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Electronics Industry 1

ELECTRONICS INDUSTRY-SAMSUNG INDUSTRY

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Electronics Industry 2

Abstract

The aim of this research is to study the electronics industry and some of the most

competitive electronic industries, focusing on how it made it to the top. The paper will

discuss Samsung Electronics, its global competitors, why it would be the best work place, the

latest trends in the electronics industry, the good and the bad news about Samsung

Electronics and finally a list of questions to my interviewee.

The electronics industry involves creating, producing, designing and ultimately

selling electronics such as television, radio, mobile phone, laptops and much more. The globe

today runs almost everything by the help of such electronics. Over the 20

century, the sale

of various electronics has increasingly risen almost at similar proportion as that of food. In

addition, without electronic devices, passing information far and wide over a short period of

time would not be possible. This shows how important the electronic industry is. Tracing

back its origin, electronics industry began with the invention of the two element electron tube

by John Ambrose Flemming way back in 1904. This was then followed by the invention of

the three element electron tube two years later by Lee De Forest. Burris (2016) notes that the

invention of the electron tube is what led to the development of the commercial radio. A few

years later, in 1947, John Bardeen, Walter Brattain, and William Shockley came up with a

transistors, improved versions for the electron tubes. Since this invention, the world has seen

tremendous developments and inventions in the electronics industry, some of which include

digital electronics, microwave electronics, and the laser electronics. Newer and better

products are being produced by different electronics industries all over the globe making the

industry one of the fastest growing industry. Among the top manufacturers and assemblers of

electronics is the Samsung Electronics (Burris, 2016).

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The Samsung group is a conglomerate company with an origin in the South Korea. It

majorly focuses on the electronics, construction, defence industry, and heavy industry.

Currently, it is one of the largest companies handling major businesses in South Korea with

about a fifth of the total export of the country. The organization was started in 1938 as a

trading company, by Lee Byung-chull. It started as a grocery trading on its noodles and other

locally produced goods. During its establishment, it was majorly operational in Su-dong

(Samsung Press Information, n.d.). With its growth, however, it extended to Seoul at around

1947 and remained operational till the breaking of the Korean War. From just selling noodles

and other local products, the organization grew to be a securities firm, retail businesses firm

and insurance firm. In the 1960s, the organization decided to venture into electronics. By this

decision, they formed different electronics focused sub groups called divisions which

included; Samsung Corning, Samsung Electro-Mechanics, Samsung Semiconductor and

Telecommunications and the Samsung Electronics. Their initial electronic facilities were

built in Suwon, South Korea. This is where they started with the black and white television

sets. This was later on followed by the telecommunication hardware after it purchased

Hanguk Jenja Tongsin. In Tongsin, they started with the telephone switch box but later on

extended to fax and telephone systems. With the continued innovation, they finally settled for

the manufacturing of mobile phones. That was around 1980. With the manufacturing of the

Samsung mobiles, its existence extended to Portugal, Tokyo, England, Austin and New York.

The death of the Samsung group, Lee Byung-chull, in 1987 led to the division of the group to

four, namely, engineering, most high-tech products, electronics, and construction

(Wambui, 2013).

Throughout the 1990s, the group experienced a growth into an international

corporation. Some of the major early achievements in the construction wing include the

participation in the construction of Burj Khalifa in Dubai and Petronas Towers in Malaysia

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among others. The engineering department has achieved establishing Samsung Techwin (the

aerospace manufacturer that supplies parts used in jet engines, manufactures gas turbines and

aircraft engines. Later on, in 1993, the organization decided to down size into three divisions

and sell off around ten subsidiaries. The three divisions included chemicals, electronics, and

engineering. Should it be said that the downsizing was a major achievement because after it

gave more of its energy towards electronics, it started investing in LCD technology and later

on in 2005 it emerged to become the largest LCD panel manufacturer in the world. Having

partnered with Sony Electronics Company, it had one more share than Sony, which gave it

more control over LCD manufacturing. It, later on, bought the stake belonging to Samsung

and took full control of the partnership in around 2011. Since then, with the manufacture of

unique products, Samsung has emerged to be among the leading mobile companies in the

world, in fact, it was the top most in the year 2016 according to Bhasin (2016). Samsung has

a primary NAIICS code of 443142-Electronics Store in the United States (Bhasin, 2016).

