Wawa, Inc., a privately held company is the convenience store of the 21st-century,
poised to satisfy a need that will continue to exist into the future; the need for good food, fuel,
and cash. Wawa, Inc. will be your all day, fully automated, a 24-hour convenience store that
sells fresh, built-to-order foods, coffee, beverages, fuel services, and surcharge-free ATMs.
Over the years, the company has been capturing market share by providing quality products
at low costs, slightly undercutting competitors through cost leadership and significantly
reducing one of the primary costs, which is labor in the markets it has operated in the U.S. At
Wawa, Inc., clients will have the opportunity to stop and shop for daily items at significantly
reduced prices, therefore undercutting other local and international convenient store chains.
The company’s opportunities for growth are also excellent both locally and regionally.
Wawa, Inc., will trade in similar products as it has traditionally majored in other
cross-border stores in the U.S. The company sells freshly produced coffee, beverages, built-
to-order foods, fuel services, and provides its clients with surcharge-free ATMs. The
company has created a special brand of Wawa, Inc. foods, which include an assortment of
soups, built-to-order specialty beverages, hot breakfast sandwiches, freshly brewed coffee,
sides and snacks, and built-to-order hoagies. Many clients prefer visiting Wawa, Inc. fuel
stations because of the slight difference in price-per-gallon offered at Wawa, Inc. centers, the
surcharge-free ATMs, and the unique freshly brewed coffee and uniquely prepared products
that don’t go beyond the market prices (Wawa, 2018). Also, the company is committed to
expanding the range of products sold at the stores to accommodate local cultures and
minority groups with the proposal to introduce exotic brands.
Wawa, Inc.’s market is growing every day. According to figures posted by Statista
(2017), the in-store sales in the U.S. per convenience store averaged $1.43 million in 2017.
The total sales generated in 2015 alone from the convenience stores in the U.S. averaged