Surname 3
The start-up costs to start and operate MooBella ice cream vending machine were very low with
few customers. For the idea of MooBella to market well, it took nearly 20 years. This showed a
very long time in the development and start-up duration (MooBella 51). The MooBella concept
at the early stages seemed to be very simple but later on, was considered to be technically
complex. Bruce, the founder of the MooBella concept, faced many challenges during the start-
up processes. The machines used to run the company were very expensive posing a financial
problem.
Comparison of the Cases
The firms exhibit some differences especially where Food Truck core operating costs at
the start differ. This is because the exact value of the costs is depends on the type and
requirements of the business venture. For the start-up funding exercise, MooBella sources of
funding included the following; $25 million in equity from Saturn asset, $1 million from Bruce,
a debt amounting to $17.5 million, funds from inventing ages and $9 million from WHO
(MooBella 52). The sources mentioned above of funds were used by MooBella to start and
operate the machine. MooBella case required a lot of funding for it to be operational. Bruce had
to rely on various sources of money to finance the start-up operations and processes. This is a
different case for Food Truck film analysis. The cash flow prediction film asserts that even the
profits vary and the projections depend on the nature of the business.
In conclusion, all the above cases present start up costs that are almost common. similar
strategies are employed for business activity to be successful. If we contrast and compare the
mentioned stories, it is clear that for a business to operate, various start-up procedures are
followed. These include the legal procedures and payment for the licenses, taxation, asset
sourcing, equipement availability, raw matrerials and payroll costs. In the mentioned cases, it is