Other than Samsung electronics, among the top competitors in the electronics

industries, include; intel, LG electronics, Toshiba, Panasonic, Sony, Hitachi, Microsoft,

Hewlett Packard (HP) founded by Hewlett and Packard in 1939, and Apple Inc. founded by

Steve Jobs et al, in 1976, with its headquarters in Cupertino, CA. Apple Inc. has within the

last five years been the most competitive electronics industry, at times like in 2015 managing

to overtake Samsung electronics. For instance, in the 2015 ranking in terms of revenue, with

the emergence of the iPhone 6, the Samsung mobile was overtaken. In addition, with the

increased reported case of Samsung S6 having issues with its battery exploding costed the

company its level of customer’s confidence (Hernandez, 2013).

In the selection of the some of the best organizations to work with in the electronics

industry within the US, I would select, first, the Apple Inc. This is because Apple Inc.

produces some of the best shaped personal computers and mobile phones. The organization is

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consumer friendly and always restricts its production to nothing less than quality products. Its

offices are always well arranged with nothing to hide from the public behind the walls.

Microsoft would be the second best option to work with. The organization also focuses on

producing quality products for their operating system. For instance, the Microsoft’s windows

seven, leave alone windows ten, cannot be compared to Ubuntu operating system. The

windows software is more advanced with advanced features. The third best alternative would

be the LG electronics. This is because, it rarely fails its consumers and when it fails, it always

takes the responsibility of correcting it soon enough, a reason for its continued existence as a

top competitor. HP electronics would be the fourth choice for an organization to work on. HP

is well known for producing durable and super quality devices including the personal

computers. The organization is also well known for creating a wonderful competitive

environment for its other competitors and partnering with other organizations. It is a friend to

other organizations. Finally, Sony would be my last choice. The company is well known for

producing quality mobile phones with quality cameras. It would be the third best in terms of

high quality cameras after Samsung and Apple. Generally, in the selection of the best

organization to work for, Samsung would be my best choice because; I use most of its quality

products, they are consumer friendly, they are geographically well located all over the globe,

their main priority is producing high quality products and many more features (IBM Global

Study, 2008).

In the electronics industry, as the Samsung vice chairperson was one time heard in an

interview say, you cannot sleep and survive (Wiggers, 2016). The industry requires a lot of

innovation in order to survive. The electronics industry is the most rapid growing and most

flourishing, yet most devastating industries of all. With the coming up of numerous

electronics industries, employment has shifted upwards beginning with the employment of

electrical engineers, electronics engineers, researchers, scientists and electricians among

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much more opportunities available. The sector has experienced, with an increase in human

friendly innovations, a rapid growth rate over the last decade. Today, most of the products

used in houses are electronics, starting with the cell phones, robots, and many more

machines. This, therefore calls for a quicker innovation and invention for the electronics

industries in order to curb the gap. This is why it is important to research on the present and

the future market trend of electronics (Samsung Business, 2015).

With the growing electronics devices, there has been a major growth in the need for better

security especially one that can curb the insecurity being witnessed at the Internet of Things.

Talk about the latest hacking techniques aiming at acquiring very confidential information

including at the States level. Just recently, in the past United States’ presidential election, the

whole world had a gist of the hacking activities that took place in the election of this upper-

power state. That is enough to inform the world that a lot in terms of improving the security

of these electronic devices is needed. That no matter how good in condition an aeroplane is, it

can still be hacked into is a reason enough to raise an alarm and work towards security

improvement.

