project, Cornwall.

Edenproject.com. Available at: http://www.edenproject.com/eden-story/about-us

[Accessed 7 Nov. 2017].

Eden, C. and Ackermann, F., 2013. Making strategy: The journey of strategic management.

Sage.

Edenprojects.org (2017). Mission and Vision – Eden Reforestation Projects. Edenprojects.org.

Available at: https://edenprojects.org/mission-and-vision/ [Accessed 7 Nov. 2017].

Financial Reporting Council (2017). UK Corporate Governance Code. Frc.org.uk. Available at:

https://www.frc.org.uk/directors/corporate-governance-and-stewardship/uk-corporate-

governance-code [Accessed 7 Nov. 2017].

Garden Action (2017). History of the Eden Project. Gardenaction.co.uk. Available at:

http://www.gardenaction.co.uk/garden_centres/eden_project2.asp [Accessed 7 Nov.

2017].

Hayward, S. (2015). What are the business benefits of being more transparent? The Guardian.

Available at: https://www.theguardian.com/sustainable-business/2015/jul/29/what-are-

the-business-benefits-of-being-more-transparent [Accessed 7 Nov. 2017].

Kennedy, M. (2017). Eden Project branches out with plans for Chinese and US sites. The

Guardian. Available at: https://www.theguardian.com/uk-news/2017/jul/28/eden-project-

branches-out-with-plans-for-chinese-and-us-sites [Accessed 7 Nov. 2017].

Lumen Learning (2017). Overview of Key Elements of the Business. Courses.lumenlearning.com.

Available at: https://courses.lumenlearning.com/boundless-accounting/chapter/overview-

of-key-elements-of-the-business/ [Accessed 7 Nov. 2017].

Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a

digital strategy. John Wiley & Sons.

Smith, N.C., 2014. Morality and the Market (Routledge Revivals): Consumer Pressure for

Corporate Accountability. Routledge.

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