FUEL EFFICIENCY IN THE AUTOMOBILE INDUSTRY 5
Ford strength in automobile industry include brand image, online marketing
capability, more consumer choices, operations and distribution efficiency as well as
relation with high profile companies. It has a high brand image which is well known in
the automobile industry. This image is well known in the global market due to huge
marketing and advertising which lead to great consumer knowledge on wide variety of
their product hence result in creating and increase in consumer confidence.
Online marketing capability helps the company in proving the online consumer
selection of cars through its website, where by the consumer is allowed to customize the
engine, color, interiors as well as exteriors.
Ford offers more consumer choices and it provides consumer more variety of cars
and commercial vehicles which are well diversified in aspect of performance, functions
and fuel efficiency. These varieties include cars, commercial and heavy vehicles.
Ford is rich in its operations and distribution as it operate it business in more than
30 countries and it has manufacturing process of more than ninety plants. Moreover, the
company has been in the forefront in maintaining relations with high profiled companies
like Suzuki and Isuzu Motors Company to develop qualitative vehicles and in the part to
technological aspect for motor company.
Weakness of Ford automobile include decline in it sales, low productivity, and
weakening operations in North America. Total sales of the company declined from the
year 2008 to 2009 due to global recession.
Ford low productivity which is as a result of ford expanding its business
operations in diversified geographical regions hence management end up missing the
focus on some aspects of performance which result to low productivity.