TOYOTA’S WEBSITE EVALUATION 2
Evaluation of Toyota’s Website
Introduction
Customers’ perception change on products entails efficient information processing.
Clients use series of events to enable them to decide on what types of product to purchase from
on organization. Consequently, this paper seeks to evaluate website of Toyota based on
exposure, interpretation, attention, and memory.
Regarding product exhibition in the Toyota’s website depicts an effective strategy to
attract numerous clients for automobiles. The site contains product information which enable
customers to access information pertaining roadside assistance. The website provides a free
maintenance plan for customers who have leased or purchased Toyota cars/automobiles. The
website exhibition strategy of Toyota Company enables positive perception change on clients to
motivate product purchase.
Exposure
Toyota Company has a well-organized website which appeals to numerous customers.
Besides appealing effects, the site has customer-oriented exposure mechanisms which attract the
attention of more clients who visit the website for the first time or regularly. The website
contains vital information plays a significant role in assisting customers of Toyota’s products in
achieving their purchase goals. Consequently, the company has a well-developed site which
meets the requirements of numerous clients who are selective.
Attention
Toyota company has a website automatically displays numerous types of Toyota cars.
The automatic display contains product information which assists clients to develop an interest in
