Full Marketing Research 2

AUTOMOTIVE

Autonomous driving

338%

Safety

190%

Source: Automobile segment growth projections

1200k

Car sales in Saudi Arabia by 2018, a 22% increase over 2016 (US International Trade Administration, 2018).

https://www.export.gov/article?id=Saudi-Arabia-Automotive-Market

AUTOMOTIVE :Electrical + Electronics

$30 bn

Estimated value of the lithium-ion automotive battery market in 2022, up from $1.6 Bn in 2013 (ul Haque, 2018).

https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11209/P

PM_2018_04_Tausif.pdf

AUTOMOTIVE : Chassis

$ 212,369,773

Value of auto parts exported from the US to Saudi Arabia in 2018 (USDC, 2018).

https://www.trade.gov/td/otm/assets/auto/AP_Trade.pdf

AUTOMOTIVE: Exteriors

$50bn

Estimated market value of automotive plastics for passenger cars by 2021, nearly double that of 2014 TechSci

(Research. (2019).

https://www.techsciresearch.com/report/kingdom-of-saudi-arabia-passenger-car-market/1488.html

AUTOMOTIVE : Interiors

72%

The content of lightweight materials, including carbon-fiber reinforced polymers, by 2030, up from 30% today

http://www.ift.org/~/media/Food%20Technology/Weekly/012319_NutriScienceHiresLelah/Euro

monitor_2019GlobalTrends.pdf

AUTOMOTIVE :Powertrain

16.3%

The average percentage of plastics, rubber & composites of a light vehicle’s total weight, or about 278 kg ((ul

Haque, 2018).

https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11209/P

PM_2018_04_Tausif.pdf

CONSTRUCTION

Value of KSA Construction Sector

Residential

$15.24

Commercial

$7.19

Retail

$1.19

Hospitality

$4.55

Healthcare

$3.15

Educational

$5.99

Other

$6.33

Source: Mordor Intelligence. (2018).

380K

250,000 – 390,000

The estimated number of new homes per year needed in Saudi Arabia to keep up with demand (Sources: Saudi

Arabia Ministry of Housing; Jones Lang LaSalle Consulting)

250.000-390.000

Source: Saudi Arabia Ministry of Housing; Jones Lang LaSalle consulting

https://www.mordorintelligence.com/industry-reports/saudi-arabia-construction-market-growth-

trends-and-forecast-2019-2024

CONSTRUCTION : Fenestration

Global growth 2016 vs. 2026

2025 2025

$473.4b

2016 2018

$247.4b

Source: Global Property Guide (2018).

https://www.globalpropertyguide.com/Middle-East/Saudi-Arabia/Price-History

CONSTRUCTION :HVAC

22.85 million

Number of HVAC units shipped for use in the Middle East & Africa region by 2023, a 88.2% increase since 2014

Source: Mordor Intelligence. (2018).

https://www.mordorintelligence.com/industry-reports/saudi-arabia-construction-market-growth-

trends-and-forecast-2019-2024

CONSTRUCTION : Finishes

$8.3b

$8.3 billion

Value of Interiors & Fit-Out market in Saudi Arabia in 2016, expected to grow 16.1% to $20.3 billion USD by 2020.

Source: Mordor Intelligence (2018).

https://www.mordorintelligence.com/industry-reports/saudi-arabia-construction-market-growth-

trends-and-forecast-2019-2024

CONSTRUCTION: Structure

35.60%

The estimated percentage of buildings that are thermally insulated in Saudi Arabia, including an estimated 30% of

homes

Source: Arab Sustainability Association; Saudi Aramco

https://www.mordorintelligence.com/industry-reports/saudi-arabia-construction-market-growth-

trends-and-forecast-2019-2024

CONSTRUCTION : Water

Total number of plumbing fixtures and fittings in an average house (320m3)

https://www.mordorintelligence.com/industry-reports/saudi-arabia-construction-market-growth-

trends-and-forecast-2019-2024

CONSUMER PRODUCTS

$12. trillion

Estimated global spending on non-food consumer goods in 2025, a 40% increase since 2012 (AT Kearney, 2019).

https://www.atkearney.com/documents/10192/278946/consumer+wealth+and+spending.pdf/2e8

877d8-01ca-4655-909b-4236721ecbb0

CONSUMER PRODUCTS : Electronics

$22.5 bn

Estimated mobile device spending in KSA in 2019, an average growth rate of 3.5% per year since 2017 (Statista,

2019).

https://www.statista.com/statistics/558821/number-of-mobile-internet-user-in-saudi-arabia/

CONSUMER PRODUCTS : Furnishings

16%

Anticipated growth per year of furniture demand in Saudi Arabia through 2023 (Furnidex Arabia, 2018).

https://www.itncexpo.com/wp-content/uploads/2018/05/SBIE2719-BROCHURE.pdf

CONSUMER PRODUCTS : Healthcare

100,000 beds

estimated hospital capacity in Saudi Arabia by 2018, an 80% increase from 2014 (Furnidex Arabia, 2018).

