Executive Leadership

Running head: EXECUTIVE LEADERSHIP 1
Executive Leadership
Name
Institutional Affiliation
EXECUTIVE LEADERSHIP 2
Executive Leadership
Problem Statement
Contemporary business organizations have faced a number of crises that need astute
leadership to navigate. As such, it is incumbent upon the leadership of the said organizations
to ensure that they put in place personnel at the executive level who are competent enough to
deal with the arising issues. Executive leadership is needed for success, for times often come
when the sole survival of the organization in question rests on the competence of the
executive team. Many businesses have collapsed just because there is no one to pull a move
that can manage the situation. This is why it was important to explore this research topic to
see how leadership has helped some organizations to turn around their circumstances.
The problem being investigated in this research concerns the successful demonstration
of executive leadership in the wake of a problem arising and being turned around positively.
The problem is that organizations will always face issues; therefore, it is important to
interrogate how the successful executive leaders managed to do some exceptional thing to
reverse the situation. The participants in this research are the leaders in the executive roles
who managed to do turn around the situation positively in the three cases that will be
discussed hereunder. The research was conducted through a literature review of scholarly
articles that are peer-reviewed for the sake of coming up with credible data. It was important
to do this because, in the process of data collection, it was necessary to gather accurate data
from observation and direct contact with the people in these organizations through techniques
such as interviewing the participants. The success of the said leaders was therefore
determined through the gains that were realized after the crisis.
Summary of Findings from the Peer-Reviewed Articles
EXECUTIVE LEADERSHIP 3
Šontaitė-Petkevičienė, M. (2014). Crisis management to avoid damage to
corporate reputation: the case of retail chain crisis in the Baltic countries. Procedia-
Social and Behavioral Sciences, 156, 452-457.
This case offers an analysis of managing crisis in response to reduction of its impact
on business reputation. The article presents hypothetical analyses of crisis controlling
activities that play a part in the avoidance damage for the reputation of corporations. The
empirical study of this case offers a case analysis of a chain of retails known as “Maxima”
crisis control within the Baltic. Although the retail chain, “Maxima” made many mistakes in
the course of the crises, generally, this particular crisis was impressively managed, making it
offer priceless insights on the prevention of the preventable crises to control the damage
caused to the company’s reputation. The issue that went berserk in this crisis is that the
supermarket collapsed killing several and injuring many shoppers during peak shopping
hours. The executive team from Maxima lead by M.Bagdonavicius (the General director) and
G.Jasinskas (the Head of “Maxima in Latvia) managed the situation efficiently because of the
way that they pulled down their advertisements and placed condolence messages on paid
advertisement. They also offered psychological counseling to the relatives and families of the
diseased as well as offering them food. Additionally, they managed to invite the media, so
that all was made public and the people in the Baltic countries (Lithuania, Latvia, Estonia,
and Bulgaria) followed the developments. The consequence was such that ultimately, this
kind of astute leadership managed to inspire the confidence of the people in the company and
they did not lose clients as a result, despite the fact that this was the worst crisis to hit the
region in decades.
Keohane, J. (2018). How One of America's Most Beloved Toy Makers
Rebounded From Near Death. Entrepreneur. Retrieved 23 February 2018, from
https://www.entrepreneur.com/article/308693
EXECUTIVE LEADERSHIP 4
This source concerns a case in which a toy maker almost collapsed because of
mismanagement and based on the fact that it needed the input of effectual leadership so that it
could stand again. The trouble was that the company had exchanged hands and this time, it
was sold to a small company, though revamped, and known as Wham-O. As expected, the
company began to witness some sort of success because of the presence of capital in the
initial stages but later stumbled. This called for executive leadership to turn the situation
around and in came Todd Richards. The exceptional thing that he did was that he rejuvenated
relationships with retailers so that the company could claim its past glory. Additionally, there
was a rebranding of products, and he even introduced new products such as the Slip ‘N Ride
that came with new features. The net outcome was that the company managed an increase in
revenue of an impressive 25% in the first two years.
Acharya, V. V., Schaefer, S., & Zhang, Y. (2015). Liquidity risk and correlation
risk: A clinical study of the General Motors and Ford Downgrade of May 2005. The
Quarterly Journal of Finance, 5(02), 1550006.
The setback that Ford suffered was that there were few failed automotive endeavors in
the early career of the founder of this company known as Henry Ford. Some of these
endeavors were like Detroit Automobile Co. in 1899. Customers considered these cars to be
of low quality and too pricey for the average person in the market. However, he managed to
turn around the situation by Ford’s insistence on developing better auto designs. The results
were impressive because the company managed to gain national acclaim in 1904 when it was
involved in demoing a car, known as the "Ford 999." This model managed to break the on
land speed record when it covered one mile in about 40 seconds. He continued with this and
released the Model T to cover for the clients who did not like his products because of pricing.
The annual sales topped $250,000 by 1914, which indicates how he turned around the
situation.
EXECUTIVE LEADERSHIP 5
Outcome
In all these three scenarios, the executives of these companies were faced with
situations that called for taking maximum risks in the business field. However, they managed
to turn around the situations successfully because the results that were posted after the crises
that the companies faced were an increase in revenues and improved customer loyalty. In
sum, it can be validly claimed that these people were successful in the management of the
issues that they faced.
Discussion
The lessons learned here is that companies and organizations will definitely face some
issues that may threaten their very existence. As a result, it is crucial that the management
and the leadership of these companies devise the necessary means to turn around these
conditions. These can be seen in the three cases of Ford, Wham-O, and the Maxima. It is,
therefore, incumbent upon the leadership of various organizations to understand that it is their
obligations to turn around the circumstances of their organizations when problems begin to
beckon. This is where executive leadership’s efficiency is felt in the management of
businesses.

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