Ex Research Report

[FULL TITLE]

[NAME]

[INSTITUTE AFFILIATION]

[DATED]

Table of contents.

Introduction…………………………………………………………………………………pg. 3

Major

findings………………………………………………………………………………………pg. 4

Conclusion……...……………………………………………………………………………pg. 5

Bibliography…… ...………………………………………………………………………….pg. 6

EX RESEARCH REPORT.

INTRODUCTION

Stakeholder interviews are a very powerful tool that will provide you with a lot of information

and insights about the domain you will be working on. Also, it will help you understand the

business goals and objectives of this project. Starting a project without understanding the

business.

Stakeholder interviews are powerful tools used by Experience Design (XD) teams that lead to

increased understanding, optimized approach, and improved usability. Our conversations

focused on gaining information on the domains, workflow, and understanding the business

goals and objectives of the Gallagher Marketing team. This report will summarize the patterns

found and also list service recommendations that are tailored to the specific project needs of

each team.

Each interview went for about an hour long and had two researchers, one facilitating the

conversation and the other focused on making observations and note-taking. Each stakeholder

interview was recorded, documented, and transcribed. The notes from the session are attached

to the end of this document.

MAJOR FINDINGS.

Map the Workflow

The map of the workflow is any opportunities to improve team collaboration and decrease

work silos. It will provide value for each team by:

 Web Team: Assist in managing unrealistic deliverable timeline expectations

 Social Team: Help with prioritizing internal workflow

 Digital marketing Team: Support continued team collaboration success.

Improve the Web Design

Our goal is to provide web design assistance to each of the teams.

 Web Team: This team would like help in creating updated webpage tempests

 Digital Marketing team: The team improves the customer and client relationship to

drive more profit and stronger relationships.

 Social Team: It helps organizing content enhancing the design of the Gallagher one

page to improve communication and reduce respective questions.

 Marketing Automation Team: This team can benefit from working with us to refine any

web design that they are responsible for.

Evaluate Customers

The Marking Automation and Digital Marketing teams are two teams that would benefit most

from customer evaluation. To do this our team will conduct user interviews to help us learn

about the wants, needs, and goals of the Users.

 Marking Automation Team: To improve the email strategy and workflow our team

suggests talking with and learning from the people taking the surveys.

 Digital Marketing team: The XD team wants to learn more about the four client groups

Premiere, Standard, Middle market and People on the site looking for employment

opportunities at Gallagher.

Improving Communication Quality

 Marketing Automation team: Our goal for this team is to improve communication with

software to limit data risks.

 Social team: improve employee communication helping us to improve Gallagher

employees understanding social media for business.

 The Web team: This team is interested in optimizing content on web pages to be as

clear as possible.

CONCLUSION

All the teams were very excited to have our team on board. The Marketing team as a whole is

excited to learn more about UX and work with us. They are looking forward to not having

information lost when outsourcing work and having tailored recommendations that you can

only get from time, collaboration, communication and understanding.

 Digital Marketing Team: This team has already received assistance from our team on

thinking about wording and how it affects the user experience. They are interested in

collaborating with us to create a digital solution for the High network millennial

concept project. The UX team has been requested to help with storing boarding, wire

framing, and user testing to bring this concept to life.

 Web Team: This team has UX work outscored UX design work the past but they had a

frustrating experience because some of the recommended design solutions were not

feasible to implement. The aim for this team is to optimize content and improve the

web template quality. The Web team is also interested in getting the XD team involved

in the real estate/ Hospitality merge project. For this project the XD team will work to

create wireframes based on content test and track design feedback.

 Social Team: This is a team has never received support. It is her goal to learn how our

team can take some work off or her plate. The audit process is an area of opportunity

for the social team and UX team to work tougher. Our team will provide innovative

design thinking techniques to simplify this process for everyone involved. We will do

storyboarding, heuristic evaluations, process flows, and design thinking workshops to

develop new solutions tailored to solve pain points.

 Marketing Automation team: This team excited to see how UX can improve team

collaboration. Their goal is to enhance the Sales funnel and increase system integration

and automation. The XD team plans to run an observational user study so that we can

observe each step of their process. Concerned with identifying quality over quantity

when it comes to leads and UX can help with layout and drawing the intended audience

to the forms on the site.

BIBLIOGRAPHY

- B Czinkota, M. and Ronkainen, I. (2013). International Marketing. 10th ed. USA: South

- Western Cengage L Bradley, F. (2002). International Marketing Strategy. 4th ed. Essex:

Pearson Education Limited. Earning.

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