Healthcare Advocacy Campaigns

Running head: HELTHCARE ADVOCACY CAMPAIGNS 1

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HELTHCARE ADVOCACY CAMPAIGNS 2

Healthcare Advocacy Campaigns

In the interest of providing affordable care for the general population, there exist three

vital services namely: services meant for adults, which are mostly screening for obesity and

other forms of counseling. Services for women: mostly breastfeeding support systems and

counseling services related to maternal childcare. Services for children would mostly point to

screening for depression among adolescents.

Why the interest in Obesity in Young People under the Affordable Care Act

Through this act, the general population has increased access to medical services at

their convenience with worrying about the skyrocketing costs of medication in diseases and

conditions such as digestive, kidney diseases and obesity. Considering obesity as a condition,

for instance, their act would ensure that screening and consequent counseling sessions

become applicable for the patients due to their essentiality. According to National Institute of

Diabetes and Kidney Diseases' 2010 survey, 2 out of 3 adults are overweight, 1 out of 3 show

likelihood of obesity while 1 in 20 undergoes extreme obesity (Bleich, 2016). From these

figures, the general population must, therefore, show utmost concern due to the severity of

the occurrences of these diseases.

Since the study also attributed the occurrences of these conditions and diseases in

consideration of their social, physical and other diverse economic factors. The coming in of

affordability of health care only lays concern in the fact that these diseases and conditions

prove manageable when they get regulated through a viable healthcare policy and plan.

Taking obesity, for instance, the obese individuals show higher tendencies of falling sick and

in turn require medical attention over time compared to their counterparts with normal weight

(McPherson, 2012). When obesity transitions into adulthood, it easily extends into adulthood

and at this stage chances of becoming vulnerable to diseases, disability, and an eventual death

are always heightened.

HELTHCARE ADVOCACY CAMPAIGNS 3

With the primary knowledge of the adversity of these conditions, having a

comprehensive health reform policy becomes inevitable. According to Henry Kaiser's Focus

on Healthy Reforms, having a stoic health reform framework would give an overall approach

that would expand the access to coverage of most patients suffering from the conditions

discussed above (McPherson, 2012). Creation of a health reform approach would, therefore,

help legal residents and patients across the USA access health care services at subsidized

costs. Through this concept, it becomes apparent that the almost all the residents of USA can

purchase coverage for the respective families. The scheme or the policy ensures that even

patients whose income levels lie between the current federal poverty levels of between 133-

400%.

In the case of fronting an advocacy campaign, the two advocacy plans would have use

of the Medicaid and Preventive Health Services. Based on the attributes that make the

campaign much efficient, points to their applicability to the current state and standards of

healthcare services (Kuo, 2012). In the case of Medicaid for instance, the health care policy

regulates the manner in which the policy givers attend to the enrollees of the program.

Advocacy for the programs is interesting because, through these services, the enrollees can

subscribe to the coverage with a minimum of two chronic conditions. The only requirement

for this case mostly ensures that the terms have a designated care provider who mostly offers

their services in the enrollees' homes.

The coverage also plays special interest in according appropriate health services to the

clientele all in line with the common healthcare policies and the regulations in the health

fraternity. It also becomes noteworthy of the fact that these advocacy campaigns also call for

the improvement of the conditions and notable healthcare act that seem negligible. Since

disregarding these policies and acts have adverse effects on the conduct of healthcare givers,

advocacy has therefore shifted to full implementation of vital acts. For instance, the call for

HELTHCARE ADVOCACY CAMPAIGNS 4

the implementation of the 2008 Act on Medicare Improvement for Patients and Providers Act

(MIPPA) has proved costly but essential in the end. According to the proponents of this call,

they opined that the policy's main strength points to its need for improving healthcare

machinery in medical centers (Kuo, 2012). For instance, the clamor has for long looked into

the performance standards for cancer facilities such as dialysis machines that has since

remained a joint effort that pits the medical practitioners and healthcare community. Finally,

the relevance of the advocacy plans only focusses on a vivid explanation of the various plans

that the advocacy seeks to achieve at the end of it all and that evaluating the findings of the

program.

Advocacy Plan

Specific Objectives

Improving the teens' health outcomes through a shift in their health care systems, gearing it

towards quality over quantity of services.

Starting a commitment plan for campaigns for the enactment of health care acts that foster

change by healthcare related services.

Creating awareness of the need to alleviate the severity of obesity and psychological cases in

teenagers through enhancing screening efforts.

The Plan

According to American Surgeon, 33% of adolescent children are obese, and

consequently, 11% of the youths have had related psychological conditions. The advocacy

plan, therefore, focusses on early identification of, preferable treatment and a possible

recovery of the adolescent obese children within the pediatric populations (Kuo, 2012).

Currently, the MIPPA addresses the local crisis of obese and mentally-related conditions that

emanate from the standpoint of the education sector. The education standpoint mainly

HELTHCARE ADVOCACY CAMPAIGNS 5

focusses on preventing the dire cases of obesity that may lead to stigmatization of the young

learners, hence encouraging mentally-related issues.

The efforts towards preventing and alleviating the severity of these cases would

fundamentally require that the medical authorities step up their efforts on earlier

identification of obesity through unchecked increases in weights. The initiatives would then

precisely require screening the pediatric victims from the ages of 5 to 18 mostly for well-

child examinations (Kuo, 2012). The pediatric offices, local health departments, and family

care practices must, therefore, enhance their use of a PSC-17 screening tool as recommended

by the American Academy of Pediatrics.

The plan would also implement the clause that requires an elaboration of the

enactment of the Affordable Care Act, through preventive screenings to both the parents and

children. More importantly, the filling of the form would supervise for correct filling as it

would become the vital tool for assessing the results and making the necessary conclusions

(Backholer, 2014). It is also imperative mentioning that assessment of the forms would

remain the work of the physicians hence helping in determining the child's risk and

evaluating their level of care. When it occurs that the results lie within the reasonable limits,

the parents of the obese teen and the teen would have positive reinforcements. In contrast,

positive reinforcements and a subsequent referral remain the main mitigation tools used for

further evaluation and assessment of ongoing care.

HELTHCARE ADVOCACY CAMPAIGNS 6

References

Backholer, K., Beauchamp, A., Ball, K., Turrell, G., Martin, J., Woods, J., & Peeters, A.

(2014). A Framework for Evaluating the Impact of Obesity Prevention Strategies on

Socioeconomic Inequalities in Weight. American Journal of Public Health, 104(10),

e43-e50.

Bleich, S. N., Jones-Smith, J., Jones, H., O'Hara, M., & Rutkow, L. (2016). The Voices for

Healthy Kids Campaign and US State Legislation to Prevent Childhood Obesity.

American Journal of Public Health, 106(3), 436-439. doi:10.2105/AJPH.2015.303002

Kuo, A. A., Etzel, R. A., Chilton, L. A., Watson, C., & Gorski, P. A. (2012). Primary Care

Pediatrics and Public Health: Meeting the Needs of Today's Children. American

Journal of Public Health, 102(12), e17-e23.

Mcpherson, M. E., Mirkin, R., Nair Heatherley, P., & Homer, C. J. (2012). Educating Health

Care Professionals in Advocacy for Childhood Obesity Prevention in Their

Communities: Integrating Public Health and Primary Care in the Be Our Voice

Project. American Journal of Public Health, 102(8), e37-e43.

doi:10.2105/AJPH.2012.300833

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