Ethics And Social Responsibility

Running head: ETHICS AND SOCIAL RESPONSIBILITY 1

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ETHICS AND SOCIAL RESPONSIBILITY 2

Introduction

The primary goal of a business is to maximize profit which is achieved by acquiring a large

market share of the targeted consumers. Therefore it is important to implement business ethics

and corporate social responsibility in production to ensure that there is a continuous development

of the company. Business ethics is where the organization is expected to follow the set rules and

regulation in the society to ensure that there are right processes in production (McMurrian &

Matulich 2016). Corporate social responsibility requires the company to engage in activities that

are a benefit to the society. Pacific Gas and Electric Company engage in business ethics and

corporate social responsibility for an increase in competitive advantage in the energy market.

Decision by Pacific Gas and Electric Company

The company has come up with a decision engage the stakeholders in a decision making to

increase quality products and services to the targeted consumers. According to PG&E

Corporation (2017), the company has engaged the community and consumers to ensure that there

is an increase in the quality of products and services making it possible to effectively serve the

consumers. The company aims at achieving the expectations of the communities, customers,

employees, investors and suppliers of PG&E Corporation. This decision of engaging the

stakeholders in providing natural gas and electric services aims at ensuring that there is the

implementation of effective strategies to meet the diverse expectations of the consumers. The gas

and electric services provided to the PG&E Corporation has greatly improved due to the high

engagement with the consumers. There are affordable, reliable and affordable electric services.

The leaders in different teams are required to meet various issues of the community through

empowerment of teams to effectively serve the society.

ETHICS AND SOCIAL RESPONSIBILITY 3

Potential ethical implication of the decision

The decision is ethical as it aims at increasing the operations of the company by effectively

handling the issues of the stakeholders. The decision is morally acceptable to the targeted

consumers as the management ensures that the right functions during production of gas and

electric services. The company aims at increasing the honesty with the employees through

empowerment of teams which are aims at increasing the number of potential consumers of the

company through quality production. In dealing with the stakeholders of the PG&E Corporation

the management has ensured that there is transparency of operations to make the company highly

accepted in the market. The functions of the company aim at ensuring that there is an

improvement of environment conservation through development of sustainable products that are

eco friendly (PG&E Corporation 2017). The operation of the company aims at providing clean

gas, reliable electric services and renewable energy which will effectively meet the needs of the

consumers. Compliance with legal and social regulations makes the operations of the company to

be ethical thus creating a sustainable competitive advantage.

Effects on decision making process

It is vital to consider ethics in decision making processes to ensure that the plans and policies

implemented by the company meet the expectation of the stakeholders. According to Hill, Jones

and Schilling (2014) corporate ethics will have an impact on PG&E Corporation decision

making process in ensuring that the strategies implemented meet the long term goals of the

company. In this case the company had to consider the various issues of the stakeholders to

ensure that the needs of all stakeholders are meet by the implementation of strategies of the

company. Communities and consumer engagement by PG&E Corporation makes it possible for

ETHICS AND SOCIAL RESPONSIBILITY 4

the company to achieve set profitability goals as the company services and products are highly

accepted by the targeted consumers.

Corporate social responsibility of Pacific Gas and Electric Company

Corporate social responsibility requires a company to implement programs and policies that

will increase the social status of the company. This is where the company is required to

implement strategies that will increase the standards of the community through the product and

service production. The corporate social responsibility policy of a company makes it possible to

evaluate the accountability of the company to the community and the environment. According to

PG&E Corporation (2017) the company has engaged in the following corporate social

responsibility in 2016; keeping the electric and gas bills affordable, providing customer

satisfaction, save $258 million for the consumers, reduction of carbon dioxide emission by

nearly 1.4 million metric tons, interconnection 300,000 solar consumers and provided $28

million to charitable organization for community sustainability. These social corporate practices

increased the sale of the gas and electric services to the targeted consumers. CSR has a positive

impact on PG&E Corporation due to increase of value, acquisition of new consumer, retention of

consumers and improves the reputation of the company in the targeted market (Cheng, Ioannou

& Serafeim 2014). It is essential to implement critical thinking in CSR by effectively analyzing

the needs of the consumers to develop policies that will be widely accepted by the diverse

stakeholders of the company.

Conclusion

From the discussion, it is clear that corporate ethics and corporate social responsibility is

essential for a company to achieve set goals of production. This requires the company to

ETHICS AND SOCIAL RESPONSIBILITY 5

perform what is right according to the society while CSR requires the company to implement

policies that meet the expectations of the community. PG&E Corporation implements ethics and

CSR in coming up with their strategies so as to achieve long term goals of the company of a

sustainable competitive edge in the gas and electric service industry.

ETHICS AND SOCIAL RESPONSIBILITY 6

References

Cheng, B., Ioannou, I., & Serafeim, G. (2014). Corporate social responsibility and access to

finance. Strategic Management Journal, 35(1), 1-23.

Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an

integrated approach. Cengage Learning.

McMurrian, R. C., & Matulich, E. (2016). Building customer value and profitability with

business ethics. Journal of Business & Economics Research, 14 (3), 83.

PG&E Corporation. (2017). Customers and Communities - PG&E Corporate Responsibility and

Sustainability Report 2017. Pgecorp.com. Retrieved 16 August 2017, from

http://www.pgecorp.com/corp_responsibility/reports/2017/customers.html

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