Googles SWOT Analysis | EssayIvy.com

Running head: GOOGLE’S SWOT ANALYSIS: 1

Google’s SWOT Analysis

Student’s Name:

Institutional Affiliation:

GOOGLE’S SWOT ANALYSIS: 2

Google’s SWOT Analysis

SWOT analysis is the examination of a company's strengths, weaknesses, opportunities, and

threats (Gupta & Mishra 2016). Larry Page and Sergey Brin came up with Google inc. while

they were at Stanford University pursuing their doctorate (Gupta & Mishra 2016). However, the

company is controlled by many people today though the two inventors receive a share of 14%

from overall earnings achieved. Some people are employed to provide information there whereas

others visit the platform to fetch ideas on different issues. Among them are students who always

visit the platform to acquire answers required in their education and courses. The company's

main aim is to organize the information of the world and offer it appropriately to people.

However, this group can also be analyzed on SWOT (Hollensen 2015).

Some of the strengths of this company are that it possesses well-arranged information which

helps its clients as it is well understood. The company also contains extensive information on all

fields. Whether it is in education, history, medicine, psychology among others can always be

accessed thus making it favorable for all. It is cheap as one only requires getting an internet

access which acquaints one with the privilege of searching whatever information needed. The

platform has fabulous acquisition powers. Google has made it so possible to acquire so many

companies and absorb them, unlike any other enterprise. Research indicates that up to 2015, the

company had acquired more than 100 companies (Gupta & Mishra 2016). One does not

necessarily have to own a computer to access Google since phones and tablets can also get used.

Google helps in curbing theft and providing security. The Google maps which help in tracking a

person's movement or vehicle can easily be used to monitor a lost person, vehicle or even

GOOGLE’S SWOT ANALYSIS: 3

criminals. Google provides a good platform for marketing. Today many people have turned to

selling their property online and also accessing goods there. It is a real reason behind why e-

commerce has grown so fast with time (Gupta & Mishra 2016).

However, Google has also got weaknesses. Most income earned in Google is from

advertisements (Hollensen 2015). However, the company is vulnerable to undergoing fluctuation

since the ads may vary with time. Other rising companies such as Face book are acting like a big

threat to the company on the discussion. Today people can access so much information from

Face book, Twitter, Amazon, and Apple which reduces the Google's visitors. It is also easy for

Google's information to be hacked and copied to other platforms. For instance, Face book in in-

app can offer its visitors with apps and so on. The more people spend time on the Face book wall

the higher the Google losses. Google has got a very high turn- over rate whereby it deploys its

workers in a very high rate. After working for the company for one-year and some few months,

one gets fired, and other employees hired. The turnover leads to little knowledgeable workers

thus ending up on offering reduced or low services before catching up (Gupta & Mishra 2016).

Despite the weaknesses discussed above, the company also has opportunities. Among them are

that the company expands now and then as it acquires more clients with time. Among the reasons

that lead to its expansion includes artificial intelligence, online studies, medicine and so on. The

growth is long term, acquired with time (Syazwan, Talib & Bakar 2014).

Some of the threats that are faced by this company include its key rivals. They are the Amazon,

Face book, and Apple. The walls also provide relevant information as Google thus fetching some

of its customers (Syazwan, Talib & Bakar 2014).

GOOGLE’S SWOT ANALYSIS: 4

To sum up, it's quite clear that just; like any other company, Google has strengths, weaknesses,

opportunities, and threats. Most of the strengths of the enterprise are internal whereas its threats

are external.

GOOGLE’S SWOT ANALYSIS: 5

References

Gupta, G., & Mishra, R. P. (2016). A SWOT analysis of reliability centered maintenance

framework. Journal of Quality in Maintenance Engineering, 22(2), 130-145.

Hollensen, S. (2015). Marketing management: A relationship approach. Pearson

Education.

Syazwan Ab Talib, M., & Bakar Abdul Hamid, A. (2014). Halal logistics in Malaysia: a

SWOT analysis. Journal of Islamic Marketing, 5(3), 322-343.

Place new order. It's free, fast and safe

Paper type

Deadline

Page count

550 words

Total price: $ 15.00

Our customers say

Jeff Curtis

USA, Student

"I'm fully satisfied with the essay I've just received. When I read it, I felt like it was exactly what I wanted to say, but couldn’t find the necessary words. Thank you!"

Ian McGregor

UK, Student

"I don’t know what I would do without your assistance! With your help, I met my deadline just in time and the work was very professional. I will be back in several days with another assignment!"

Shannon Williams

Canada, Student

"It was the perfect experience! I enjoyed working with my writer, he delivered my work on time and followed all the guidelines about the referencing and contents."