Surname 2
Social demographic factors will also affect the past and projected sales of any service
industry. For instance, unemployment will see a reduction in the projected sales. Besides, an
increased number of youth going for cancer check up will lead to increased projected sales.
Finally, there are industry leaders whose activities have an impact in the past and
projected sales. Industry leaders will set the pace for other players. Efficiency among the
industry leaders will attract many customers. This will encourage the use of services offered by
other firms. This has a positive impact on the industry because leaders will either make services
relevant or irrelevant. This affects projects and past sales of an industry.
Key indicator that have a significant impact on sales
Research shows that all services whether medical, banking, food industry services or
even business are all affected by the same indicators. These indicators affect the sales or
performance of all products and services. The reason behind this is the boss of any business
activity; the customer. Whether medical or business, the most influential person is the customer.
Just like other businesses, the sales in the US cancer industry are affected by various indicators.
First, there is customer activity. This affects the sales and revenue thereafter. The US
has seen an increased number of patients being treated for cancer illnesses. Besides, its advanced
technology in cancer has attracted other cancer patients from all parts of the world. The cancer
industry has also seen an increased number of customers being checked up for cancerous cells
(Plunkett, 35). This has led to an increased sale of services. Increased sales lead to increase in
revenue. Thus, consumer activity is one of the significant indicators of sales.
Secondly, there is investor activity. Several advancements have been made in relation to
cancer. Research shows that investors are being attracted to invest in the US cancer Industry.
Foreign investors are taking keen note on this aspect, and most of them have been involved in the
