ETHICAL DECISION-MAKING 5
A decision matrix is a tool that is used to evaluate all the possible options of a decision.
Under this method, a table is created with two columns, the first column representing all the
available options and the second one representing all the factors that affect the respective options
in the first table. Factors of more importance are then weighed, and a score is given to ascertain
which option is ideal for the problem at hand. One of the simplest decision-making technique
that has proved indispensable in solving ethical dilemmas is multi-voting. It begins with a round
of voting whereby the members of the decision team cast their votes for the shortlisted options.
The options with the highest number of cast votes are taken to the next round, and the process is
repeated until the final decision is agreed upon. Another effective tool is the nominal group
technique. Under this approach, the team divides itself into different groups and generates
solutions to the complex situation. The participants further discuss the shortlisted options to
narrow down on their choices. The groups then compare their options and vote on the best
possible choice. The option that wins the most votes is accepted as the group's decision.
A classic example of an infamous case that exemplifies poor and unethical decision
making is the Ford Pinto case. This was a car model produced in the 90s that were notorious for
its rear end collisions to cause a leak in fuel and burst into flames. At least twenty people lost
their lives in such tragic incidences before the firm decided to recall all cars sold to solve the
problem. A detailed look into this case revealed that at that time, Ford was under intense
competition from rival car manufacturing firms such as Volkswagen. Therefore, the firm had
rushed the car into production. In fact, engineers had brought to light the potential danger in the
production process but the company officials decided to overlook the problem and proceed
(Hoffman et al., 2014). This reveals the greed, callousness, and unethicality of the firm in matters
that could mean the death of its customers. On the contrary, looking at the situation from a