EFFECT OF TECHNOLOGY ON BUSINESS MARKETING 2
Effect of Technology on Business Marketing
Technology has created a vast opportunity for business marketing through the
availability of information and different channels of digital marketing (Vitez, 2018). It has
revolutionized the way online companies conduct business. Moreover, technology has
established a fair ground for the competition between developing and developed business
forms through the availability of adequate resources. Technology has affected business
marketing in different ways as discussed below.
Technology has enabled businesses to communicate effectively with customers.
Through websites, emails, and privately developed platforms such as applications, companies
actively communicate with their customers (Vitez, 2018). Moreover, technology has enabled
online companies to saturate the market with their products and services. It has enabled the
businesses to gather customer feedback and use it in the production of goods that fit the needs
of the customers (Vitez, 2018).
Technology has enabled companies to increase the functionality of their employee
productivity. Concerning marketing, it has enabled businesses to process more information
and offers customer feedback on time, thus putting their marketing strategies to an advantage
(Vitez, 2018). Moreover, it has reduces the amount of work input rendered by businesses
especially regarding marketing. With technology, businesses can reach customers over long
distances more easily and quickly. Technology has, therefore, reduces the labor costs that
businesses incur in marketing their goods and services.
Additionally, technology has increased the marketing potential of businesses. It has
increased the market that companies can access by increasing the geographical area and
population to which the goods and services of firms are exposed (Vitez, 2018). Moreover,
technology has increased the working potential of companies by enabling them to offer
