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Harley Davidson
Harley Davidson prioritizes the generic strategy for enhancing competition through
pushing for product innovation. As a prominent motorcycle manufacturer, Harley Davidson
ensures that the structures in place always give an edge when a market niche emerges. Jointly,
the strategy, as well as innovative growth diversification strategies, helps the company to remain
resilient against market fluctuations (Meyer 1).
In a way to increase its value-creating diversification level, Harley Davidson can
intensify its entry in the densely populated markets such as India. Above that, choosing a unique
business process such as appeal to women can be productive too. Indeed, this is a strategy that
involves selling attitude and culture. Accordingly, it can be highly useful to the company since it
creates a sense of ownership, empowerment, and belongingness to the targeted market. In so
doing, Harley Davidson will always be in a position to tap and maintain a unique market. In
connection, before creating a negative impact on its bottom line, Harley Davidson could be
diversified to the extent of having extended areas in every region far from the reach of other
competitors. Unfortunately, it is not possible in such a dynamic and highly competitive business
environment.