Among the latest in the trend towards providing better electronic devices include the

dielectric susceptibility of a material, the cell-sized batteries, smart optical microchip, high

power solar concentrators, wireless energy transmitters, precise power microchips and new

analogue circuits and compound semiconductors among others. The dielectric susceptibility

of a material has made it easier for the development of highly sensitive and ultra-equipped

technological devices. This has been possible as a result of the electric field’s effect on a

nanostructure of lead ziconate. This innovation is what has made it easy for the latest

development of tiny but very powerful and effective devices including mobile phones,

computers, and other electronic devices. This, therefore, means going towards an era of the

development of tinier but effective electronic devices. A detection system that is based on

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quantum enlargement effect is a technique that surrounds a unique feature of physics

(quantum physics). This technique is said to be more effective, accurate and efficient than the

current detection systems. The system, as explained by the experts, is expected to work in a

Quantum enlargement detection system (Hermes, 2014).

way that it spreads the entangled beam of light on any material and object.

The spreading of beams of light that are entangled on objects is what is expected to make a

fair, accurate and detailed image of an object, a similar technique to the one that works in

planes in airports and air force stations.

The introduction of cell sized batteries could change the world’s view on technology.

The experts explain that the micro batteries are expected to be a half the size of the human

cell. This seems to be impossible to a normal consumer but that is where the modern

invention in electronics is headed towards (BMI Research, 2013).

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Cell-sized batteries (Hermes, 2014).

This micro battery is expected to replace the heavy batteries that are in our phones and other

heavier ones like the 9 volts batteries. These batteries are expected to be usable in any

electronic device including the phones, computers and other equipment that are compatible, a

technology being anticipated all over the world.

The trend on the precise pattern micro-chip targets the micro-chip technology. Its

success would mean a success to the micro-chip technology. What makes the system

workable is the ability of some molecules to assemble into a precise pattern by themselves.

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This is an ability that has existed over a long period of time although it was not workable

because the molecules could only assemble themselves in a limited pattern. Currently, it is

workable because the limited self-assembly has indicated an ability to combine with the

conventional lithographic technology used in making chips. What the lithographic patterns do

is to hold tightly to the limited structures thus making amore stronger and collected structure

(BMI Research, 2013).

The future in the electronics industry is having high hopes that soon it would be

possible to manufacture high power solar concentrators, better that the modern solar

concentrators. What is unique in this innovation is the ability of this new high power solar

concentrators to bring the solar light to the solar cell without any tracking whatsoever. A

research was previously done, however, indicated only 92% stability, although the number is

expected to rise to 100% stability by the time it arrives at the market.

High power solar concentrators (Hermes, 2014).

The normal microchip cannot run without electricity availability. With the coming of the new

smart optical microchip, things are expected to change. The new microchip will now be able

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to use light and not necessarily the presence of electricity. In addition, the chip is expected to

have a feature enabling it to adjust the bandwidth amount that can correspond to the optical

Smart Optical Microchip (Hermes, 2014).

network that is available. The new microchip will also be able to automatically process

signals that run through the fibre-optic networks without necessarily using any electrical

power.

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The latest trend of innovation and invention in technology also brings with it the new

analogue circuits that are expected to replace the old and currently operational amplifiers.

The analogue circuit (Hermes, 2014).

The circuits are referred to as the comparator-based switched capacitor (CBSC). The circuits

are expected the handle voltages in a better way thus are said to be power efficient and user-

friendly. It, therefore, is expected to give a new dimension to the consumer electronics

especially the ones that require power control (Hermes, 2014).

The next and very relevant latest trending invention is that of the wireless energy

transmitters. The WETs are believed to have the ability to recharge electronics such as

laptops and mobile phones without having to connect them to any wires or coming to any

physical contact with power sources of any kind.

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Energy transmitters (Hermes, 2014).

