Facebook SWOT Analysis | EssayIvy.com

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Facebook SWOT Analysis

Introduction

Facebook is an American corporation that offers social networking and social media

products and services. The corporation was founded by Mark Zuckerberg alongside his Harvard

fellow students like Andrew McCollum, Chris Highes, Eduardo Saverin and Dustin Moskovitz.

Facebook was originally a membership forum for Harvard students before it was expanded to

higher institutions of learning within the Boston area Ivy League schools. After a gradual support

by students, Facebook was expanded into the global markets in 2006. The corporation has since

grown exponentially and currently has billions of global citizens who are active users. Therefore,

this SWOT analysis identifies facebook’s internal environment weaknesses, strengths as well as

external background opportunities and threats.

Strengths

Facebook Inc.’s main strengths are the support that the corporation ha through its market

position where it is the biggest player in the social media markets globally. The corporation

controls significant advertising through online means. Other internal strategic factors that form

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the strengths of Facebook include its strong brand image, high revenue streams and a big

consumer base that is characterized with externalities (Facebook Inc. 2016).

Weaknesses

Facebook has a number of weaknesses that are mainly attributed to the nature of the

social media business. These factors reduce the company’s success and they include the fact that

its products are easily imitable by other business organizations operating in the social media. The

corporation is also prone to negative implications of online advertising and has low chances of

diversifying its business (Gamble and Thompson, 2017).

Opportunities

Facebook has many opportunities in expanding its product and services to the

international markets. Other opportunities include product innovation, diversification and market

development and penetration (Gamble and Thompson, 2017).

Threats

The threats facing Facebook include negative effects in its business environment,

imitation by other social media based organization, market saturation and cybercrime (Gamble

and Thompson, 2017).

Conclusion

The SWOT analysis of Facebook Inc. indicates that its strengths enhance the

corporation’s leadership in the management of online social media business. The firm continues

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to innovate its products and services to sustain its market position with the threats facing it

notwithstanding.

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References

Facebook Inc. SWOT Analysis. (2013). London: Datamonitor.

Gamble, J. E., Peteraf, M. A., & Thompson, A. A. (2017). Essentials of strategic management:

The quest for competitive advantage. Dubuque: McGraw-Hill Education.

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