https://www.itncexpo.com/wp-content/uploads/2018/05/SBIE2719-BROCHURE.pdf

CONSUMER PRODUCTS :Housewares

$12.5bn

Estimated size of the apparel & footwear market in Saudi Arabia by 2025, a 30% increase since 2010 (Statista,

2019).

https://www.statista.com/statistics/558821/number-of-mobile-internet-user-in-saudi-arabia/

CONSUMER PRODUCTS :Lawn + Garden

10%

The estimated increase in home property value by landscaping (Furnidex Arabia, 2018).

https://www.itncexpo.com/wp-content/uploads/2018/05/SBIE2719-BROCHURE.pdf

CONSUMER PRODUCTS : Major Appliances

69.7%

Estimated annual growth rate for smart kitchen appliances, 2015-2022 (Furnidex Arabia, 2018).

https://www.itncexpo.com/wp-content/uploads/2018/05/SBIE2719-BROCHURE.pdf

CONSUMER PRODUCTS :Packaging

34٪

Predicted market value of petrochemical content in all packaging types by 2025, up from 20% today

https://www.atkearney.com/documents/10192/278946/consumer+wealth+and+spending.pdf/2e8

877d8-01ca-4655-909b-4236721ecbb0

CONSUMER PRODUCTS : Small Appliances

$565 bn

The combined global market for major and small appliances by 2025, representing an average annual growth rate of

10% since 2015

http://www.ift.org/~/media/Food%20Technology/Weekly/012319_NutriScienceHiresLelah/Euro

monitor_2019GlobalTrends.pdf

ENERGY

30%

Average global energy consumption by buildings 2018

Source: (IEA, 2019).

https://www.worldenergy.org/data/

Energy consumption

2017

212.3 bn kWh/year

2014

310.6 bn kWh/year

Source: U.S. Central Intelligence Agency, Tenth International Conference for Enhanced Building Operation

https://www.worldenergy.org/data/

ENERGY : Building Automation

Smartphone users in Saudi Arabia

Smartphone users

50.1%

Non Smartphone users

63.8%

Source: (Statista, 2019).

https://www.statista.com/statistics/990120/saudi-arabia-retail-sales-of-apparel-and-footwear/

ENERGY : Power

70gw

Peak power demand in Saudi Arabia in 2021, a 108% increase from 2011.

https://www.iea.org/tcep/buildings/

ENERGY : Lighting

35%

Percentage of electricity used in homes for artificial lighting in Arab nations

Source: (IEA, 2019).

https://www.iea.org/tcep/buildings/

ENERGY : Distribution

$220b

Forecasted value of global demand for electrical & cable products in 2020, a 125% increase from 2017

Source: (IEA, 2019).

https://www.iea.org/tcep/buildings/

References

AT kearney. (2019). Consumer Wealth and Spending: The $12 Trillion Opportunity ... Retrieved

from

https://www.atkearney.com/documents/10192/278946/consumer+wealth+and+spending.

pdf/2e8877d8-01ca-4655-909b-4236721ecbb0

Angus, A., & Westbrook, G. (2019). Top 10 Global Consumer Trends 2019. Retrieved from

http://www.ift.org/~/media/Food%20Technology/Weekly/012319_NutriScienceHiresLel

ah/Euromonitor_2019GlobalTrends.pdf

Furnidex Arabia. (2018). SAUDI BUILDING & INTERIORS EXHIBITION 18 - 21 March

2019 2019. Retrieved from https://www.itncexpo.com/wp-

content/uploads/2018/05/SBIE2719-BROCHURE.pdf

Global Property Guide. (2018). Property prices are falling in Saudi Arabia. Retrieved from

https://www.globalpropertyguide.com/Middle-East/Saudi-Arabia/Price-History

IEA. (2019). Buildings: Tracking Clean Energy Progress. Retrieved from

https://www.iea.org/tcep/buildings/

Mordor Intelligence. (2018). Saudi Arabia Construction Market Size, Report Analysis, Forecast

2019-24. Retrieved from https://www.mordorintelligence.com/industry-reports/saudi-

arabia-construction-market-growth-trends-and-forecast-2019-2024

Statista. (2019). Mobile phone internet users in Saudi Arabia 2023 | Statistic. Retrieved from

https://www.statista.com/statistics/558821/number-of-mobile-internet-user-in-saudi-

arabia/

Statista. (2019). Saudi Arabia - retail sales of apparel and footwear 2018-2025 | Statistic.

Retrieved from https://www.statista.com/statistics/990120/saudi-arabia-retail-sales-of-

apparel-and-footwear/

TechSci Research. (2019). Saudi Arabia Passenger Car Market Size, Share, Analysis & Forecast

2022 | TechSci Research. Retrieved from

https://www.techsciresearch.com/report/kingdom-of-saudi-arabia-passenger-car-

market/1488.html

USDC. (2018). U.S. Exports of Automotive Parts. Retrieved from

https://www.trade.gov/td/otm/assets/auto/AP_Trade.pdf

US International Trade Administration. (2018). Saudi Arabia - Automotive Market | export.gov.

Retrieved from https://www.export.gov/article?id=Saudi-Arabia-Automotive-Market

ul Haque, M. I. (2018). Market dynamics and future prospects of the automobile industry in

Saudi Arabia.

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