The energy transmitters are believed to be able to charge even when the devise is a few

metres away from the transmitters. Only one transmitter is believed to be able to charge all

the devices in the household including the laptops and mobile phones. The transmitters work

by creating a non-radioactive electromagnetic field rather than the normal transmission of the

electromagnetic waves. According to Gilroy (2016), the device also has the ability to save on

energy as it reabsorbs any energy not absorbed by the device being charged. All these trends

are not being taken for granted by most of these electronic industries. Each of them wants to

succeed in all of them in one way or another (Gilroy, 2016).

Samsung would be my best employer because it is a standard organization that has

maintained its loyalty to its customers for over a very long time. Whenever the organization

fails to satisfy its customers’ needs, it has always come out and apologized publicly to its

consumers. The organization has continued improving its products by first enquiring from its

consumers the experiences with the previous models and what the consumers would expect

from the next models. By having such research before working on a product has led the

organization to meet some of the most innovative consumers thus keeping the organization at

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the top. An organization like Samsung electronics, with a lot of engagement with the

consumers, would be the best organization for me to work in. In addition, the organization is

dedicated towards manufacturing electronics that are easy to use yet very effective and

efficient. Interacting with the consumers prior to manufacturing anew product is what I desire

the most, then followed by the number one priority that the organization gives to its

consumers, which includes the latest ability of their mobile phones to improve the hearing

ability of those with a hearing challenge. In addition, with over 360,000 employees, the

company provides a favourable environment for its employees unlike most of these

organizations with the profit-making objective (Shin, 2013).

Like any other first class organization, Samsung electronics has also faced serious

challenges especially ones coming from some of its closest competitors like Apple Inc. that

has taken the organization to court not once for baseless accusations. In addition, in the

process of producing quality products, the organization has in one way or another backfired

in its plans for instance in the battery explosion cases reported by several Samsung Galaxy

Note 7 models by Harding (2016). This is one case that dangerously hit in the media houses

all over the world thus soiling the name of Samsung electronics. What is interesting,

however, is that it did not take long before the organization recovered from the hard hit in

their ability to market their products. Of course, bad news, especially one that targets the

human well-being spreads very fast. Other than just the rare bad news hitting the media,

about Samsung electronics, there has also been a lot of great news of awards being won after

hard, smart and innovative work by this organization. One of the common ways that Samsung

electronics uses to market its products is through promotions and discounts during special

occasions like Valentine’s Day. Information from International Labour Organization. (2014)

shows that the organization has received many awards with one among the latest being the

one where it was recognized to have held position one television manufacturer for ten years.

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Tanner (2016) confirms that for over ten years now, no organization has been able to

overtake Samsung Electronics when it comes to the introduction of new television models. In

addition, the organization’s latest development of the digital video disc (DVD) has given its

consumers a new picture and sound reproduction. What has been unique about the Samsung

DVD is that its data capacity goes up to 26 times greater than that of a CD-ROM, meaning a

possibility of quality and flexibility improvement. And now the latest television invention is

the introduction of the latest Super Ultra High Definition (SUHD) televisions.

Super Ultra High Definition TV (Samsung, 2016).

In an interview about Samsung electronics, I would ask questions such as;

i. Would you please tell the audience a brief history about Samsung Electronics?

ii. What kind of products does Samsung Electronics produce?

iii. What marketing strategy does Samsung Electronics use?

iv. Can you please tell the audience more about your organization’s latest SUHD

television?

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v. What happened that made the batteries to the Samsung S7 note to start exploding?

vi. How were you able to for the first time in history able to come up with the curved

smart television?

vii. What is the greatest challenge that Samsung faces?

In conclusion, the electronics industry has for the last decade grown into being one of

the top most growing sectors around the globe. It has employed millions. The industry has

also made the current world better with the introduction of the newer technologies and

inventions like that of the cell-sized batteries. This, together with much more, are what has

made the current innovative world interesting to live in. Samsung electronics has been among

the leading organizations in the manufacturing of better products.

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